China'S Footwear Industry Is In The "Mire" Brand To Break Through The Main Force

< p > in the Li Ning Co annual report, the income in 2012 was 6 billion 739 million yuan, down 24.5% compared to the same period last year, and the net loss was 1 billion 979 million yuan. This is the first time that Lining's performance has been in the mire of loss for eight years.

Coincidentally, other domestic sports brands are not as good as they are. Clearing inventory, changing marketing and changing mode become the "unified action" of every enterprise brand.

When the major brands sought to spend the winter, Huicong a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > net ten best selection staged a brand promotion feast.

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< p > in the global shoe making industry, China's footwear industry is booming.

In a short span of more than 10 years, China has jumped to become the world's largest footwear producer and exporter. This trend has made foreign shoes and clothing manufacturers thumb up.

However, the performance of local sports brands has been "Waterloo" for nearly two years. This kind of tragedy is also a warning to other shoe manufacturers. In 2013, the adjustment of enterprises and industry reshuffle is unquestionable.

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< p > < strong > bid farewell to extensive mode and March to the best selection of "/strong > < /p >.

Why are the local sports brands falling into the mire? Where is the spring of the industry? For this reason, many industry experts, traffic observers and netizens all point out that high inventory is the direct push for the industry to enter the cold winter, and it is also a "mountain" that the domestic sports brand must now turn over to P.

Although China's economic trend is better in 2013, the sports brand will be supported under the macro background. However, the rising cost and the increasingly fierce brand competition will still make domestic sports brand players in a difficult position.

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< p > sports brand enterprises after extensive growth, sports brand should turn more attention to fine operation, including brand promotion, marketing, channels and other aspects of refinement. This year, the top ten selection of shoes industry held by Huicong shoe net is highly concerned by enterprises. Compared with the first two sessions, the top ten award highlights are numerous and exciting. It is a new change from all aspects of awards, expert lineup and well-known mainstream media, so that enterprises can enjoy an unprecedented selection ceremony, help enterprises bid farewell to extensive development mode and create famous brands, so as to gather positive energy for the healthy development of China's footwear industry! < /p >

< p > < strong > brand gathered in Fujian area, flowers everywhere < /strong > /p >

< p > the top ten selection of China footwear industry has been successfully held for the two time, and shoe making equipment suppliers, shoemaking material suppliers, and famous brand enterprises of footwear industry have gathered together to jointly win the award stage.

According to the official data of the top ten organizing committee, the number of the top ten selection companies has been 12578. After 4781 levels of screening, the number of enterprises entering the primary election has been checked by the organizing committee, industry experts and industry media. Among them, there are 4473 enterprises in Fujian, accounting for 2/3 of the total number of entries. It has become a black horse in the top ten awards of 2013, showing the charm of Fujian's footwear industry.

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< p > Fujian footwear industry, as a big province of China's footwear industry, has proved its position to the social market after years of development, and has become a truly shoe industry province.

The brand of sports shoes is the main force of the market, and gradually internationalized. Children's shoes have also become an important force leading the development of the industry; the rising leisure shoes are also occupied by Fujian at least half of the country.

All of this shows the details and strength of Fujian footwear industry.

Conversely, any economic situation and market trend will also bring shock to Fujian's shoe industry.

This means that the footwear industry in Fujian is also at the forefront of the industry and needs to further strengthen its ability to resist risks.

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< p > except Fujian, Guangdong, Zhejiang, Chengdu, Wenzhou and other domestic shoe production base enterprises have taken part in the ten best selection of footwear industry this year, covering the upper reaches of the footwear industry, < a target= "_blank" href= "http://www.91se91.com/" > shoe machine /a, shoe material enterprises and downstream products shoes, the same industry chain will also show the local footwear industry to the people of the whole country.

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< p > it is learnt that the 2012-2013 most influential personalities and enterprises in China's footwear industry, sponsored by HC shoes net, will continue to uphold the principle of fairness, fairness and openness. With the theme of "gathering the brand power and shaping the future of footwear industry", we will advocate the participation of the industry brand enterprises, distribution agents and major department stores. We will hold the most magnificent Oscar ceremony in the domestic shoe industry, and witness the honor of the top ten leaders.

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< p > this year's top ten selection of China footwear industry is currently in the voting for the top 50 promotion, and the brand competition is going on.

It is understood that this year's award ceremony will be unveiled in November 8th in Jinjiang, Fujian, the largest shoe production base in China. At that time, the top ten "bright pearl" of the awards will also unveil the mystery. Whether it is the early intense voting promotion, the glorious honor of the awards ceremony, or the multi frequency brand communication throughout the event, it will be a new breakthrough. The success of the whole event will also provide a source of power for the healthy development of China's footwear industry! < /p >