Traditional Enterprises Urgently Need To Layout C2B Platform To Take Advantage Of The Situation.

With the rapid development of the Internet, traditional enterprises are moving from the industrial age to the information age. The transformation and upgrading of the Internet has become the inevitable trend of development. The concept of "cloud", which has been hyped up recently, has no doubt become the priority development direction of all parties. In order to better promote the transformation of traditional enterprises, the first C2B innovative operation platform created by China cloud factory and Guangzhou south of the Five Ridges e-commerce Industrial Park has successfully set sail. Perhaps this new factory mode will bring revolutionary changes to traditional industries.

　 Traditional enterprises urgently need layout C2B

What is C2B? Compared with the well-known B2C mode, it refers to "Consumer (consumer) to Business". With the "B2C" competition in the field of production and marketing entering the white hot stage, the B2C mode is no longer the only way to turn the traditional business mode into reality. Spin clothing Enterprises must choose the industrial transformation, and C2B, a new mode of "fixed production" and "elimination of production", seems to have only shifted the order of "B2C". However, it has injected new connotation into the new mode and is more closely related to the industry. With the rapid development of mobile Internet, consumer terminals have shifted from physical stores and personal PC to more convenient terminals such as smart phones and tablet computers. The transformation of terminal mode has made consumers' voice become more and more important in this new mode chain. It can be said that the first impetus of future value chain will come from consumers.

Take the textile and garment industry as an example, at present, China's labor costs continue to rise, the overseas market is weak, and technological development bottlenecks and so on. All these problems have quietly pressed many textile and garment enterprises in China. The transformation and upgrading of traditional enterprises is not only a forward-looking national strategy, but also a realistic challenge for the survival and survival of enterprises. The innovative C2B mode of "China cloud factory" will bring great impetus to the transformation and upgrading of traditional enterprises.

"With the advent of the Internet age, the B2C mode with manufacturer centered in the industrial age is gradually being replaced by the consumer centered C2B mode in the information age." He Chibin, founder of China cloud factory, told reporters that the C2B mode can effectively meet the personalized needs of consumers, enable consumers to participate in design and production happily, and improve the efficiency of supply chain and reduce product inventory, which represents the future direction of the market in the information age. In He Chibin's view, the C2B mode of cloud factory is undoubtedly the best way to solve the inventory problems of many garment enterprises.

　　 The C2B platform is on the way.

According to He Chibin, "China cloud factory" after several years of repeated exploration and practice, a C2B innovation ecosystem has been established systematically to meet the requirements of electricity supplier development from consumer circulation to personalized manufacturing and production. This ecosystem includes: C2B personalized society, design alliance, rapid reaction production alliance, social platform and commodity trading system.

The most popular and important thing in Taobao sales. Clothes & Accessories For example, through the joint efforts with relevant associations, the "China cloud factory" has set up a large cloud design team. According to the introduction, "China cloud factory" is in the process of cooperation with Tmall and so on. Designer According to the needs of businesses, combined with their own expertise, they can select the competent design tasks, upload the design drawings or videos that can satisfy the businessmen, and then cloud platform will quickly make the business plan selected by the merchants to become the real sample, the data package used by the electricity supplier and the T TV frequency which will be used by the brand merchants on the open line. The consumers of the personalized community and social platform can cooperate with the merchant C2B. The order of the merchant will be handed over to many factories and enterprises with different characteristics on the cloud production platform, and the production of C2B can be completed through the bidding and production orders.

This process and mode enable the "China cloud factory" to realize the large-scale interaction and cooperation between the designers Union and the rapid reaction production alliance. Through the "four in one" resources of the stream of people, logistics, information flow and capital flow of the south of the Five Ridges electricity supplier Industrial Park, we have jointly created the designer's free innovation platform that can meet the needs of the innovative C2B, the production alliance platform, the new product procurement center, the personalized creation supplier platform and the e-commerce supplier's ordering platform. This new chain mode has largely overturned the work that could not be completed in the past B2C mode.

　　 Building a win-win model

The C2B innovation operation platform of China cloud factory is a mutually beneficial and win-win mode. He Chibin said, "China cloud factory" using cloud technology, professional construction to complete one of the core of innovation C2B, which is currently China's most lack of "product innovation and industrial chain collaboration capabilities", and through the integration of the industrial chain, production enterprises, designers and e-commerce brand businesses can achieve cooperation and win-win in the C2B innovation ecosystem, that is, pure processing enterprises can get profits through bidding.

How can C2B achieve mutual benefit and win-win? It is understood that first, designers, regardless of part-time jobs, can win the design fees and sales divisions by satisfying the design needs of brand merchants; and both design and productive enterprises can share the dual benefits of design and production by providing new products or new creations; suppliers of surface accessories can obtain trade profits through bidding and production orders, and win the designer's fixed recommendation at the star level. In addition, through the C2B innovation ecosystem, businesses can get the required exclusive designs and new high quality and cost-effective new designs and new products that are produced and processed according to their requirements.

In recent years, many related industries only promote C2B in mode. They can not operate the personalized innovation industry. They can only belong to the C2B of small scale innovation, and still have a long distance from the C2B innovation operation of the whole nation. Relying solely on the strength of a single enterprise or the power of a single innovation, it is impossible to achieve personalized manufacturing in the true sense. In addition to meeting the delivery speed of personalized demand of hundreds of millions of users, personalized products are innovating and how to fulfill the huge demand design. The implementation of super massive innovation is very difficult, including the United States is not able to achieve such a level.

He Chibin said that the C2B innovation operation platform is promising and even disruptive in the future. The truly innovative C2B operation platform will become one of the best entry points for industrial transformation and upgrading in the next few years.