Medium Term Strategy Analysis Of China'S Textile And Garment Industry In 2013
< p > from China's < a target= "_blank" href= "http://www.91se91.com/" > strong > textile > /strong > /a >, a target= "a", "href=", "clothing", "clothing", "2013", the overall income growth rate of the plate is still at a low level, while the net profit level has obviously rebounded and has ended the negative growth era.
While the a target= "_blank" href= "http://www.91se91.com/" > strong > brand clothing "/strong" /a "home textile" in the first quarter of 2013, profitability continued to decline, operating income and net profit grew 10.63% and -7.41% year-on-year, net interest rate decreased 1.26 percentage points to 8.06%; inventory turnover and receivables turnover continued to decline, indicating that the company's operating efficiency decreased, weak terminal demand and inventory backlog caused the slow return of funds.
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< p > we can draw the following investment strategies: 2013: domestic cotton prices are affected by the policy of purchasing and storage and the reduction of imported cotton, the price is relatively stable, and foreign cotton has a slowly rising space due to the weakening of Sino US cotton planting intention and the decline in the ratio of warehouse to sales.
The price difference between domestic and foreign cotton is expected to remain stable in the future.
This situation is beneficial to domestic textile enterprises. The enterprises based on export are based on the price of overseas cotton at the time of pricing, but the actual cotton is domestic cotton. When the overseas cotton price rises and the domestic cotton price is stable, the gross interest rate of the enterprise can be effectively promoted so as to enhance the profitability of the enterprise.
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< p > according to the feedback from the survey, in addition to Lu Tai A, because the production of shirts has higher requirements for cotton, the company has planted long staple cotton specially in Xinjiang, and other enterprises have very low cotton stocks.
With the recovery of overseas orders, the gross profit margin of enterprises is expected to be greatly improved.
In the first half of the year, the order of enterprises can be significantly improved. The increase of orders, the increase of single orders and the promotion of high gross profit varieties will be conducive to the loss of textile manufacturing enterprises.
It is noteworthy that China's brand "a target=" _blank "href=" http://www.91se91.com/ "> strong" dress "/strong" /a "and home textiles in the second half of 2013 still face greater pressure, do not rule out the possibility of continued slowdown in growth, but some companies have been at a low level of valuation, and in the long run, there is still demand for restoration.
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< p > risk factors include the following points. First, the recovery in Europe and the United States is much lower than expected, affecting exports.
Under the sluggish environment of consumer market at home and abroad, the increase in domestic labor prices, the increase in rents and the cost of raw materials have led to a sharp reduction in the profits of garment enterprises.
In order to save costs, many textile and garment enterprises at home and abroad have shifted their production bases.
Since the outbreak of the financial crisis in 2008, China's manufacturing costs have risen steadily, leading to other countries taking away many orders.
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< p > Second, domestic consumption has been sluggish for a long time. In the past two years, under the impact of factors such as sluggish consumption, weakening external demand and increasing costs, the development of the garment industry has been at a low ebb.
From the list of China's top 500 in 2013, published by Fortune China net, we can see that a number of clothing brands have dropped sharply, and some sportswear brands have gone out of the top 500 list.
Although some are still on the list, their rankings have fallen sharply.
Insiders pointed out that the changes in the above list reflected that the overall development of the domestic garment industry continued to be cold, consumption was sluggish, inventories were high, and the cost of production increased, and the profits of enterprises were further compressed.
The industry expects that the garment industry will take two years to get out of the trough.
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< p > Third, online shopping impact on real consumption is higher than expected.
With the rapid development of Internet and e-commerce technology, online shopping has become a mature consumption habit.
Bohai Morning Post reporter learned that first to the physical store to experience goods, and then to shop online shopping, becoming an increasingly popular way of Amoy.
Although in the long run, the consumption of online shopping is relatively simple, it can not completely replace the function of real consumption, but at present, in China's textile and garment industry, online shopping has a higher impact on real consumption than expected.
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