"Spicy Mama Tide Dad" Personal Experience Of Pregnant Baby Clothes Consumption

< p > data show that China's < a href= "http://www.91se91.com/news/" > pregnancy baby market < /a > is entering the golden development period, and has given birth to many new business opportunities.

With the advent of the new "baby boom", as long as the products of special labels on the "pregnant baby" have been hit, the price has soared immediately, resulting in the "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "consumption" also rising all the way.

Recently, the reporter interviewed several pregnant mothers and "post-80s" parents randomly. From their feedback, it is easy to find that the traditional consumption concept of children's clothing products is changing quietly. Experience and sharing are becoming the fun behind these new parents' consumption, because they can find their own circles while sharing the shopping experience.

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< p > < strong > purchase channels are becoming more diversified < /strong > < /p >

< p > with the growing popularity of pregnant and infant clothing consumption groups, they are more open to young consumers who are growing up with the Internet and computers. They are more willing to get information about the "http://www.91se91.com/news/ index_c.asp" and the clothing product < /a > through the diversified online channels, "a href=".

Miss Chen, the mother of "80 generation", told reporters that she would prefer the online way when buying her baby clothes.

"Before buying, I will pay attention to relevant forums on line first, see other people's shopping experience and process sharing, through the network can also compare prices to merchants, and grasp the pparency of prices."

Data show that in many online information channels, mom paste bar and forums, brand of official micro-blog, WeChat and other top.

Besides, celebrity blogs and online video sharing websites are also important ways for young consumers to get information.

Miss Chen told reporters frankly, "when purchasing neonate supplies, experience is very important, for example, most small items will choose to buy in physical stores, because they can be very intuitive to distinguish their comfort through hand feeling, while larger products will be purchased online, because the prices of many children's products in virtual stores are too high."

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< p > < strong > brand and quality consumption up to < /strong > /p >

< p > from the purchase budget of the "80 generation" generation of young parents, it is easy to see that the consumption potential of children's clothing industry is huge. Nearly 60% of the consumers in the second tier cities are < a href= "http://www.91se91.com" > "pregnant baby clothes" /a > the purchase budget of the products is over 30000 yuan, of which the consumers of 1/3 concentrate the target budgets between 10000~20000 yuan, and consumers' consumption of children's clothing has obviously shifted from quantity consumption to brand consumption, aiming at the pursuit of quality and high-end consumption.

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< p > "must choose the right brand, no brand, the quality will not be guaranteed."

Ms. Zhang from Hebei said.

A newcomer from Shenzhen believes that "a target=" _blank "href=" http://www.91se91.com/ "> clothes" /a "should be read labels first. Generally, there are brand a target=" _blank "href=" http://www.91se91.com/ "> clothing > _blank > the material composition above will be indicated, for example, infant products, China's standard is formaldehyde content is less than or equal to, if not even the standard label is not, it will be the same as the three manufacturers, will give up the purchase.

A franchisee of a brand of children's clothing also revealed to reporters: "nowadays, there are too many businesses that make babies and babies in the market.

On the one hand, there is a lot of competition for consumers and fierce competition. On the other hand, profits are becoming thinner and more pparent. It is almost unacceptable for consumers without brands.

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< p > in the interview, the reporters also found that from the quantity of consumption, the middle-income group is the main body of children's clothing consumption.

94% of consumers believe in children's clothing brands abroad. More than half of the consumers hope that there will be more medium and high class children's clothing in the market, and 34% of consumers believe in children's high-end brands. This shows that the brand purchase preference of consumers still focuses on brands with higher recognition.

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< p > < strong > the trend of consumption promotes consumption upgrading > /strong > /p >

< p > at present, 91% of pregnant women and 85% of 0~1 year old mothers have been covered by the "80's". The improvement of living standards and the continuous refinement of market demand, as the new consumption mainstream "post-80" parents, are affected by factors such as growth environment and consumption consciousness. They not only pay attention to the quality of products, but also attach importance to their functionalization and fashion sense, so the popularity also promotes consumption upgrading to a certain extent.

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< p > visit all kinds of department stores, it is easy to find that the market < < a href= > http://www.91se91.com > children's wear brand > /a > most of which changed to cartoons in the past few years and become more casual, natural and neutral.

In the past, the hard and conspicuous cartoon patterns were few, and the children's clothing color and style were gradually becoming more and more adult. It was closer to the aesthetic needs and aspirations of today's "hot mother Chao dad". They abandoned flower and animal designs in the pattern design, but the difference from the past is that the pattern design becomes small and many, and it can show a slightly noble quality.

In addition, the concept of green environmental protection has been fully applied. It has been popular in cotton fabrics, linen, wool and other natural materials, such as all cotton, polyester cotton, water washing cloth and casual functional corduroy, waterproof, antibacterial, deodorant and other functional and healthy fabrics.

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< p > besides lovely design and high quality < a href= "http://www.91se91.com" > fabric < /a >, brand children's clothes are very good at integrating their own classic elements in design, because they know better how to capture the hearts of "post-80s" parents who have been fashionable for many years.

Tathagata is one of the most popular brands in the children's wear market. The design of many children's wear is like a diminished version of its classic products.'s double breasted windbreaker and plaid shirt are also very cute on children. It is the choice of many families to build their parents.

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