Fuanna's Store Expansion Slowed Down

On the one hand, the demand for terminal is weak and the sales of enterprises are not strong enough; on the other hand, it is a new project and capacity expansion that has not yet stopped. Hailed as a haven in the textile industry. Home textile industry In recent years, there have been several investment upsurge. Unfortunately, in the environment of macroeconomic slowdown, the industry is also facing the problem of high inventory.

　　 Capacity expansion too fast

Last November, the inventory problem has not yet been thoroughly exposed, as one of the three giants of the home textile mill is still still running horses. At that time, Luo Lai home textile postponed the construction of the North headquarters base project, and raised the fund for the company's annual output of 2 million 200 thousand household textiles projects, with a total investment of 205 million yuan, mainly producing various kinds of standard packages, quilts, mattresses and pillow cores. The construction period is 2 years.

Roley home textiles is expected that after the normal operation of home textile projects, it is estimated that annual sales revenue will be about 650 million yuan, and the net profit is expected to be 58 million 930 thousand yuan.

But the big investment did not get a high return. After the slowdown last year, its net profit fell 19.36% in the first quarter of this year, and it is expected that there will be greater pressure on performance growth.

Similarly, Fuanna The total investment is 800 million yuan. The home textile project located in Nanchong, Sichuan, has been put into operation recently, and the output per day is expected to reach more than 2000 sets.

In April of this year, China Textile and Textile Co., Ltd. invested 400 million yuan in raising funds, one of which was invested in the acquisition of related assets of Shandong Binzhou Yaguang towel Co., Ltd. (Yaguang company) located in Binzhou Industrial Park, Shandong Province, and the construction of 65 thousand spindle combed compact spinning production line technology transformation project and home textile production line project.

Home textile enterprises have experienced extensive expansion for several years. Since last year, the weakness of terminal consumption and the limited growth of product prices have led to a sharp rise in stocks.

　　 Difficulty relief

"The problem now is that the consumer market is not good, and businesses are used to selling well and do not know how to cope with the current market and consumer changes." State gold securities Zhang Bin told reporters that the production capacity increased, constantly pressing goods to dealers, once the terminal can not rise, high inventory will be formed.

Zhang Bin believes that there will be no turning point for the domestic market in the short term, and there may be hope for a large proportion of export enterprises.

This is the case with Huafang shares. In order to expand the export market, the company has begun to inspect the Australian home textile market.

Zhu Qinghua, an analyst with CIC, told reporters that the high profitability and anti risk ability of the home textile industry attracted a large number of investors. Before the financial crisis, the major textile enterprises have been involved in the field of home textiles. Funds, talents, management, technology and so on have invested more. But with the advent of the financial crisis and the shrinking market demand, the task of going frothing in the home textile industry is extremely arduous.

At present, a large part of the more than 20 thousand enterprises in the home textile industry is involved in low threshold and industrial chain advantages. "But most of the new enterprises are duplicated construction and homogeneous replication."

In the 1~3 month of this year, China's textile industry fixed assets investment projects totaling more than 5 million yuan accumulated a total investment of 137 billion 144 million yuan, an increase of 16.41% over the same period last year, and the growth rate dropped by 0.59 percentage points over the same period last year (17%).

At present, there are only 50 enterprises in more than 20 thousand home textile enterprises whose output value is more than 100 million yuan. There are few enterprises with high added value home textile products, and only three home textile companies are listed.

"The three giants of the home textile industry in the early expansion process have the meaning of" competition ". The production line is speeding up, and now they are faced with multiple problems when they go to inventory and digest their production capacity. The industry downturn and internal management problems break out together. In addition to distribution, widening channels, price promotions and other ways, the enterprises can not find a good way out of difficulties. Zhu Qinghua said.

Anna fuanna Hu Zhen Chao Told reporters that the whole industry situation, this year has not shown signs of better than last year, fuanna shop expansion will continue to slow down.