Original Design Becomes The Key To Winning Local Brands

< p > < /p >.

< p > in recent years, Shenzhen's "a href=" http://www.91se91.com/news/index_f.asp "garment industry < /a" has sprung up a new force. They are all post-80s successors who have an international perspective. From grassroots design to personal operation, they create different styles of designer brand, which has injected fresh vitality into local brand clothing.

Recently, at the Shenzhen Clothing Fair, this group of Shenzhen "two generation" has launched the "Shenzhen original", which has been focused on the international market. It is necessary to upgrade Shenzhen manufacturing into a world-famous Shenzhen design.

This group of "two generation" original design has injected fresh blood into fashion capital, and let the industry see the hope of local brand development.

< /p >

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201307/20/20130720053910_sj.JPG "/" < < > >

< p style= "text-align: center > > a href=" http://www.91se91.com/news/index_f.asp ">" Ma Tian "/a > fashion brand KODICE brand" fashion password "new theme" /p ".

"P" not long ago, "Shanzhai style" has always been prevalent in China's clothing industry, and many small and medium-sized garment enterprises rely on Shanzhai overseas style and even international famous brands.

But in the upgrading and pformation of China's garment industry, these enterprises will surely disappear in the tide.

Zhou Shikang, Dean of Guangdong Fashion Vocational Training Institute of Hongkong Fashion Institute, once said earnestly to the small and medium-sized garment enterprises in the "Guangdong clothing industry core competitiveness special training" Shenzhen lecture hall. "When local brands want to embark on the international journey, they must gradually build their own design ideas and ideas from plagiarism, and add some native cultural elements into them, thus forming their original design instead of imitating the foreign styles blindly."

< /p >

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201307/20/20130720053840_sj.JPG "/" < < > >

< p style= "text-align: center >" Hongkong Fashion Institute Guangdong fashion vocational training college student original design work < /p >

< p > Guangdong Fashion Vocational Training Institute of Hongkong Fashion Institute has been closely linked with the development of regional industrial economy. < a href= "http://www.91se91.com/pioneer/" > Zhou Shikang < /a > in the long term contact with the enterprise, the Dean deeply realized that the lack of original design has become a short board to hinder the further development of local brands.

In recent years, the Hongkong Fashion Institute Guangdong Fashion Vocational Training Institute has focused on stimulating students' creative inspiration, developing students' original design ability in the process of training fashion designers, and adopting the way of competitive practice to enhance students' original spirit by allowing students to participate in various costume design competitions.

< /p >