The Footwear Industry In Both Sides Of The Strait Is Not Limited To Functional Fabrics In The Future.

< p > hot weather needs cool feeling fabric, outdoor sports need sweaty clothes, need socks for preventing bacteria and odour function, < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > - with the coming of summer, the demand for functional footwear is greatly increased, and the surging market demand poses new challenges to production enterprises. For example, some functional products designed by some Quanzhou enterprises, because of high technical requirements, can not find a factory that has the ability to produce.

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These problems will be solved with the exchange and cooperation between the footwear industry of the two sides of the Strait. < p >

A few days ago, Taiwan a target= "_blank" href= "http://www.91se91.com/" > textile < /a > exhibition Secretary Huang Weiji led the team to Quanzhou, and brought the detailed information of more than 10 local suppliers of different functional fabrics, and discussed with the representatives of Quanzhou shoes and garment enterprises, hoping to establish a "work camp", forming an information platform that integrates functional fabric supply, special industrial design and special inspection services, and deepened cooperation between the two sides.

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< p > < strong > embarrassment: the production of the designed product can not come out < /strong > < /p >.

< p > according to the feedback information from Taiwan exhibition company held annually in Shishi, more and more shoe and clothing enterprises begin to apply functional fabrics, especially after 2008.

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< p > Chen Qingquan, the responsible person of XTEP China footwear industry R & D department, in his eyes, there is no product that can not be designed, only products that can not be produced.

In recent years, they have tried very frequently in designing functional fabrics. They even used sweat absorbing fabrics from "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "industry" to apply to the production of shoe upper.

"We designed the product, but the supplier told you that it could not be produced."

Chen Qingquan said, functional fabrics in production process and traditional material requirements are very different, this puts forward higher requirements for suppliers.

This is the first obstacle. The second obstacle is that although the quality of the functional footwear is good and the profit is high, the popularity of the market remains to be improved.

More consumers want to buy high-end functional shoes at the price of general merchandise.

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< p > aiming at these two problems, Chen Qingquan said that they now set up a joint discussion group with suppliers, starting from the production field to push backward design services, adhering to the "Pyramid" product supply structure in the market, and ensuring that the functional high-end outdoor running shoes have a certain market share.

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< p > unlike XTEP's production and marketing docking, Fu Chengzhong, foreign deputy general manager of wild sports, has a headache.

Because some functional fabrics are more stringent than traditional ones when they export, this barrier prevents them from marching into the international market.

In addition, they are also in urgent need of all kinds of functional fabrics, but the price of the same kind of fabric is also changing. "We need suppliers who meet our needs and have moderate prices, especially waterproof materials."

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< p > < strong > method: Taiwan textile enterprises have the strength to take orders, < /strong > < /p >.

The problems encountered by "P" and "spring enterprise" have also appeared in Taiwan more than ten years ago.

After years of development, with the support of local authorities, the Taiwan textile development industry has built its own one-stop service system from helping enterprises develop functional fabrics to industrial design and proofing, testing services and so on.

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< p > "we have our own production line, which can receive orders in small quantities and help companies provide proofing and R & D services."

Huang Weiji said that they entrusted the third party's functional fabric testing report to be recognized by international brands.

In addition, special fashion trend departments are set up to publish relevant global information patterns every year, effectively guiding enterprises to make good use of functional fabrics and produce functional products that meet market demands.

Of the dozen functional fabric suppliers that brought to Quanzhou, there are not only deodorizing processes, but also decontamination, antibacterial and UV protection, and dust-proof.

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< p > < strong > trend: the future is not limited to functional fabrics < /strong > /p >

< p > "from supply to testing, design to production, Taiwan can provide services, which are also needed by our small and medium enterprises, especially small and micro enterprises.

After all, not everyone can build up a testing room, and can afford a design team. "

Chen Shi, Deputy Secretary General of Jinjiang industrial design and fashion creative association, said that they had reached a consensus with Yang Xuetai, President of Quanzhou Industrial Design Association. Taiwan's relatively mature industry service platform can be fully linked to Quanzhou.

They put forward the concept of "work camp", that is, the two sides rely on their own association platform to share the information of the industry. Both sides can provide propositions, one side provides services, and the two sides can jointly develop and produce.

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< p > there are many advanced fabric processing enterprises in Quanzhou, and there are many very good industrial design talents. The advantage of Taiwan lies in the production and control of functional fabrics.

It is not difficult to operate. The most important thing is to establish a more rigorous cooperation plan.

For example, in terms of proofing, some enterprises may be worried about their style being stolen. These factors that involve intellectual property protection are being considered in advance.

Yang Xuetai, President of Quanzhou Industrial Design Association, said that from product to design, there is also the production and marketing of "grounding gas". Cross strait industries can complement each other through the "work camp" platform, not only limited to the service of functional fabrics.

Before that, they have organized many enterprises to visit Taiwan. The top international functional fabrics and industrial design services are perfect.

If you don't simply stay on the fabric, cross-strait learning and communication needs can be well satisfied through the "work camp" platform.

Each year, we can also introduce cross-strait student design competition through platform, providing more inspiration for the industry, and providing channels for production and learning docking. The form can be diversified and win-win cooperation is the theme.

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< p > Huang Weiji welcomed this proposal very much.

After the economic downturn in Taiwan, many families like to bring home the good things that can be bought and are influenced by the lipstick effect. More high-end functional footwear products are gradually being touted.

Against this background, the footwear industry in Taiwan has opened up new functional market demands and has occupied market share accordingly. Many international brands have commissioned Taiwan funded enterprises to cooperate with each other.

Today, Taiwan producers also need systematic cooperation from the whole industry in Quanzhou and other regions. The consumption market space of the 1 billion 300 million domestic population is worth looking forward to.

Similarly, when manpower costs are no longer the advantage of manufacturing bases in coastal areas such as Quanzhou, mechanized production and "intelligent manufacturing" upgrading are already imminent. Taiwan enterprises, as "coming people", can give many practical help to enterprises.

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