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Designers Return Home After Realizing "Wenzhou Dream"

2013/7/19 20:30:00 38

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"production orders have been placed for 3 months, and now the focus is on how to further improve product quality."

Liu Lianglong, general manager of Wenzhou Qiang Yi a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > industry company, said yesterday that the main direction of choosing shoes factory was right.

In April last year, Liu Lianglong, who had been a shoe maker for ten years in Wenzhou, had a shoe like "a target=" _blank "href=" http://www.91se91.com/ > designer "/a".

"P > is different from the usual mode of" shoes factory production managers running factories as bosses ". In recent years," designer shoes factory "is popular in Wenzhou.

According to incomplete statistics of Wenzhou shoe leather industry association and other industry organizations, there are about 100 factories founded by designers in Wenzhou in recent years.

According to the statistics of Wenzhou's internal revenue service, the number of shoemaking enterprises in Wenzhou increased in 2012. In that year, the number of shoe making enterprises with tax records was 2761, an increase of 145 from 2616 households in 2011.

is also the designer of shoes factory owner Li Xufeng. In recent years, the footwear industry in Wenzhou has seen the development trend of the shoe industry in recent years. Many of the more than 100 shoe factories that have been added are many of the shoe factories that designers set up.

He told reporters that only forty or fifty of his designer circles had set up shoe factories in Wenzhou. "Some time ago, we had a few tables."

after realizing the "Wenzhou dream", return to the countryside, /p >

Li Xufeng, general manager of shoemaker Shijia shoes company, is one of the designers who founded shoes factory earlier in P.

Li Xufeng graduated from junior high school in 1988. He made leather shoes for 2 years in the shoe shop of Shanghai master in Susong, Anhui, and then ran to the leather shoes factory in Fujian and Quanzhou to work as a worker and learn shoe design.

When he arrived in Wenzhou in 1998, he had worked as a designer in AOKANG, pearl fish and other shoe companies.

The designer's income in shoe factories is relatively high. In 1999, when the director of the Development Department of the Kang Kang women's shoes department had an annual salary of about 150 thousand yuan.

I remember one month, only 18 thousand yuan for achievement.

Li Xufeng, who often dreams of having his own career, resigned from the shoe factory in 2006 and co operated with friends. He started a shoe factory in the rental workshop of Yongjia North Bridge, and made OEM processing for large companies.

In 2010 and August, when shareholders split up, Li Xufeng earned $45 million in the first barrel of gold.

September 2010, Li Xufeng and Xu Shewei, chairman of Zhejiang old shoemaker shoes company, jointly established factories and founded shoemaker Shijia shoes company, specializing in the production of men's shoes.

The shoes produced by shoemaker family shoes are sold by agents and dealers of shoemaker shoes, while the rest are processed by international brands such as Montagut and apple. Li Xufeng said: "walking on two legs, production orders have been very stable."

2011, Xu social support Li Xufeng in Anhui hometown Susong county nearly 30 mu of land acquisition, two people joint stock a new shoe factory.

Li Xufeng said that the shoe factory in Yongjia had been put into operation in May this year. "Although every month runs at both ends of Anhui and Taiwan, it can make investment in factories in my hometown."

the example encourages the designer to run the factory .

Ke Changsheng, P, who arrived in Wenzhou in 1999, has worked as a designer in AOKANG, Japan, Tai dragonfly and dragonfly, and bought a house in northern Europe.

Seeing many designers in the circle, they managed to get wind and water up. In July last year, he worked with Zhejiang Mai Gao shoe company to produce women's shoes and became the boss.

In the afternoon of the day before yesterday, Ke Chang Sheng with a long shawl was sitting in the office of the company in Xincheng East Industrial Zone, Ruian. When he talked about the designer's factory running, he was very admired for 2 of the cases. P

one is a designer and a shoe factory in Niu Shan Road north of Wenzhou, which is a joint venture factory. Last year, only a large shoe manufacturer in Qingtian made OEM production orders up to $34 million.

"OEM for large enterprises, the order is large, and the profits are considerable."

The designer was also widely regarded as the most successful designer by other designers.

another is a designer who worked with Ke Changsheng. The cotton shoes and boots developed this year are very good. "Just a few days ago, I got a ten million order from a large shoe enterprise.

Production in the second half of the year is already full. "

Ke Changsheng said with a smile that he used to be a designer in a shoe factory. He was very passionate in the first year, but later he became numb gradually. "Eating and drinking every day, playing cards frequently in the evening".

Now they are very diligent in their own factories. They start off at 7 o'clock every morning from home in Yongjia and go back to Ruian from 9 factories in the evening.

the two mode of designer's factory: .

Liu Lianglong, general manager of Wenzhou Qiang Yi shoes company, told reporters that at present, nearly 100 shoe factories founded by shoe designers in Wenzhou have two main modes.

one is like him, Li Xufeng and Ke Changsheng, to find a friend to run a factory together or to join a shoe factory that is already in operation.

the other is the sole proprietor.

This mode of running a factory is usually based on the agency's customer resources when the designer was originally designed. The "agent orders the designer for the OEM to support the designer to come out and run the factory himself".

advantages and disadvantages: /p >

reporter learned in the interview that designers often come out to run factories, which are easier to succeed than shoe factories and production managers.

Li Xufeng and others, combined with their own experience and entrepreneurial experience, believe that designers have 2 advantages in running factories.

First, designers understand shoes, better grasp the market trend, the development of the design of shoes samples to the large shoe enterprises at the order meeting, more favored by agents, can win the order.

The two is that designers build factories. At present, they are almost always making OEM processing for other shoe factories and brands, without considering sales problems.

however, there are several obvious defects in the designer's factory building.

First, designers have little funds to accumulate, and small and medium-sized enterprises have difficulty in financing. Borrowing money is often only through private financing, and the interest is higher.

Two, because of the lack of knowledge of production, the quality of products is slower.

Three, many designers are "outsiders". In Wenzhou, it is difficult to integrate the resources of local governments, and the relationship with government departments is hard to "get through".

factory is the first step of designer brand .

the best shoes in the world are almost all designer brands.

Such as Princess Diane, Julianna, Catherine and other favorite JimmyChoo and "red shoes" ChristianLouboutin, ManoloBlahnik and so on.

Designer brand is not only a symbol of quality and taste, but also a symbol of identity and attitude towards life.

the designer set up a hundred shoe factories at Wen. This shows that this group has taken the first step in creating a "designer brand" in the way of creative entrepreneurship and self startups.

The designer's shoe factory in Wenzhou, which is mainly based on OEM, is far away from the designer's brand. However, if the direction is right, it will not be afraid of the distance.

Moreover, some shoe factories already have the capability and strength to produce OEM for international brands.

Li Xufeng, general manager of shoe maker Shijia shoes company, such as Montagut, apple and so on, said that OEM is only a way of existence for enterprises, but there is no future for processing. Even when children graduate from University, they can not pass on to children who do not know the production of leather shoes.

These designers in Wenzhou are considering how to design a pair of shoes for their own way of life.