ADI King Reconciled The Sample With Adidas To Rewrite The Chinese Style "Shanzhai Road"?

< p > < < a href= > http://www.91se91.com/news/index_f.asp > > Adidas < /a > has reached a compromise with Adi Wang.

In July 18th, Adidas confirmed the news, which meant that the dispute over the five years in which the two sides had been running for many years had finally come to a conclusion.

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"P" this long-standing confrontation, the multinational giant has finally finished a "heart", and the Quanzhou ADI King sporting goods (China) Limited will no longer have the "ADI king" trademark.

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< p > Adidas said that the content of the settlement is confidential and no party shall disclose its contents.

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< p > reporter has learned that the agreement between the two sides includes two aspects: first, defendant Adi Wang (including dealers, regional agents, franchisees) shall not continue to use the Chinese trademark containing the logo of Adi Wang triangulation logo and "Adi Wang" in the products, packaging and promotional materials; two, since April 7th, all the shops of Adi Wang company shall not appear in the triangle and "Adi Wang".

In case of breach of contract, 3 million yuan shall be paid.

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The statement "P > has been confirmed in the letter" a href= "http://www.91se91.com/news/index_x.asp" Adi Wang < /a "to its agents and franchisees.

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< p > a person who understands the case told reporters that "Adidas has never won a lawsuit in the dispute between Adidas and ADI in the past five years. But Adi Wang Kun's trademark to Adidas is also because after the development of the enterprise, it has been dubbed" Shanzhai "and is not good to listen to, and also has an impact on the future of the enterprise.

So this time Adi Wang gave up trademark use, and Adidas also had some financial compensation for Adi Wang.

It may be concerned about the impact of the case on both sides, and compensation is also carried out in private. "

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After "P > reconciliation, the name of Adidas sporting goods (China) Co., Ltd. is always retained, and its English Adivon logo is perpetual.

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< p > China sports brand edge ball is not uncommon.

At present, Jordan's lawsuit against Jordan, a domestic sports brand, has not yet ended. Jordan's prosecution has affected its IPO process.

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< p > < strong > pnational giants fail repeatedly > /strong > /p >

P has already reached a settlement agreement, but Adidas has not confirmed it.

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< p > > Adidas Wang mentioned to its agents such as "trademark and enterprise name standard usage", "for many years, we have gone through a lot of legal procedures concerning the trademark dispute between our company and Adidas limited. The two sides have considered the long-term development of their respective enterprises, and finally ended the settlement in a few days ago."

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< p > disputes originated in August 2008.

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"P >" at that time, Adidas took King Ardi and the individual owner of Yingkou to court on the grounds of King Ardi's infringement of its trademark rights and unfair competition.

Guo has signed a franchise agreement with the Northeast Branch of Ardi in 2006 to operate and sell the brand of Ardi.

However, Adidas believes that it is labeled "Adi Wang", "Adivon" and picture and text combination logo, which is enough to cause confusion and mistaken recognition of the public, infringe on Adidas's exclusive right to use registered trademarks, and constitutes unfair competition for the company.

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< p > then, the "protracted war" also involves jurisdiction disagreement and trademark formation. The case was tried five times in three courts of three levels in Yingkou, Dalian and Beijing, and was again sent back to the Municipal Intermediate People's court for retrial.

However, many trials also made Adidas lose many times. In July 21, 2009, Adidas filed a lawsuit again in Wuhan intermediate people's Court of Hubei Province, but the outcome remained unchanged.

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< p > because the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce held that the trademark "Adi Wang" and "Adidas" did not constitute similar trademarks on similar commodities, and did not infringe Adidas's trade name rights.

Adidas, which repeatedly failed in safeguarding its rights, filed the Trademark Review and Adjudication Board with the court to request the court to abolish the ruling of the Trademark Review and Adjudication Board.

Adidas believes that it has invested a lot of money to publicize trademarks such as "Adidas" and "Adidas" for a long time, and has already become well-known trademarks. It should strengthen the protection of these trademarks and not approve the registration of disputed trademarks.

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< p > the case was held in March 15th this year, but Adidas ended up losing.

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< p > again in April this year, Adidas filed an infringement case against Adidas in Dalian. After that, a settlement was finally reached.

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< p > in the above letters to franchisees, "Adidas" (including dealers, regional agents, franchisees) shall not continue to use the trademark containing the trademark of ADI triangle LOGO and "Adi Wang" in the letter of notification for trademark use, which is also aimed at newly produced products, new shop opening and renovated storefront.

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< p > "before April 7th, the original products and existing stores (not refurbished) can still continue to use the trademark of ADI Wong and LOGO, with a buffer period of four years."

This means that the inventory and related products can be sold as long as April 6, 2017.

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< p > < strong > reconciliation road > /strong > /p >

< p > for Adidas, intellectual property rights are also a constant concern.

In its group, specialized brand maintenance commissioners and investigators have been working with legal advisers.

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< p > for Adi Wang, its market layout has been in the three or four line city, and the name of Shanzhai also worries him.

The expansion of Adidas's low line cities also makes it necessary to focus on a small role such as Adi Wang.

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< p > "brand is the core value of an enterprise. Whoever wants to own a brand is always having disputes, or Shanzhai everywhere."

An industry insider told reporters.

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< p > "for Adidas China, low tier cities are important areas of growth.

These urban residents can increase their disposable income and be more brand conscious.

Adidas said.

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< p > in Adidas's brand research in 2012, its position in the minds of consumers in the low tier cities has improved, and the strategy named "road to the 2015" has been formulated.

In this strategy, Adidas plans to reach 1400 low level cities in 2015.

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< p > at present, Adidas operates in over 900 low level cities, and the expansion of low tier cities is helping Adidas grow.

In 2012, Adidas opened 800 new stores, half of which were in the low tier cities.

At present, Adidas operates more than 7000 stores in China, nearly half of which are in low tier cities.

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In 2013, Adidas plans to open more than 500 stores in high speed and low line cities. P

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< p > for Adi Wang, close to 800 stores and more than 600 million of sales have forced them to pay attention to the future.

The person familiar with the matter said.

Whether it's a scratch ball or a Adidas brand, the size of the brand must be taken into account.

This is also a common problem of many sports brands in China. We must attach importance to intellectual property rights.

In recent years, ADI has begun to exercise in products, and try to make lifestyle products.

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< p > "business men's wear and casual men's wear are now on the way.

After all, it has retained the 'Adivon', which is completely separated from Adidas and is no longer a Shanzhai.

The above said.

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< p > in fact, it is not uncommon for Chinese sports brands to hit the edge ball.

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< p > at present, Jordan's lawsuit against Jordan, a domestic sports brand, has not yet ended, and Jordan sports has taken Jordan herself to court. The two sides have not yet finished their lawsuit.

Jordan, director of brand marketing Huang Tao, said Jordan's prosecution did affect its IPO process, but at the moment, IPO has not yet opened the gate and is waiting.

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Compared with P, Iverson, another brand in China, may have some references.

It signed the same name as NBA star Alan Everson in September last year, making it its spokesman.

However, the industry insiders said that the cost of signing the contract is 3 million to 4 million per year.

"Iverson asked to take part in the brand building and participate in the design and development of basketball < a target=" _blank "href=" http://www.91se91.com/ "> shoes < /a > and do some brand derivative products in China, such as small pendants and so on.

At present, the brand has about 500 stores.

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