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The Difference Between The Quality Brand And The Mass Industry Of The Home Textile Industry Is Obvious.
< p > with the famous saying of British writer Dickens, it is concluded that the economic analysis of the first quarter of 2013, < a href= "http://www.91se91.com/news/index_f.asp" > Home Textile Industry < /a > seems most appropriate: "this is the best and the worst." < /p >
< p > industry is often accompanied by hidden labor pains. After many years of rapid development, the pace of progress of the home textile industry has begun to slow down, and the industry problems brought by the rapid development are gradually emerging. < /p >
< p > < strong > polarization: the cost of growth < /strong > /p >
< p > the latest analysis of the economic operation of the home textile industry shows that in the first quarter of this year, the statistics of 1799 Enterprises above Designated Size reached 55 billion 700 million yuan, an increase of 10.7% over the same period last year. The association's 13 industrial clusters completed 51 billion 400 million yuan in the first quarter, an increase of 14.8% over the same period last year. The 170 enterprises that focused on tracking statistics completed the industrial output value of 17 billion 300 million yuan in the first quarter, an increase of 4.8% over the same period last year. Domestic textile enterprises above Designated Size actually invested 7 billion 700 million yuan in the first quarter, an increase of 17.4% over the same period. This shows that China's home textile industry has maintained a healthy development as a whole. < /p >
Less than P, but hidden under the "rapid growth" gorgeous coat, it is a painful industry which is thought-provoking. The trend of the two level differentiation of enterprises is increasing. < /p >
< p > as early as last year, the polarization speed of home textile enterprises has surpassed the previous years, and the trend of the two level differentiation is more and more obvious. Data show that in 2012 1~11 months, the profits of the 200 home textile enterprises, which accounted for more than 10% of the total, accounted for 47% of the total profit of the enterprises and 22.2% of the total profits of the enterprises. The profit margins between the 6.2% and the 10% enterprises were 34, and the profits increased by 4.2% over the same period last year in the year of the month of 2012. The total profit of 117 enterprises with profit margins greater than zero and below the average value decreased by 9.3% compared with the same period last year. The profit margin of the 107 enterprises with a profit margin of the first half of the year was 3 percentage points lower than that of the first half, with an average profit margin of 2.4%. The average profit margin of 15 enterprises with losses was -1.1%, and their profit decreased by 627% compared with the same period last year. < /p >
< p > however, from the data of the first quarter of this year, this situation has become more serious. According to the data, the profits of 12 enterprises with 170 profit margins exceeding 10% were increased by 6.2%, accounting for 40.8% of the total profit of the enterprises, and the profit margin increased from 13.4% in 2011 to 14% in 2012. The profit margin of enterprises in the first quarter of 2012 accounted for 46.7% of the profits, but the number was as large as 22, that is, the industry profits were gathering to a few enterprises. On the other hand, the average profit margin of the 26 enterprises with losses is -2.9%, the profit is 366.9% lower than the same period last year, and the losses are even more serious. < /p >
< p > from the above data, it is easy to see that behind the increasingly obvious trend of the two level differentiation of enterprises is the fact that the quality enterprises and the mass enterprises have drawn a substantial distance. < /p >
< p > < strong > R & D innovation -- narrowing the differentiation distance < /strong > /p >
< p > the direction of the development of enterprises or the reason why the two level differentiation is becoming more and more obvious. Whether the brand is a high-end line or a low price brand, or is it a big cost to go out of its characteristics or to engage in the production of low price products has always been an important problem for enterprises. < /p >
< p > when some enterprises are aware of the poor economic environment, they immediately tighten up the development of new products, reduce the scale of production, maintain the production of parity products only, while others choose to take risks and invest more in R & D. As a result, polarization began to pull apart. < /p >
< p > in fact, in view of the leading companies with higher profit margins, R & D innovation is a "technical skill". "A href=" http://www.91se91.com/pioneer/ "," Lin Guo Fang "/a, said in an interview:" for home textile industry and even the entire textile industry, technological innovation is not difficult on hardware, but hard is "soft power", and soft power is independent design capability. No independent design, first-class hardware equipment can only produce three streams of goods. Therefore, adhering to independent design is the key to the survival of home textile brands, especially the high-end brands. < /p >
< p > > we can see that < a href= "http://www.91se91.com/news/index_f.asp" > fuanna < /a > has achieved today's results not only because it has adopted the SAP system, intelligent hanging system and flat screen printing technology, but also has the world-class manufacturing capability and technology level, and it has always insisted on the independent design brand road of "art home textiles" for 20 years. < /p >
< p > Lin Guofang said: "in the past 5 years, the company has invested nearly 100 million yuan in the research and development of new products, and has launched a new product every 2.5 days on average. The sales of new products have increased by 10 percentage points over the past two years. Starting from this year, the company will break the industry practice, advance the R & D cycle 3 months ahead of schedule, and launch more new designs that meet the needs of market segmentation sooner or faster than peers. Only in this way can we ensure that products are sold more expensive, faster and better than others in terms of e-commerce channel or entity management channel, so as to maintain the stable profit level and high added value brand value. < /p >
< p > Gao Keping, assistant general manager of mercury home textiles, predicts that the home textile market will enter a period of adjustment in the next 3 to 5 years, and the growth rate will gradually slow down. Faced with these changes, Gao said that the company has made full preparations to enhance cooperation with universities, develop new patented products, advocate technology licensing, and enhance the market competitiveness of products. < /p >
< p > thus, it seems that the emphasis on R & D innovation and the added value of products seems to be the example set by quality enterprises for those home textile enterprises hovering between the two levels. The mass enterprises should also strive to find ways to improve their competitiveness and narrow the gap between them. This is also fulfilled the famous saying: "this is the best and the worst of times." Although these mass enterprises have drawn the distance from the high-quality enterprises with pioneering spirit, they have broader development space and have the opportunity to explore and segment the market. < /p >
< p > in this rally, the distance is drawn. It is the spirit of enterprise's persistent climb up. < /p >
< p > industry is often accompanied by hidden labor pains. After many years of rapid development, the pace of progress of the home textile industry has begun to slow down, and the industry problems brought by the rapid development are gradually emerging. < /p >
< p > < strong > polarization: the cost of growth < /strong > /p >
< p > the latest analysis of the economic operation of the home textile industry shows that in the first quarter of this year, the statistics of 1799 Enterprises above Designated Size reached 55 billion 700 million yuan, an increase of 10.7% over the same period last year. The association's 13 industrial clusters completed 51 billion 400 million yuan in the first quarter, an increase of 14.8% over the same period last year. The 170 enterprises that focused on tracking statistics completed the industrial output value of 17 billion 300 million yuan in the first quarter, an increase of 4.8% over the same period last year. Domestic textile enterprises above Designated Size actually invested 7 billion 700 million yuan in the first quarter, an increase of 17.4% over the same period. This shows that China's home textile industry has maintained a healthy development as a whole. < /p >
Less than P, but hidden under the "rapid growth" gorgeous coat, it is a painful industry which is thought-provoking. The trend of the two level differentiation of enterprises is increasing. < /p >
< p > as early as last year, the polarization speed of home textile enterprises has surpassed the previous years, and the trend of the two level differentiation is more and more obvious. Data show that in 2012 1~11 months, the profits of the 200 home textile enterprises, which accounted for more than 10% of the total, accounted for 47% of the total profit of the enterprises and 22.2% of the total profits of the enterprises. The profit margins between the 6.2% and the 10% enterprises were 34, and the profits increased by 4.2% over the same period last year in the year of the month of 2012. The total profit of 117 enterprises with profit margins greater than zero and below the average value decreased by 9.3% compared with the same period last year. The profit margin of the 107 enterprises with a profit margin of the first half of the year was 3 percentage points lower than that of the first half, with an average profit margin of 2.4%. The average profit margin of 15 enterprises with losses was -1.1%, and their profit decreased by 627% compared with the same period last year. < /p >
< p > however, from the data of the first quarter of this year, this situation has become more serious. According to the data, the profits of 12 enterprises with 170 profit margins exceeding 10% were increased by 6.2%, accounting for 40.8% of the total profit of the enterprises, and the profit margin increased from 13.4% in 2011 to 14% in 2012. The profit margin of enterprises in the first quarter of 2012 accounted for 46.7% of the profits, but the number was as large as 22, that is, the industry profits were gathering to a few enterprises. On the other hand, the average profit margin of the 26 enterprises with losses is -2.9%, the profit is 366.9% lower than the same period last year, and the losses are even more serious. < /p >
< p > from the above data, it is easy to see that behind the increasingly obvious trend of the two level differentiation of enterprises is the fact that the quality enterprises and the mass enterprises have drawn a substantial distance. < /p >
< p > < strong > R & D innovation -- narrowing the differentiation distance < /strong > /p >
< p > the direction of the development of enterprises or the reason why the two level differentiation is becoming more and more obvious. Whether the brand is a high-end line or a low price brand, or is it a big cost to go out of its characteristics or to engage in the production of low price products has always been an important problem for enterprises. < /p >
< p > when some enterprises are aware of the poor economic environment, they immediately tighten up the development of new products, reduce the scale of production, maintain the production of parity products only, while others choose to take risks and invest more in R & D. As a result, polarization began to pull apart. < /p >
< p > in fact, in view of the leading companies with higher profit margins, R & D innovation is a "technical skill". "A href=" http://www.91se91.com/pioneer/ "," Lin Guo Fang "/a, said in an interview:" for home textile industry and even the entire textile industry, technological innovation is not difficult on hardware, but hard is "soft power", and soft power is independent design capability. No independent design, first-class hardware equipment can only produce three streams of goods. Therefore, adhering to independent design is the key to the survival of home textile brands, especially the high-end brands. < /p >
< p > > we can see that < a href= "http://www.91se91.com/news/index_f.asp" > fuanna < /a > has achieved today's results not only because it has adopted the SAP system, intelligent hanging system and flat screen printing technology, but also has the world-class manufacturing capability and technology level, and it has always insisted on the independent design brand road of "art home textiles" for 20 years. < /p >
< p > Lin Guofang said: "in the past 5 years, the company has invested nearly 100 million yuan in the research and development of new products, and has launched a new product every 2.5 days on average. The sales of new products have increased by 10 percentage points over the past two years. Starting from this year, the company will break the industry practice, advance the R & D cycle 3 months ahead of schedule, and launch more new designs that meet the needs of market segmentation sooner or faster than peers. Only in this way can we ensure that products are sold more expensive, faster and better than others in terms of e-commerce channel or entity management channel, so as to maintain the stable profit level and high added value brand value. < /p >
< p > Gao Keping, assistant general manager of mercury home textiles, predicts that the home textile market will enter a period of adjustment in the next 3 to 5 years, and the growth rate will gradually slow down. Faced with these changes, Gao said that the company has made full preparations to enhance cooperation with universities, develop new patented products, advocate technology licensing, and enhance the market competitiveness of products. < /p >
< p > thus, it seems that the emphasis on R & D innovation and the added value of products seems to be the example set by quality enterprises for those home textile enterprises hovering between the two levels. The mass enterprises should also strive to find ways to improve their competitiveness and narrow the gap between them. This is also fulfilled the famous saying: "this is the best and the worst of times." Although these mass enterprises have drawn the distance from the high-quality enterprises with pioneering spirit, they have broader development space and have the opportunity to explore and segment the market. < /p >
< p > in this rally, the distance is drawn. It is the spirit of enterprise's persistent climb up. < /p >
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