Bian Fu Mao's New Shop Hopes To Start Afresh.

The new site is located at Zhongshan middle road and postal circuit intersection.

Fu Jianqiang has never been worried about this for 17 years.

In July 18th, "Bian Fu Mao" was located at No. 338 Zhongshan Middle Road, which is the fifth move of the century old brand in 17 years.

Although the selection of a good day opened, but in Fu Jianqiang's face can not see the joy of the new shop, more helpless and sorrow.

Yesterday morning, when reporters found it difficult to find "Fu Fu Mao" on the road construction in Zhongshan Road, Fu Jian Qiang was standing in the empty shop in a daze.

After several relocation, many old customers could not find "Bian Fu Mao", and now Zhongshan Road closed construction, traffic is not convenient, and the business in the store is in decline. It can be said to be in a semi dormancy state. When will it be possible to recreate its former glory or not?

Fu Jianqiang said with a bitter smile.

A pair of cloth shoes made the gold medal signboard, talking about the glorious past of "Bian Fu Mao", Fu Jianqiang is like a few treasures.

In 1845, in a teahouse at the old five Lane Street of Changqing street in Hangzhou, a small boy named Bian Chunhao set up a shoe stand to make cloth shoes, which is the predecessor of "Bian Fu Mao" in Zhuji.

In those days, cloth shoes were unified.

At that time, shoe shops and shoes stalls in Hangzhou were in row upon row, "Bian Fu Mao" was just born eagles.

Bian Chunhao is honest, hardworking and hardworking. He is good at making shoes.

He used the new cloth to cut and fill the bottom according to the size of the shoes, and put the waxed ramie line into the bottom, then the satin or "straight line" (a cotton cloth name) to make the upper.

This kind of shoes with new Neptune are more natural, wearable and smooth than those worn with old ones.

The shoes here have won the reputation of "vamp is worn out and old shoes are not worn out."

After several generations of craftsmen's improvement and innovation, "Bian Fu Mao" is well known in the north and south of the river. Apart from the main store in Zhongshan Middle Road, the branches are distributed all over the province.

People at that time were proud to wear "edge Fu Mao" cloth shoes and become a symbol of status.

Hangzhou city is circulating such a mantra: "the top of the sky, feet on the side."

It means that the hat should wear "Heaven Zhang" and shoes should wear "Fu Fu Mao".

The hat of "Tian Zhang" has long been the history of the city, but "Bian Fu Mao" has been retained and become the famous "time-honored brand" on the West Lake.

In the past 10 years, four family members were injured, and in 1991, Fu Jianqiang, who had just entered "Fu Fu Mao", was in the prime of life.

Just when he wanted to show his strength, he found that "Bian Fu Mao" was no longer the "Bian Fu Mao" that was dominated by cloth shoes. Leather shoes and plastic shoes had gone into the corner of the city along with the pace of reform.

When Fu Jianqiang came to "Bian Fu Mao", "Bian Fu Mao" just moved from Zhongshan middle road to No. 100 Ping Hai Road, opposite West Lake cinema.

"When we moved there, we felt that the customers were much less."

Fu Jianqiang recalls.

In order not to let the gold signboard smash on his own hand, Fu Jianqiang moved his mind.

In addition to constantly improving the style of cloth shoes, he also took the initiative to contact some old customers, and sent a batch of cloth shoes to them every year, and brought back many customers.

As business began to pick up, in 1994, "Fu Fu Mao" moved again. This old store moved to 209 Qingchun Road, next to Xinhua bookstore.

5 years later, "Bian Fu Mao" appeared again at No. 302 Middle Road, Zhongshan.

Then, in 2001, "Bian Fu Mao" went back to No. 110 Zhongshan middle road again. The reason for the relocation is nothing more than the development of road renovation and other new projects.

In the past ten years, 4 places have been moved away, and no doubt that the "Duo Fu Mao" that has been struggling has been injured.

Although the fifth move of Zhongshan Road has undergone several relocation, Fu Jianqiang still has not lost confidence.

He firmly believes that as long as we go back to the golden section of Zhongshan Road, the business of "Bian Fu Mao" will surely take a turn.

Although today's cloth shoes have been relegated to the second line, but because of its soft, light and dry characteristics, it is still favored by many middle-aged and elderly people, and even young people.

"After moving to No. 110, the business in the store is booming. It can sell nearly 200 pairs of cloth shoes at most a day."

Fu Jianqiang said.

A lot of old Hangzhou talked about "edge Fu Mao", all have a kind of thick cordial feeling, cloth shoes have become their family's essential shoes.

"On the middle of Zhongshan road is an old brand street. There are many old shops near" Fu Fu Mao ", which have a good commercial atmosphere for the development of shoes Chuang, which has rolled wool and sells clothing for the elderly.

Fu Jianqiang said: "to maintain the eternal charm of the old brand, the right soil is indispensable. Without these, the old brand can only leave a bare sign without vitality."

Just as "Bian Fu Mao" gradually gained a foothold in No. 110 middle road of Zhongshan, in May this year, because of the implementation of Zhongshan Road comprehensive protection and organic renewal project, "Fu Fu Mao" was once again moving.

Yesterday morning, reporters at the Zhongshan Road 110 "Bian Fu Mao" original site to see, the original business booming old shop has pulled up the rolling gate, leaving only a door posted on the relocation notice.

More than two months later, in July 18th, when the old shop moved on, it moved to Zhongshan road 338 (behind the Kuiyuan Hall), but Fu Jianqiang was not happy at all.

"Many old customers do not yet know that" Bian Fu Mao "has changed places. The door of the shop is digging another road. The car will not come in. It is not very convenient to walk. Business can be imagined.

Yesterday morning, Fu Jianqiang looked at the cold shop and said helplessly.

Mu Liqiang, the old salesman of Bian Fu Mao, looked at the scene in front of him.

"To move in for a week, at most a day, you can only sell 10 pairs of cloth shoes, only two or three pairs at a very short time, and have worked in the store for more than 20 years, so it is the first time that such a cold business has happened."

Reporters saw that the current "Bian Fu Mao" was surrounded by fruit stalls, electric vehicle shops and hardware stores.

Compared with the surrounding business atmosphere, "Bian Fu Mao" seems a bit abrupt.

"Zhongshan Road wants to build the first street of China's urban life quality. As a merchant, we are very supportive.

In the process of regulation, some businessmen in Zhongshan Road will inevitably get through a period of labor pains, and hope that after the completion of the road, "Bian Fu Mao" will revive.

Fu Jianqiang stroked a pair of round cloth shoes in his hands. His eyes were full of vision for the future.

Before the end of the year, the time honored brand will be re assembled in Zhongshan Road. In the process of road renovation in Zhongshan Road, the business of the time-honored brands along the street will be affected to a certain extent.

But now sacrificing a little benefit is for better development in the future.

Yu Juhu, chief engineer of Hangzhou city based company responsible for road improvement in Zhongshan Road, told reporters.

The southern section of Zhongshan Road is an old street with the most concentrated time in Hangzhou. It contains rich cultural history and accumulated strong traditional culture. It is a long established brand and is a valuable asset for Hangzhou.

In the process of road reconstruction, the government will compensate the old brand of the demolition and give priority to resettlement.

Those who are unable to move back should be placed in lots that are conducive to the operation and maintenance of the old brand.

The development of other projects first arranges the old enterprises to move back to their original sites and restore their original architectural styles.

Yu Juhu said that after the completion of the Zhongshan Road comprehensive insurance project, more than 10 old brands, such as Shao Zhiyan pen, nine Chi Zhai and Bandung ham ham, will remain in Zhongshan Road, but whether or not they will be moved back to their original locations will depend on the organic renewal of roads.

But it is certain that along with the reasonable adjustment of the surrounding business and the improvement of the business atmosphere, the development of the old brand will only become wider and wider. Zhongshan Road will also become the "first street of the old brand in Hangzhou".

Yu Juhu said that in order to reduce the impact of road construction on the surrounding businesses, the construction units have speeded up construction progress, and Zhongshan Road's road improvement will be completed by the end of this year. At that time, more than 10 old brands will be revitalized in Zhongshan Road.

I believe that the business of "Bian Fu Mao" will be more and more prosperous.