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    Wear Underwear To Give You A Few Tips For Health Experts.

    2013/7/17 18:10:00 39

    Underwear Network ChannelUnderwear BrandUnderwear Market

    < p > what to wear today is a problem that girls will encounter every morning.

    When choosing a href= "http://www.91se91.com/news/index_cj.asp" > coat "/a", have you ever thought of choosing a suitable underwear to match? In this summer of graceful posture, underwear has become a part of fashion.

    Improper choice will expose the "secret machine"! So how to choose the right underwear is particularly important.

    < /p >


    < p > underwear industry has been one of the most promising industries in China's apparel industry since its development.

    At present, the annual sales volume has reached more than 100 billion yuan, and it is still growing at a rate of nearly 20% per year. It is called the last gold market of the clothing industry.

    From the very beginning, shy about underwear, underwear has become the focus of personal consumption.

    Underwear consumption is becoming fashionable, personalized and diversified.

    Chinese underwear consumption view is escalating, pushing the development of underwear industry.

    < /p >


    < p > < strong > "in order to be healthy, it is also worthwhile" < /strong > /p >


    < p > with the improvement of women's self-care consciousness, people began to realize the importance of < a href= "http://www.91se91.com/news/index_p.asp" > underwear > /a. However, according to the survey, most women do not know how to choose underwear.

    Just as clothes are not more expensive, the quality must be better. Underwear is also the same. Comfort is the key to our choice.

    Of course, the price of underwear with good quality and high comfort is certainly not low. After all, it costs a cent.

    < /p >


    < p > we interviewed a young lady who was buying underwear. The customer said, "I used to think underwear was the same, so it was cheaper to buy it. Later, it took a long time to buy it. I found that it was easy to pilling and deforming for a long time, and the expensive ones were much more comfortable and comfortable.

    I decided to buy underwear in the big brand and quality assurance store. After all, it's worth a lot of money for health.

    So when we buy underwear, we should first consider the material, comfort and breathability of underwear, choose the underwear that is suitable for them, and then purchase according to their consuming ability.

    < /p >


    < p > < strong > consumption tends to be branded > /strong > /p >


    People are starting to pursue branding, and consumers generally believe that good brand image represents good product quality. Consumers' consumption through brand consumption has become a trend of P.

    Along with the improvement of economic development and the continuous change of consumption concept, the consumption channels of underwear have also undergone obvious changes, showing a trend of diversification. From the initial wholesale market and Street store, it has gradually evolved into a channel development characterized by brand stores and large shopping malls, and the rapid development of network channels.

    < /p >


    < p > store is the main place for brand consumption. The survey results show that more than 50% of consumers choose to buy in the underwear store. Because consumers consider the pursuit of shopping safety, they believe that there is no worry about the counterfeit brand in the franchised stores, and they can enjoy more professional services in the exclusive stores, which is missing in department stores and supermarkets.

    But the low price and convenience brought by the large and full shopping features of supermarkets have attracted many consumers. In addition, supermarkets and hypermarkets are more close to residential areas in the construction of outlets, making the attraction of the traditional supermarket channel to underwear consumers increasing.

    Compared with women, men prefer to buy in the supermarket because of their casual choice of underwear.

    < /p >


    < p > besides the well-known brands sold in some shopping malls, the underwear market in Zhuzhou is becoming more and more branding.

    Reporters visited Zhuzhou, the nine day international and other large underwear City, found that many businesses are committed to create their own brand, by improving the brand's material, color, style and diversified functions, to highlight the personality charm.

    And hold an order meeting to expand investment and enhance brand promotion efforts.

    Basically, every brand has a professional team behind them. They will undergo professional training to guide and guide customers to choose their own underwear.

    < /p >


    < p > at the moment when e-commerce is developing vigorously, more and more consumers buy underwear through network channels. But compared to other industries, the proportion of consumers in online shopping in underwear industry is lower than that in other industries.

    The reason is that underwear is a close fitting garment, and consumers have higher requirements for material, style, size, upper body effect and so on, and these aspects need to be tested to have better experience and feelings.

    < /p >


    < p > < strong > girls underwear market has great potential: < /strong > /p >


    < p > with the development of girls getting better and better, their consumption age has a downward trend; secondly, the consumption ability of girls is rising, the consumption potential of the market is rising, and the awareness of consumption after 90 is gradually awakening, and its market potential is expanding.

    Nowadays, mothers are more and more educated in ideology and culture. The education for the next generation not only attaches great importance to physiology and psychology, but many girls visit their underwear with their mothers.

    Mothers said, "I will refer to my daughter's preferences, but the most important thing is to choose good fabrics, preferably cotton, and children's homes do not understand."

    Girl underwear is the blue ocean of underwear market. It is estimated that in the next 3-5 years, the market of Chinese girl underwear will reach 300 billion, accounting for 20% of the underwear market.

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    < p > correlation < /p >.


    < p > underwear for women is not just for beauty, but for the health of breasts.

    So in hot summer, how to choose the most suitable underwear? Experts say that the choice should be focused on the material of underwear, and now the commonly used underwear fabrics include three kinds of cotton, pure silk, chemical fiber and so on.

    < /p >


    < p > cotton > /p >


    < p > cotton fibers leaped from cotton seeds are easily dyed into all kinds of colors, and cotton fibers have good breathability and special sweat absorption, which are the main materials for most underwear.

    In addition, the durability of cotton fibers is also recognized.

    < /p >


    < p > Real Silk < /p >.


    < p > silk is known as < a href= "http://www.91se91.com/news/index_s.asp" > "Queen" in textile < /a >. People accept it not only because of its beauty and lightness, softness and smoothness, but also to a great extent its unique health care function: moisture permeability.

    In hot summer, hygroscopic and breathable properties of silk underwear are especially conducive to regulating the temperature and humidity of the human body.

    < /p >


    < p > chemical fiber < /p >


    < p > chemical fiber fabrics are relaxed, soft, crisp and colorful, and have always been popular with people.

    However, they are irritating to the skin.

    Because the raw material of chemical fiber fabrics is extracted from coal, petroleum, natural gas and other high molecular compounds or nitrogenous compounds, some of them are easy to become allergens. Once they enter the human body, they will cause allergic dermatitis, causing itching, pain, swelling or blisters.

    In addition, this kind of fabric has poor ventilation and hygroscopicity, which greatly affects sweat evaporation and skin respiration.

    < /p >


    < p > tips: < /p >


    < p > underwear is equivalent to second layers of skin of women. As for how to maintain this skin, it is a compulsory course for women.

    Especially in summer, it is easy to be stained with sweat and sweat, so we should pay more attention to cleaning.

    < /p >


    < p > < strong > below to share how to maintain underwear. < /strong > < /p >


    < p > 1. cleaning is the first.

    Underwear dirt is not only unhygienic, but also affects the ventilation, moisture absorption, thermal insulation and softness of underwear, which can damage materials and functions.

    Therefore, for underwear, meticulous and correct cleaning is very important.

    < /p >


    < p > 2. wear attention.

    Advanced and high priced products are not necessarily the most durable products. Care can only protect their advantages.

    Underwear materials are generally soft and thin. They should not be overdone when wearing and taking off.

    < /p >


    < p > 3., properly preserved.

    The main points are as follows: underwear should be kept separately from the general clothes, and the special cabinet should be placed inside.

    Be careful not to squeeze.

    < /p >


    < p > please dry the clothes completely before they can be stored.

    Moisture attached to clothing will cause discoloration, shredding and moldy.

    Avoid wearing underwear and hygienic pills, otherwise the fabric and rubber will lose elasticity.

    Fold and store carefully.

    Seasonal underwear should be cleaned and stored in air circulation.

    Minimize the use of plastic bags to preserve underwear, because long-term sealing is easy to cause moldy.

    Silk underwear should not be placed with insect repellent, and wool clothing should not be dampness. Therefore, it is necessary to be careful when using insect repellent and desiccant.

    < /p >


    < p > 4. cleaning method: underwear should be cleaned constantly. The most ideal way to wash is to wash hands lightly.

    The main point is to use a neutral lotion or a neutral lotion for underwear.

    Chlorine bleach will damage the material and turn it yellow.

    If you use proper lotion, too much lotion will bring burden to the material and damage the underwear.

    Lotion can not be directly stained on underwear, otherwise it will cause uneven color.

    The lotion should be dissolved in warm water at 30 - 40 degrees Celsius before putting clothes down.

    < /p >

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