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    UR Releases 2013 Autumn And Winter New Products And Latest Trend Trend Information

    2013/7/21 14:16:00 85

    URBrandUR Brand

    < p > NOVOMANIA 2013 Shanghai international brand < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > exhibition opened in Shanghai World Trade Center Exhibition Hall.

    The exhibition brings together the metropolis fashion brands, and the Fast Fashion brand UR (URBAN REVIVO) unveiled the Shanghai international brand a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" exhibition, announced the latest business strategy and the "partner partnership plan", and released 2013 autumn and winter series new products and the latest trend information in the dynamic and appropriate display and unique structure.

    < /p >


    The exhibition hall of P > UR is the largest exhibition hall at the exhibition site. It shows the fashion revolution in the fashion city with the unique fashion inspiration.

    Through the innovative application of various trends, multimedia electronic products and materials, including the interesting 3D fitting experience, it conveys the brand concept of UR's "playful fashion", and fully demonstrates the precise concept, image and positioning of UR brand.

    UR builds brand image and value system that resonates with local consumers, and provides high quality fashion products that can easily be owned by the masses. It provides the most fashionable elements at the most affordable prices: the latest trend, rare quantity, excellent texture and unique taste.

    At the same time attract like-minded partners to join, and through the UR innovative cooperation mode, win win cooperation effect.

    < /p >


    < p > over the past few years, many foreign Fast Fashion brands have poured into the Chinese market.

    At the same time, Chinese clothing brands are also exploring overseas.

    As the forerunner of Fast Fashion, UR has been committed to building an international leading fast fashion brand since its inception. In the early days of its development, it has been working with France's famous fashion consultant company. All product positioning, fashion trends, commodity planning and so on have been provided by UR brand positioning. Finally, the design and development team of international buyers and more than 300 members has been implemented.

    In terms of product style and brand image, UR is presented by international standards.

    UR based on the rapid turnover of commodities, the retail mode can combine the luxurious and changeable fashion with the public price, provide the high quality fashion products that can be easily owned by the masses, and find out the consumers' needs which are not satisfied in the market.

    < /p >


    < p > Fashion is not related to price, but about attitude and innovation.

    For the Fast Fashion industry, whoever can put the product on the shelf before the competitors is the winner, which is a test of the enterprise's innovation ability.

    UR integrates efficiency trend, product design, production, logistics and other aspects to improve efficiency. It presents 10000 new products every year and has 10 days leading time in industry.

    With the fastest speed to satisfy consumers' desire to find fresh and unusual fashion products, we can truly provide customers with the latest and global quality and fashionable products that can be easily owned.

    < /p >


    < p > clothing industry is a barometer of the economy. According to relevant information, the performance of most traditional clothing brands in China in the first two quarters of 2013 was negative or equal.

    In the depressed environment of China's clothing market, UR has attracted much attention from international business management and product planning, and has quickly gained the recognition and love of consumers.

    Moreover, UR is continuing to expand its own fashion layout.

    Each country has more than 800 square meters of stores, and has always insisted on providing the highest quality store design, logistics, sales training and after-sale services to a store.

    In the absence of advertising investment, we must steadily and steadily focus on long-term accumulation.

    With the brand's good word of mouth and consumer influence, UR in the one or two quarter increased 10% over the past three years, and the overall revenue grew 50% over the same period last year, far exceeding the industry average.

    With the expansion of fashion layout, UR plans to achieve 100 stores in the Chinese market in 3-5 years, with sales exceeding 3 billion.

    It began to enter the Asia Pacific market in 2014, and began to enter Europe and other markets in 2015 to implement the strategy of synchronous development of the global market.

    < /p >

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