In The First Ten Months Of The Year, 31 New Stores In UNIQLO Were At The Top Of The Expansion.
As of P, as of July 2013, H&M, UNIQLO, ZARA, MUJI, GAP, C&A, UR, WE, i.T and other fast fashion brands opened a total of 84 stores this year, the total number is almost the same as last year, and overall, the growth rate remained stable.
In the first half of the year, 31 new stores in UNIQLO were at the top of the ten fast fads, followed by 18 new H&M stores, 10 new MUJI, 8 new ZARA and GAP, 2 C&A4, UR and 2 WE1.
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< p > as the leader of fashion industry, the growth rate has exceeded that of luxury goods.
In the first half of 2013, the ten major events of fast fashion China were: the debut of Topshop's first China store, the opening of the largest shop of MUJI MUJI products in China, and the announcement of Forever21's entry into the coastal city of Shenzhen. The first store of UNIQLO market and A&F China will be unveiled in Shanghai, and the ten year plan of MANGO is to catch up with ZARA.
< p > NO.1ZARA launched in China in January, "half off clear inventory" < /p >
P, a fast fashion giant ZARA, has launched a 1 month promotion campaign in China.
ZARA, known for its efficient supply chain and small batch quick supply, has always been a model and benchmark for inventory management.
The launch of large-scale promotional activities for the ZARA China market, a rare scale promotional activities, but also shows that China's "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "market slowdown caused a" negative "effect of expansion, the global leader can not be" lucky to avoid ".
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< p > NO.2 interpretation of fast fashion into Guangzhou why "slow a beat" < /p >
< p > June 28th, MUJI Muji was opened in Dongfang Baoshi, attracting a lot of people in the city. It also led to a big topic in the business circle: MUJI opened 18 stores in Shanghai, 11 in Beijing, 3 in Hangzhou, and only 3 in Guangzhou; and 10 fast fashion brands such as ZARA and H&M opened 19 stores in Guangzhou and 29 in Shenzhen.
Why is the fast fashion coming to Guangzhou always "slow and half beat"? A reporter's visit found that the environment of the business circle and the habits of Lao Guang consumption are the main reasons.
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< p > NO.3MUJI Muji, China's largest flagship store appeared in Hangzhou's star brand "/p".
In January 25, 2013, the largest area of MUJI products in China was opened in Hangzhou's P shopping mall.
Li Xing store is the most unique shop in display design. It is the first time that Muji has introduced the "FoundMUJI" exhibition area to mainland China. It is the first Muji product in the Chinese market with children's clothing, maternity products and children's playground. It is also one of the most high-end products of its high-end MUJILABO Series in China.
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< p > NO.4C&A China's fiftieth store appears in Chongqing's grand fusion City < /p >.
< p > with more and more fast fashion brands entering the domestic market and the rapid growth of the number of stores, fast fashion has moved from "new people" to "old faces" and has gradually completed some "milestones" in the Chinese market in the expansion of stores. UNIQLO will open 200th stores in China in June 1st, and H&M completed the layout of 100 stores in September 2012. In May 30th, C&A opened fiftieth stores in China in Chongqing.
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< p > NO.5Topshop the first flagship store in Greater China opened in Hongkong < /p >
< p > Britain's fast fashion brand, the first flagship store in Topshop Greater China, opened in Hongkong in June 6th.
Hongkong has also become the third region where Topshop has entered Asia except Singapore and Japan.
Topshop boss PhilipGreen said he was looking for a store in Beijing and Shanghai with the real estate association.
In May last year, when Shenzhen opened a preheating shop, the store had been converted into a permanent shop with a sales volume of over one million per month.
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< p > NO.6GAP speed up in China this year, we want to open 35 shops < /p >
Less than P, fast fashion is stepping up its pace of development in China.
Following H&M's push to the Chinese market and crowding out Nike Asia's largest flagship store on Wangfujing street, GAP group announced that it will open 35 new stores in China this year.
At the same time, GAP group has also optimized its online shopping center and launched a new mode of online ordering and offline picking.
Under the dual pressure of weak local market and catching up with ZARA and H&M in China, GAP speed up is understandable, but its prospect is not a smooth road.
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< p > NO.7forever21 the third shop in the mainland of China announced that it was stationed in the coastal city of Shenzhen < /p >
Forever21, P, has been rumoured to be stationed in Shenzhen. It is finally decided that it will enter.
According to the confirmation of the coastal city of Shenzhen, Forever21 has been stationed in Shenzhen coastal city. Now it has started its enclosure renovation. It is expected to meet with consumers in Shenzhen this summer, covering an area of more than 2000 square meters, and the product richness will be very high.
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< p > NO.8 UNIQLO, the world's largest flagship store, is unveiled this autumn in Shanghai's ring Sea Road < /p >
< p > leisure Japan's "a" target= "_blank" href= "http://www.91se91.com/" > dress /a > chain brand "UNIQLO" Japanese fast marketing company will gather many brands under the banner of "UNIQLO", and launch the world's largest new flagship store in Shanghai.
The new flagship store, located at the original two hundred Yongxin site in Shanghai, has a business area of 8000 square meters. It will accommodate four other brands in the first store in mainland China.
The flagship store is expected to open this fall.
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< p > NO.9 fast fashion brand A&F the first store in mainland China settled in Shanghai < /p >
< p > fashion brand has gone all the way to the Chinese market.
Reporters learned that the famous fashion brand Abercrombie&Fitch (A&F) of the United States will open the first store in the mainland in Shanghai early next year, and officially enter the Chinese mainland market.
Last year, A&F opened its first store in China, which is located in central Hongkong, which is also Asia's second store after Tokyo store.
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< p > NO.10Mango issued the "10 year plan" to catch up with ZARA < /p >
< p > Spanish apparel retailer MangoMNGHoldingSLUConsolidatedGroup released the 10 year plan to launch the goal of catching up with the parent company InditexSA (ITX.MC) of Zara.
EnricCasi, managing director of Mango, said in an interview with Reuters that the group plans to catch up with the world's largest apparel retailer by adding four stores a week.
Mango2002 entered China in 2012 and said in 2012 that "Mango plans to open 80 retail chains in China in the coming year."
But at the beginning of this year, it was frequently reported that the shop was withdrawn.
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