Inventory Of Latest Research Achievements Of Fabric Enterprises (7.18)
< p > aiming at the common raw materials, how to jump out of the usual mode of thinking, develop new products that are ingenious, and maximize the value of ordinary raw materials.
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< p > < strong > Jiangsu Xinmin: ordinary viscose filament is made of women's fine goods < /strong > < /p >
< p > 75D and 100D ordinary viscose filament, dyeing and finishing technology is not complex, how to make people shine.
Jiangsu Xinmin < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > Polytron Technologies Inc started with weaving technology and organization design, so that this person Satin won the 2014 China fashion fabric spring and Summer Review "best dress fabric Application Award".
Chen Jin, the manager of the enterprise, summarized the design highlights of this fabric as "weft thread with two left and two right sides arranged in a reinforced twist", < a href= "http://www.91se91.com/news/" > fabric > /a > organization is a double-layer organization superimposed by nimdi + Satin.
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< p > she further stated that raw materials are more common and downstream dyeing and finishing are relatively easy and the cost is moderate, which is conducive to the mass production of the organization, and is also conducive to improving the market's recognition of the fabric price.
Through double weave structure with weft reinforcement, twisting and ground + satin weave, the fabric is not only significantly enhanced in drape, smooth in handle, breathable and breathable, full and elastic in fabric, strong in crease resistance, breathable and skin friendly, unique in organization and elegant, this fabric can be designed into a corresponding a target= "_blank" href= "http://www.91se91.com/" > dress < /a > style, suitable for spring and summer women's wear.
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< p > new product < a href= "http://www.91se91.com/news/index_c.asp" > fabric market < /a > R & D, development and guidance, has been the strength and superiority of Xinmin technology weaving plate, especially in the field of artificial silk fabric.
Xinmin introduced 200 air-jet looms from Japan in the early 90s of last century, including the whole pulp unit and filament twister, which used the fabrics woven from regenerated fibers and other filament fabrics in clothing, especially in women's clothing. Therefore, the fabric of women's clothing was positioned as the leading product of the weaving board of the company.
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< p > Chen Jin said that enterprises use rayon as the main raw material, including all kinds of rayon and weft yarn from 30D to 300D, and blended with flax, ramie, Tencel, modal, cuprammonium and spun silk. According to the trend of fabric trend in the market, we develop new products through trade channels and customer needs, and grasp the fashion trend of fabrics and colors in time.
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< p > > at present, < a href= "http://www.91se91.com" > textile > /a > especially new fabrics, it is difficult to carry out specific protection by means of intellectual property protection. Enterprises often invest a lot of time, energy and financial resources in developing new products, especially in the spinning, weaving and dyeing and finishing parts, as well as quality exploration, which are easy to be developed in a short time.
Chen Jin said: "this vicious competition which is obviously lower than our cost is too unreasonable. This is a worry that has troubled us for many years, and it is also a key factor that severely dampens the enthusiasm of enterprises to develop new products. At the same time, it is also the main reason why textile enterprises are keen to develop less, and are keen to keep up with the trend."
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< p > for this reason, enterprises not only explore their own unremitting efforts, but also actively take the initiative to join up and down enterprises, such as raw material suppliers and dyeing and finishing enterprises, and join hands to set up a project tackling alliance. The more successful examples are the new high F viscose filament imitation copper and ammonia series fabrics; fine denier 30D, 40D, 50D high F viscose filament silk like fabric; fine denier 30D, 40D, 50D copper wire imitation silk series fabric; copper and ammonia wire spun colored silk, more than ten copper and ammonia yarn dyed fabric series and so on.
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< p > Chen Jin said that the industrial chain of the above items is relatively long, and the project itself has certain technical content and production difficulty from weaving, weaving to printing and dyeing, while the members of the League Organization protect each other according to the agreement, so the market imitation is relatively difficult, and the project product itself has its own style and superiority, so that the product can quickly occupy the market as soon as it comes out.
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< p > < strong > Wuxi Heng No: use wool in sports "a href=" http://www.91se91.com > leisure fabric < /a > /strong > /p >
< p > what kind of "chemical reaction" will happen to the wool used in sports and leisure fabrics? Wuxi Heng Connaught Textile Technology Co., Ltd. boldly tries to realize the top-grade sports and leisure fabrics from raw materials, and uses the blended fabric of wool and polyester to make the fabric named "wool little dots", and has won the "best sports leisure fabric Application Award" of 2014 spring and summer Chinese fashion fabrics.
Guo Feng, general manager of the enterprise, elaborated the creation idea and realization means of the fabric from three aspects.
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< p > he said that the purpose of the fabric design is to improve the grade of polyester filament products and meet the needs of the brand guests for the high-grade and relatively low cost fabrics, taking into account the characteristics of natural wool and polyester.
Wool dyeing temperature is low, polyester dyeing temperature is higher, the two intertwined together, polyester dyeing, wool will be damaged because of higher temperature, so the company uses low-temperature polyester and wool interweave.
In addition, the fabric is made of conventional mesh structure to make the wool appear. The use of wool improves the fabric quality and can be used in the long sleeved T-shirt in autumn.
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< p > as a representative enterprise in sports recreation < a href= "http://www.91se91.com" > fabric development < /a >, Wuxi Heng Ni has taken many measures to enhance the ability of new product development.
According to Guo Feng, in the past two years, enterprises have developed a number of independent programs while taking account of the development of customers.
The annual development of the enterprise is about 2000 yuan, the development cost is about 3 million yuan, and the sample can be used for actual production to reach more than 89%.
In the middle of July, the establishment of the Connaught technology and testing center will start at 5 million yuan. At that time, the basic performance of the fabric will be tested.
In addition, enterprises attach importance to the development of differentiated products and pay attention to the work of intellectual property. In the past two years, 13 patents have been applied, including 5 invention, 6 utility models and 2 appearances, among which 6 are authorized.
There are 14 applications for trademark, of which 9 are authorized and 5 are under review.
Enterprises attach importance to the introduction of talents and the formulation of relevant incentive mechanisms, and cultivate talents with theoretical and practical experience in weaving, dyeing and finishing, and finishing.
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Less than P. For this reason, two years have been carried out for the cooperation or independent development of many large projects and good economic benefits have been achieved.
Guo Feng said that the Pearl River and the mesh type single guide invisible printing fabrics achieve sales of about 5 million yuan each year, and the annual sales volume is about 10 million yuan. The annual sales volume is about 10 million yuan. In addition, there are more than a href= "http:// www.91se91.com" > functional fabrics < /a >, such as the directional development of 9 polypropylene fabrics, the weight of 120~300g/m2 polyester ammonia wool or wool fabrics, the spandex fabric, the moisture absorption and heating fabric, the mesh type and the peace grain phase change thermal insulation fabric, the polyester ammonia sweat cloth, the silver fiber antibacterial surface material, the etching printing fabric and so on, all have created considerable economic benefits for the enterprise.
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< p > for the promotion of new products, Guo Feng introduces enterprises in two stages: first, the formulation of sales strategies, including market positioning analysis and market segmentation, namely, selecting customers according to the characteristics of new products; two, sales management, including sales team management, marketing risk prevention and business process optimization.
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< p > according to Guo Feng, the enterprise has established a relatively perfect sales management system for new products.
Differentiated marketing strategy is adopted to emphasize product differentiation, service differentiation and image differentiation.
At the same time, by means of reasonable marketing organization structure, organization goal and distribution of sales area, enterprises provide a broad space for salesmen to play their marketing ability, and provide sales personnel with salary rewards that are in line with the actual situation of enterprises. A good management mechanism enables them to better serve enterprises and enhance their sense of belonging, achievement and pride.
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