Wimbledon Becomes A New Battleground For Fast Fashion. Little German Match Suit Has Been Sold Out Of Hangzhou.

"This is a tennis match, obviously H&M and Uniqlo are competing against each other!" Tan Song, a tennis fan, spoke recently in the sports forum. There is no shortage of topics in tennis matches. In the just concluded Wimbledon competition, the biggest bright spot is not the performance of star players, but they are wearing "fast fashion" robes.

Such concerns soon spawned a consumption boom. At present, Serbia's Djokovic's robe has been sold out in the stores in Hangzhou, of which only two pieces of blue blouse are left, and more records are recorded in online shops.

Outside the competition, what people want to ask is whether fast fashion enters the sports circle, is it really a "foreign expansion" or a high-profile commercial show?

　　 Wimbledon becomes a new battleground for fast fashion

Do not think that the sports arena is just a vanity fair for sports brand. In the Wimbledon competition that just ended, H&M and Uniqlo two fast fashion suddenly "cross one foot" to get a share.

A few days ago, fans watching TV watching Wimbledon suddenly discovered that Wimbledon star little Germany wore Uniqlo brand throughout the match. Clothes & Accessories And the white shirt on his opponent, Bertie, is the symbol of "H&M".

A tennis match has become a showdown between the two fast fashion brands. This detail exploded suddenly in the young fans group. Many of them felt fresh and interesting, asking where to buy one, while the long hair metal that had been concerned about tennis for many years blamed the mistake of Xiao De. clothing On top of it: "I wonder if Uniqlo's style of running around has affected Xiao De, but today's attention is not focused enough."

It is reported that the sports clothing worn by Wimbledon athletes is mostly provided by sports brands such as Adidas, Nike and so on, and the Sergio Tacchini is worn by Xiao De wearing more matches. This time, little Germany is wearing fast fashion robes. The industry believes that "according to the cost of previous endorsements, it will not be less than 5 million euros."

　 Small German competition clothing Hangzhou has been sold out of stock

The warming of the competition and the stir up of the topic have also made the Uniqlo and H&M Wimbledon matches become the focus of public attention. This trend has spread to Hangzhou city. Yesterday, reporters contacted Wah Yuen's Uniqlo counters and the Mixc's H&M counters.

"Now there are polo shirts on sale on the Wimbledon, but the size and color are not all, they are sold out of stock." Uniqlo counters staff told reporters. It is reported that the race suit has two Tibetan blue and white, but there is not much stock, and Tibet only has two 165/92 trumpets. clothes And the white trumpet has been broken, leaving only the size 180/108 large size clothes.

"Stores do not need to fill up the goods immediately, you can go to the shop to see that the goods will be more complete." Staff suggestions.

At present, the exclusive channel of the "little German competition suit" has been opened in the Uniqlo official shop of Tmall mall. The style and size are relatively complete. The price of a fast drying polo shirt is 299 yuan, and the commodity has sold 371 pieces.

Besides, there is no appearance of Wimbledon matches in H&M counters in the Mixc. It is understood that H&M has begun selling Wimbledon costume in the UK. According to the regular process, the shop will sell the clothing in Hangzhou a month later.

　 Fast fashion crossover, just a commercial show?

Fast fashion has been classified as the brand category of the fashion circle. This cross-border sports circle, the industry believes that it is unexpected and reasonable.

"Fast fashion has been playing a leading role in leisure and fashion. Its clothing technology can achieve the same effect as fast drying, but it still can not match the technological level that sports brands can achieve. If its crossover will affect the sports brand, it is also on the market of its leisure series." Analysis of the industry.

It is reported that Nike, Adidas and other sports brand giant, mainly in the sports and leisure series of the two major branches, from the current sales situation of Hangzhou department stores, leisure series sales share accounted for 40%, and there is an increasing trend.

In addition, this year, several major sports brands have not been able to get rid of the performance decline of 10% or so in major shopping malls in Hangzhou, but the latest collection of Adidas sports series and Clover leisure series stores has also been cited as an imitation of fast fashion sales models in the face of adversity.

However, there are still people in the industry who are not optimistic about the fast fashion and divide the sports market. "Fast fashion is the final positioning or fashion circle. If it wants to make sportswear, the cost and time will be very huge. I would like to understand that this is a commercial show. Fast fashion needs to use large sports events and star players to enhance the brand awareness." Analysis of the industry.