Consumption Is Sluggish, Costs Rise, And Corporate Profits Are Depressed.

In the past two years, under the impact of low consumption, weakening external demand and increasing costs, clothing The development of the industry has been at a low ebb, and the clothing industry chiefs are the first to bear the brunt. Reporters yesterday from the fortune China Network released the 2013 China top 500 list, a number of clothing brands ranked in the fall, which sports. Clothes & Accessories Giant Lining and Semir, a casual clothing giant, were "out" from the top 500 list. Clothing industry "big guys" YOUNGOR, Bosideng, Metersbonwe although still on the list, but the ranking has dropped sharply.

Insiders pointed out that the changes in the above list reflected that the overall development of the domestic garment industry continued to be cold, consumption was sluggish, inventories were high, and the cost of production increased, and the profits of enterprises were further compressed. The industry expects that the garment industry will take two years to get out of the trough.

Present situation

Top 500 list of garment enterprises is hard to say

Reporters from July 18th this year, China's top 500 list to see, the clothing industry can be described as the most "fiasco".

Lining, a sportswear giant, fell out last year when the camp fell to 6 billion 739 million yuan, down 24.5% last year. In 2011, Lining ranked 297, ranking 381 in 2012, and 500 this year, while another casual dress giant Semir also "went out", down from 241st last year.

Several other clothing brands that are still in the list, though still in place, have also dropped significantly. YOUNGOR, down jacket, Bosteng and costumes Metersbonwe fell from 314th, 416 and 354 last year to 365th, 431 and 411 respectively this year. Sports brand Anta ranked 486 this year, ranking 382 last year.

As a matter of fact, in the top 500, the ranking of garment enterprises has changed dramatically, which is only one of the concrete manifestations of the current cold clothing industry in China.

Recently, many garments, shoes The semi annual performance report released by enterprises also shows that the "cold winter" is still continuing. In the first half of the year, the announcement of the first half of the year showed that the negative growth of net profit and the decline of the same store sales have slowed down the pace of expansion. The announcement of the first half of has been released. According to the semi annual report, the same store sales in the two quarter decreased by about 9.6% compared with the same period in the first half of the year, and dropped by about 5.1% compared with the same period in the first half of the year. The net profit is expected to decline by 10%-15% over the same period. Daphne's semi annual report said that the core brand business, including Daphne and shoe brands, had a 13.7% year-on-year decline in same store sales in the two quarter. Daphne expects to have a 9.2% decline in the same store sales in the first half of the year, and the turnover of the core brand is only a year-on-year increase in the number of low units, while net profit will decrease significantly.

BELLE's domestic operating data released by BELLE, the footwear industry leader, showed that footwear growth in the two quarter was only 0.5%, while sportswear business grew by 2.5%. In addition, a quarterly report also predicted that net profit in the first half of the year will decrease by 10%-40% compared with the same period last year, with a net profit of 47 million 600 thousand yuan in the same period last year.

Yesterday, the China National Business Information Center also released statistics and pointed out that in the first half of 2013, the retail sales of clothing commodities of hundreds of major retail enterprises nationwide increased by 6.9% compared to the same period last year, and the growth rate was 2.9 percentage points lower than that of the same period last year.

Insiders pointed out that since last year, China's clothing industry has experienced a cold winter in its entirety. Under the big economic environment of insufficient consumption capacity and shrinking demand, the sales growth rate of clothing industry has been at the lowest level in ten years.