Clothing "Fast Fashion" Preferred Place In Guangzhou Often "Single".

Recently, the "fast fashion" brand has finally indicated that it will launch a store in Southern China in the second half of 2013.

"Fast fashion" is the first choice for Guangzhou.

Indeed, there are not many famous international fashion brands entering Guangzhou. Some of the fast fashion consumer brands that are popular with young people are not Guangzhou when they choose to enter Southern China.

U.S.A Fashion brand GAP has landed in Shenzhen at the end of last year, and has opened two stores in Shenzhen in the short term. ZARA's sister brand Bershka, as early as 2010, distributed in downtown Shenzhen, 1 years ahead of Guangzhou's good store. ZARA and H&M opened the first store in Southern China in Yitian Holiday Plaza in Shenzhen in 2008, and H&M and ZARA only arrived in Guangzhou in 2012. UNIQLO opened stores in Shenzhen in 2008 and did not arrive in Guangzhou until 2009. The British fashion brand TOPSHOP, the UK's most popular model, first entered Shenzhen's golden light Plaza last year, first testing the Chinese market in the form of "pop-up shop" (preheating store). MUJI (Muji) and Forever21's first store in Southern China also opened in Shenzhen.

Reporters from a deadline to May this year, "fast" Fashion brand From the distribution table of the mainland stores, we can see that the 10 fashion brands including ZARA, H&M, GAP, MUJI, UR, UNIQLO and so on are distributed in the stores of all major cities in the country. Guangzhou has 19 stores of all kinds, and the number of Shenzhen is 29. If you take out a single brand, compare the number of outlets in Guangzhou and Shenzhen, and the number of shops in Guangzhou is also less than that in Shenzhen.

Regarding this, Huang Wenjie, executive director of Guangdong Circulation Industry Association, said that there are about 300 international brands in China, but fewer than 100 have entered Guangzhou.

Guangzhou market, let "fast fashion" love and hate.

International brands are always "late". Is Guangzhou not fashionable enough and the consumption power of target consumers is not strong enough?

According to AI buy reporters understand, international Fashion brand There is a set of strict standards for opening a store, and detailed market surveys will be made before opening a shop, such as the size of the city, location, area and flow of people. According to the analysis of the industry, compared with the Shenzhen hardware has a great advantage, the new high quality shopping malls are more likely to appear than Guangzhou. The new shopping malls in Guangzhou in recent two years are mostly located in Baiyun District and Panyu District, which are far away from the traditional definition of the downtown area, which may become an obstacle to the entry of international brands into Guangzhou.

Huang Wenjie said that in recent years, there have been some changes in the consumer market in Guangzhou. Many people in Guangzhou have different consumption concepts and more than 10 years ago. Especially from the beginning of Tai Koo Hui, a large number of international brands enter Guangzhou, Guangzhou consumers can buy the international brand at the "doorstep"; in addition, the young fashion consumers in Guangzhou are increasing day by day, and the acceptance of international fashion brands positioned at 100~1000 yuan has increased. International brands entering Guangzhou later than Beijing, Shanghai and Shenzhen, but the market demand is more and more vigorous. Therefore, the international fashion brands will not miss the Guangzhou market.

According to the insiders, many international brands are "love and hate" for the Guangzhou market. The love is that the overall retail market in Guangzhou is seductive, the Guangzhou people's pragmatic consumption concept is hated, and Guangzhou is also the distribution center for the specialized wholesale market. Compared with other domestic cities, the Guangzhou Market will be regarded as the "first to conquer" market.

　　 "Fast fashion" prepares to work in Southern China in the second half of the year

Since mid June, UNIQLO, Muji and other fast fashion brands have said that they will speed up the opening of stores in Southern China in the second half of the year, especially in Guangzhou.

　　 Uniqlo Although there are two stores in Guangzhou, there are only 8 stores in Guangzhou. There are obvious differences between the number of 43 shops in Shanghai and 28 stores in Beijing, even Chengdu (9). UNIQLO marketing department revealed that the second half of the year will intensify the deployment of points in the urban area of Guangzhou. Recently, GAP announced plans to open about 35 new stores in Greater China in 2013, one of which will be opened at Wanda Plaza in Panyu by the end of this year.

According to the insiders, Guangzhou will open more new shopping malls in the next few years, coupled with the upgrading of traditional shopping centres and the brand "blood exchange". Consumers in Guangzhou will buy more international brands at their own doors.