• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Both The Public And Commercial Sectors Benefit Both The Stars And The Enterprises.

    2013/7/19 18:13:00 21

    Enterprise InvestmentEnterpriseInvestment

    This year is the "sports year" without the Olympic Games or the world cup, but keen on sports marketing. shoes Enterprises must always find something to do for themselves, so in recent years, the "home cooking" in summer, the NBA Star China trip, has been unusually hot this summer. Reporters learned that PEAK, Anta and Nike, Adidas and Lining signed NBA stars will all come to China this summer to create a sports marketing climax.


      NBA big brands come to China one after another


    It's hard to say whether Yao Ming has led the NBA in the Chinese market, or Yao Ming just happens to appear when NBA needs the Chinese market. But Yao Ming has unlocked NBA's hottest era in China. A Chinese NBA fever started from Yao Ming, while the Chinese NBA activities of many NBA stars began in July 1st.


    The Yao Foundation Charity competition was played by the American star team and the Chinese men's basketball team. Yao Ming, a former Rockets team mate Scola, and two other NBA stars Lori and Hill, appeared in the charity competition. In addition, there are four NBA players from the Adidas camp who represent the US side in the competition, and the four Adidas players are coming to participate in Adidas's China trip.


    The Yao Foundation Charity competition is also a rare chance for Yao Ming, Maddie and Scola to join their former three teammates. After a 30 hour trip to Argentina, Scola, who took a vacation in Argentina, flew from Buenos Aires to Beijing to support the American star team. "Yao Ming invited me to say that he needs my help. I can't refuse it, let alone a charity competition." Scola was resolute in his invitation to his former teammates. Scola said he attached great importance to the Yao Foundation Charity competition. When he was in the Rockets, he knew Yao Ming was a very good person, so he would try to support all the public welfare activities of Yao Ming. In this year's Yao Foundation Charity competition, PEAK's signing stars Lori and Hill are the most popular players. Among them, Hill from the Indiana Pacers was sacrificing the opportunity of the American men's basketball team's "dream team" to come to China to participate in the charity competition and NBA China trip.


       Commonweal and commercially concurrently


    Participating in Yao Ming's charity competition is the foreplay of China's NBA stars in China's activities. The following fans' meetings and other business activities are their highlights. As in previous years, the number of PEAK stars signing up in China and the number of cities visited are always the largest. This makes sponsors gather a large group of fans in hot pursuit every summer. This summer, PEAK's star lineup is still strong, a total of 6 people, two batches to China, to participate in more than 20 cities business and charity activities. The leading batches of the two batches were Parke of the Spurs and Battier of the heat. In last month's NBA finals of the "seven wars", Parke and Battier have become the key players of their respective teams.


    Anta's two signing stars, Scola and Garnett of the Suns will also come to China before and after. Scola, who was standing in front of Xiamen, played table tennis with the fans on the spot with interest in the commercial activities held in Xiamen last week. Even after the game, Scola still asked the host to let him play a game with the fans again. In Scola's view, table tennis is a part of many Chinese elements he loves. He said he began to fascinate China after co operating with Chinese brands and coming to China many times. "I am very interested in Chinese culture. I am very grateful to Chinese fans. My friends in Argentina are surprised to see that I am so popular in China." Scola said.


    Parke, who first came to China, also felt the enthusiasm of Chinese fans. "Great! Very enthusiastic and burning me!" Parke said humorously, referring to the impression of Chinese fans. He said that before he came to China, he thought he would be sought after, but he did not expect that they would be so enthusiastic in the hot summer, which made him very moved. Parke said that the accompanying family also enjoyed the hot China trip with him and impressed China very well.


    It is reported that Parke will visit ten cities across the country, each city has two or three fans to meet. Like Scola, Parke and his family gradually became fascinated by Chinese culture. At the scene of Chengdu Railway Station, Parke experienced the classic face of Sichuan Opera. Parke was deeply attracted by this unique local performance. When he arrived in Quanzhou, he was fascinated by the traditional puppet show in Southern Fujian.


    Parke also has an important mission to China, that is, condolences to the disaster hit children in Ya'an. During the charity auction organized by the Chengdu event, Parke conducted a charity sale at the scene with his signature and war boots, and supported the disaster area with action. After the Ya'an earthquake, Parke, who was informed of the news, expressed his desire to convey his condolences to the disaster area through the activities organized by PEAK organized by PEAK for the first time. This time, he fulfilled his promise with action.


      Both stars and enterprises are benefiting.


    "Compared with my life in NBA, I enjoy life more like rock stars in China." Battier's words in the media interview showed the aspirations of these stars. More and more NBA stars joined hands with Chinese brands. Besides earning enough money, they also hoped to earn more popularity in China. As a result, every summer, NBA giants will go to China as usual. From Kobe, James, Duncan to Wade, Battier and Parke, a batch of Chinese sports activities organized by NBA stars will attract basketball fans to catch up with the scorching sun. People familiar with the matter estimate that in just a few days, NBA stars will be able to roll away at least several billion yuan in China's commercial activities.


    A staff member of a public relations agency of a sports brand in China said, "take James as an example, where all the tickets are heated. While James's war boots were priced over 1000 yuan, they were sold out of stock. So judging from the earnings of sports Brand Company, the appearance fee is nothing compared to the huge profits brought by the sales of basketball shoes. NBA people in China have exclaimed at the Chinese Basketball Market: "I didn't expect the Chinese consumer market to be so large. At present, the development rate of China's basketball market is less than 30%. There is no doubt that the Chinese market has become the most important piece of NBA in overseas layout of the United States.


    From the perspective of sports brand, the benefits of signing NBA players are also obvious. Pan Hongyuan, CEO of Mu Feng sports marketing organization in Shanghai, believes that, with the growing maturity of sports brand in sports marketing, enterprises have made a bet from the previous bet on the betting input of a large event, gradually turning to the annual sports marketing plan according to the brand's own positioning, and comprehensively and systematically carry out comprehensive sponsorship of various events, and then cooperate with the corresponding media advertising. Although there are fewer large events in 2013, the snatching of high-end athletes and investment in overseas events will be more intense and intensified. The NBA now needs China more than ever, and the cooperation between Chinese brands and NBA will become more and more closely coupled with increasingly diversified models.

    • Related reading

    Shenyang Department Store Will Not Affect The Profit Of The Entity Store If It Tries To Sell The E-Shop Online.

    Local hotspot
    |
    2013/7/19 14:10:00
    42

    Shunde: The First Appearance Of "Bruce Lee" Costume To Promote The Spirit Of Chinese Wushu

    Local hotspot
    |
    2013/7/19 10:57:00
    37

    Guangdong: Import Textiles To Be Sold On A One-Off Inspection

    Local hotspot
    |
    2013/7/19 9:56:00
    27

    Hefei Fashion Leather City: To Achieve The Ultimate Trend Of Fashion

    Local hotspot
    |
    2013/7/19 9:20:00
    65

    The Yangtze River Delta Spinning And Weaving Industry Is Still Very Difficult.

    Local hotspot
    |
    2013/7/19 8:39:00
    34
    Read the next article

    溫網(wǎng)成為快時尚新戰(zhàn)場 小德比賽服杭州已賣斷貨

    據(jù)悉,耐克、阿迪達斯等運動品牌巨頭,主要布局在運動系列和休閑系類這兩大分支,從杭州百貨店目前的銷售情況來看,休閑系列的銷售份額占據(jù)40%,且有不斷增加的趨勢。下面由世界服裝鞋帽網(wǎng)小編帶大家去看看溫網(wǎng)成為快時尚新戰(zhàn)場。

    主站蜘蛛池模板: 尹人久久大香找蕉综合影院| 欧美激情中文字幕| 天天影院良辰美景好时光电视剧 | 天海翼一区二区三区高清视频| 人人爽天天爽夜夜爽曰| 91精品欧美产品免费观看| 欧美亚洲国产精品久久| 国产四虎免费精品视频| 中文在线观看视频| 熟妇人妻不卡中文字幕| 国产精品入口免费麻豆| 久久人人爽人人爽人人片av高请| 老公和他朋友一块上我可以吗| 女人18片免费视频网站| 亚洲国产成人片在线观看| 青青草91久久国产频道| 好紧我太爽了再快点视频| 亚洲日本va中文字幕久久| 麻豆md传媒md00中国| 岳又湿又紧粗又长进去好舒服| 亚洲热妇无码av在线播放| 黑人巨大无码中文字幕无码| 成人免费公开视频| 亚洲欧美国产五月天综合| 黄色大片在线观看| 富二代琪琪在线观看| 亚洲日本在线免费观看| 超清首页国产亚洲丝袜| 女人是男人的未来1分29分| 亚洲人成在线播放网站| 色吧首页dvd| 国内精品第一页| 久久亚洲色www成人欧美| 男人操心女人的视频| 国产日韩欧美中文字幕| 一级女性全黄生活片免费看| 欧美性大战久久久久久| 四虎成人精品免费影院| 2021久久精品国产99国产精品| 无码专区永久免费AV网站| 亚洲欧美精品中字久久99|