Fashion Store Owner Turned Designer Guan Yinglong To Promote His Own Brand

From P to entrepreneurship, it takes a long time to imitate and learn to become one. "In 3 years, I changed from a clothing store owner to a fashion designer and opened my own garment factory. Now, the garment factory has been in operation for 9 years, and I hope to find a partner to open a shop and promote the clothing brand that I design." < /p >
In 2001, Hangzhou became a gathering place for many entrepreneurs who want to get a bowl of gold in the clothing market. P Guan Yinglong recalls that he had rented a small shop on the women's clothing street in Wulin Road, and opened a booth on the streets of Sijiqing's clothing features. I didn't expect business to flourishing in a few months, almost every day. "In those years, Hangzhou's a href=" http://www.91se91.com/news/index_f.asp "> women's wear < /a > is the absolute seller's market, so long as there is goods, it will be sold out without fear of stock. He said that the original idea was simple, that is, to find a source to sell clothes. However, with frequent visits to the two garment bases in Hangzhou and Guangzhou, he found himself interested in the research of fashion, especially the trend of women's clothing. < /p >
< p > "there are customers who ask me about the way I buy, saying that our clothes are in line with their taste." Guan Yinglong is proud to say that almost every purchase he checks himself, so that his fashion acumen is constantly improving. In this way, there is an idea in the mind of Guan Long's mind. Can he design his own costume? < /p >
More than 3 years ago, Guan Yinglong, who has developed a mature customer source, has made an important decision - P. So soon the first work of Ying lung, a Jiangnan style dress, was born in 2004. At the same time, a small garment factory was also established. "A few years later, the initiative of women's clothing market has been handed over to buyers." Guan Yinglong said he wanted to show his understanding of fashion to consumers, so he began to shift his main energy from management store to design and production. < /p >
< p > "the first one can be said to be robbed." Guan himself was very excited when he mentioned his first work. He said that the first product increased his turnover by 30%. Although the storefront business is good, but in order to concentrate on the design, Guan Ying Long has transferred several stores. < /p >
< p > however, the road of design can not always be smooth sailing. In 2005, Guan Ying Long and a newly co operative entrepreneur were divided on the design concept, and the other side refused to pay the bill. In this case, Guan long lost nearly 400 thousand yuan. < /p >
< p > "design is in fact very risky. Ahead or lagging may not be recognized by merchants, but what is the most popular nowadays and there is no uniform standard." Guan Yinglong said that design is actually a gamble. Although he pays attention to Paris women's wear and Milan men's clothing every year, but because of different aesthetic concepts, the collision between him and his partners has gradually become his biggest bottleneck. < /p >
< p > continue to "gamble" or return to be a store manager? After experiencing the conflict of design concepts, he began to rethink his design orientation. After a period of market research, graceful, simple and fashionable became the main elements of designing clothing for Jiangnan women. And his design also attracted a large number of people, Brand Company, wholesalers, e-commerce clothing companies have been looking for him to design, he also has his own design team. < /p >
< p > seeing her a href= "http://www.91se91.com/news/index_f.asp" > dress > /a > factory matures, Guan Ying has promoted the idea of promoting her brand. In May of this year, Guan Ying Long applied for the website of the two most famous e-commerce platforms in China, and registered the online store. He said that the real business should start from now on, and he will put his own brand on top of the design, and at the same time, he will strongly launch it with the help of the network platform. < /p >
< p >, however, < a href= "http://www.91se91.com/pioneer/" > Guan Ying Long < /a > urgently needs two experienced operators to manage and operate. The other side is the best girl who is engaged in sales work and has experience in e-commerce. Guan Yinglong believes that the top design plus elite marketing will soon realize his dream of starting an undertaking. < /p >