Small Batch Purchase Area Caters For Fast Fashion Trial Sale

< p > the 2014 spring summer series of the twentieth Hongkong Fashion Festival hosted by the Hongkong Trade Development Council (TDC) was held in Hongkong Convention and Exhibition Centre in from July 8th to 11th.

This exhibition coincides with the 20th anniversary Spring Festival series of Hongkong Fashion Festival, which is affected by the international economic situation. This is not the largest one in the past. Therefore, it is more important to make articles on intensive farming. Many details reflect the commitment of the organizers to serve customers, promote economic and Trade Development, and cope with the economic cold winter with businessmen. For example, the newly established small batch purchase area is set up to reduce procurement risks, with a minimum of 20 orders.

The intellectual property platform provides customers with the need for brand upgrading.

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< p > to match the fashion trend this year, the fashion festival in Hongkong takes the theme of Sweet Fashionland as the theme, and will decorate the venue into a colorful fashion world.

This Hongkong Fashion Festival brings together more than 1260 exhibitors from 20 countries and regions, showing the latest brand design, international fashion, accessories, and all kinds of < a target= "_blank" href= "http://www.91se91.com/" > cloth < /a > accessories.

Despite the impact of the world economic situation, the exhibition area of this exhibition has been reduced, but the number of exhibitors has not decreased, but the number of super booths has decreased significantly.

Statistics show that the exhibition attracted more than 17 thousand buyers from 76 countries and regions, an increase of 3% over last year.

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During the exhibition, the Hongkong Trade Development Council organized 88 buyers from 45 countries and regions to visit and purchase, including nearly 5000 buyers, including famous fashion brands, large chain stores and distributors, such as Australia's House of Quirky, Brazil's Cavalera, mainland China's fans, Japan's AEON, Poland's Top Secret, Russian Ledi Sharm, Singapore's Zalora, South Africa's Ledi, Taiwan's Internet family, United Arab Emirates and Vietnam, etc.

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< p > small batch purchase area caters to fast fashion trial sales < /p >

< p > the Hongkong Fashion Festival has added three exhibition areas, namely men's wear Gallery, packaging and design area and small batch purchase area, to cater to the different needs of the global buyers.

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< p > men's demand for fashion a target= "_blank" href= "http://www.91se91.com/" > dress /a > and accessories is increasing day by day, so this independence has become a special area to show men's fashion clothes.

The packaging and design area has different design options and materials.

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< p > small batch procurement area is the highlight of this Hongkong Fashion Festival. This exhibition area is small, but there are nearly 150 counters and hangers, showing products that can be purchased in small quantities, which are very similar to those of grid shops.

According to Ms. Chen Shuling, the sponsor of the exhibition, the exhibition is mainly based on the local a target= "_blank" href= "http://www.91se91.com/", the designer < /a > and the small scale enterprises in Hongkong.

The volume of the exhibition area is very small, generally 20 pieces can be done. It is specially set up for those customers who have trial marketing needs.

Some fast selling brands and fashion brands can be purchased on a small scale here, and trial marketing is suitable for large single purchase.

At present, the economic situation is not good, buyer buying is very cautious, such small batch purchase can help buyers reduce risk, this is part of the Hongkong TDC exhibition customer service.

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< p > in addition to the newly featured exhibition area, the traditional exhibition area is still the main part of the exhibition, including the collection of advanced fashion and designer selected fashion galleries, the display of excellent fashion brand series of brand corridors, and denim "a target=" _blank "href=" http://www.91se91.com/ "dress" /a "area, fashion jewelry world, scarf Gallery, international fashion designer world, fashion accessories, etc., to facilitate buyers to search for suitable products and suppliers.

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Exhibitors also bring the latest design and special products. For example, there are millions of tiny capsules in the functional silk stockings of Hongkong brand LELA LOVE. When walking, the capsules will be dissolved with friction, releasing skin care essence, moisturizing and moisturizing effects.

In addition, Rick Hung, a Singapore designer, focuses on men's clothing design. The products are available from suit to casual wear and tailored for Asian men.

Russian women's clothing brand FORZA VIVA takes gorgeous retro style, using a large number of flower patterns, colorful.

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< p > the economic situation is grim and the mainland market is concerned. < /p >

Under the influence of the global economic situation and the influence of the traditional holidays in Europe and the United States in July and August, exhibitors generally reflected that the number of buyers in Europe and the United States declined, and procurement was very cautious. < p >

Hongkong exhibitors Star Road Co., Ltd. for the first time to participate in Hongkong Fashion Festival, the company's brand manager Luo Peier said that in the first day of the exhibition has received nearly 50 buyers from mainland China, Singapore, Malaysia and other places, more customers place orders.

She said that the company mainly exported to Europe and the United States market, but in recent years, Europe and the United States economic downturn, the number of orders and the number of local buyers continued to decline. Last year, the company's sales in Europe has dropped 2 to 3 percent.

In recent years, the company began to pform, set up its own brand marzozo two years ago and pferred to the mainland market.

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"P." Roper said: "mainland consumption is strong, customers do not care about the price, great potential for development.

We have met many mainland buyers at this exhibition. They are quite interested in < a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a >, which is helpful for the company to develop and sell in different provinces in the mainland.

She said that the company will continue to participate in the fashion festival in Hongkong next year, and would like to participate in the fashion show and further promote the brand.

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Mr. P, a Hongkong Zhongtian fur fashion company, also showed strong interest in the mainland market. He said that in March next year, Hongkong TDC will organize some Hongkong enterprises to take part in the CHIC Expo in Beijing. Their company has already signed up, hoping to take this opportunity to find a way to enter the Inland market.

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< p > provide a display platform for young designers < /p >

During the P Fashion Festival in Hongkong, a number of fashion shows were held to let new design elites display the extraordinary originality of local design to global buyers.

The Hongkong Fashion Festival has always spared no effort to encourage the cutting-edge designers. In the N101 show of the Hongkong Fashion Festival, not only did 12 fashion designers who have been excavated from the Hongkong young fashion designers' YDC (YDC), but also from the works of students majoring in fashion from Hong Kong Polytech University and Chinese University Hong Kong.

Most of these cutting-edge designers have their own booths in the designer's special area of the exhibition. The dynamic display of the show makes their works more prominent, making it easier for buyers to identify them.

After the show, Hongkong TDC has arranged one to one business matching activities for these young designers to help them expand their network and expand business opportunities.

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< p > Hongkong people are very clear about Hongkong's geographical advantages and disadvantages.

Hongkong, which is short of natural products, can not rely on resources for long term development. However, design and trade can become a sustainable development project for Hongkong. Therefore, Hongkong has encouraged creative industries and trade development.

Yang Qibin, chairman of Hongkong a target= "_blank" href= "http://www.91se91.com/" > Fashion Designer < /a >, said that the Hongkong Fashion Designers Association has only 100 members, and it is one of the standards for the Hongkong Designers Association to be employed for over 5 years.

There are many Hongkong trading companies. Hongkong's professional designers often have experience in serving various kinds of companies. Buyers and brands can find designers with various market service experience in Hongkong. This is one of the comparative advantages of Hongkong designers and mainland designers. Although mainland designers are numerous, most of them only have experience in serving the mainland market.

The government of Hongkong has special support policies for designers. The PMQ and Hongkong government's creative Hongkong opportunities can provide various kinds of help for designers and small creative companies, such as free office buildings, compulsory training, subsidies for overseas exhibition fees and business development. This kind of help is not only for money, but also for development opportunities for them. This is not only for the development of Hongkong.

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< p > forum focus on industry focus on fashion trend < /p >

The forum and lectures at the P Fashion Festival in Hongkong show the common concern of the industry.

In the fashion trend, the organizers invited WGSN, Fashion Snoops and Stylesight from the United Kingdom, and France's Peclers Paris, the famous trend forecast consultant to chair the forum to analyze the latest fashion trends and trends.

In the field of new technology and technology, Dr. Chen Zhiju, a target= "_blank" href= "http://www.91se91.com/" > textile < /a > clothing department, introduced Dr. target= "intelligent i.Dummy" software application system; the Spanish knitwear association representative explained the latest functional fabric application and related technology.

At the same time, the General Assembly invited the representatives of the Clothing Industry Training Council to explain the computer training system for garment production line management. The representative of the Hongkong accreditation agency analyzed how to use the accredited testing and certification service to develop the international market for products.

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< p > service makes the exhibition more intimate. < /p >

< p > at the Hongkong fashion festival exhibition site, we can feel the efforts of the organizers to successfully organize the exhibition.

Volunteers scattered in various fields at the exhibition site, whether exhibitors or buyers, can find volunteers in 10 steps to find answers.

On every floor, volunteers with signs are used as guides. During this period, there are often special buyers guide groups to guide buyers to visit some distinctive booths, and to contact buyers and exhibitors.

The booth of Miss Chen, a exhibitor from Hangzhou, is a stop of the guided tours. They are a foreign trade knitting and dyeing enterprise, with an annual output of about 2 million pieces.

Miss Chen said they did not apply to the sponsor to become a recommended company for the tour guide group.

Affected by the economic situation this year, they have reduced the scheduled 4 booths to 2. Their companies have also participated in the Canton Fair and the exhibitions in Shanghai. But the Hongkong exhibition is the best result, which is one of the reasons why they have insisted on exhibiting for many years.

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< p > besides, the organizers of the exhibition attach great importance to the opinions of exhibitors and buyers. Every exhibitor will have special volunteers to visit the booth and leave their opinions and suggestions.

Volunteers were also given a one to one questionnaire survey.

The newly opened small batch procurement area is based on the willingness of buyers and sellers to investigate the area opened.

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< p > Hongkong TDC has also opened a counter for intellectual property protection to provide advisory and service platforms for enterprises in need.

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