Taobao'S "Three Big" Marketing Strategies

< p > Taobao's systematic marketing concept and strategy.

Because GG believes that it is most important to establish a systematic marketing concept and develop a systematic marketing strategy at the beginning of a store.

This is related to the long-term operation and sustainable development of your online store.

Empirical things can be made up later, and the mistakes and inaccuracy of ideas and strategies will make your online shop cast the shadow of death from the very beginning.

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< p >. First, formulate a reasonable marketing strategy < /p >

< p > in the fierce competition day by day, if you want to make your online store stand out and occupy a place in the competition, it is the most basic and crucial part to formulate a reasonable market strategy.

So, how to choose your own market strategy?

A qualified market strategy can be accomplished through the following three steps.

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< p > 1. There are many standards in market segmentation for market segmentation. The most common ones are subdivision of goods sold and subdivision of consumer groups.

The breakdown of products can be seen in the various categories and specific sub categories of Taobao home page.

Such as: Digital class, < a target= '"_blank" "href=" > "" "" "" "clothing" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "a" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" "" ""

In general, a reasonable market segmentation must be divided into packaged goods and consumer groups.

For example, take the shop as an example, the products sold in this shop are gift items, and the fine molecular categories of gifts are: business gifts, craft gifts, personalized custom gifts, special gifts, wedding gifts, etc.

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< p > two, after selecting the target market and subdividing the market, we must choose the target market that we want to attack.

As we all know, now is not the age of planned economy, any industry, competition is very intense (except for Monopolistic Industries). Therefore, if we want to win in the competition, we can not eat the whole market, choose a segmental market as the main target of our own target market, concentrate our efforts on one point, and try hard to fight hard. Is it even more successful? Second steps are not difficult to operate.

They also took my shop as an example. As I mentioned just now, this shop sells gift items, so what is specific to my target market? After the first step of classification, the target market I choose is: personality characteristics, creative gifts (currently mainly personality jigsaw, personality and ceramic toys), while on the consumer group, my target consumers are 18~30 years old college students and white-collar workers.

The choice of the target market seems very simple, but in fact it contains rich marketing thinking.

The target market for cooperation must be established on the basis of analyzing its strengths and weaknesses, the situation of market competition, the whole consumption group of Taobao, and the capacity of the whole market.

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< p > three, market positioning is the last step in formulating your market strategy. After selecting your target market, you must position your store.

For example, my market orientation for my shop is: providing creative gifts with personality and characteristics for 18~30 years old college students and white-collar workers, lighting their personalities with creativity, decorating and enriching their lives with gifts, and meeting their needs for special gifts.

As you can see, this market positioning is a design of your store's mission or function after choosing the target market.

Market positioning is very important. This is a strategic positioning. In the following marketing strategy, product positioning, price positioning, channel positioning and promotion positioning must be echoed.

Friendship hint: I have seen many sellers' shops in Taobao as a department store, and the products sold are not similar to the wind and horse, such as selling a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >, selling adult products and selling digital products.

Although I can't guarantee that they won't succeed in this way, I don't recommend such a shop.

Choose a good market positioning, which is more conducive to establishing your store image, and more conducive to the formation of your own style.

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< p > second measures to formulate corresponding marketing strategy < /p >

It is necessary to conduct thorough and detailed market investigation at the beginning of opening a shop, as well as conducting thorough market research and research, < p >.

This is the basis of your marketing strategy (strictly speaking, the need to conduct market research and research before the formulation of marketing strategy).

As the saying goes, know yourself and know it, you can win every battle! < /p >

< p > 1, and the survey of the market mainly involves the following items: the survey of the products you sell, such as how the industry competes, how big the market capacity is, and so on; < /p >

< p > 2, competitor survey: how many products are sold on Taobao, how many of them are diamond sellers, their strengths and weaknesses, what products they sell well, and what their price is, and so on; < /p >

< p > 3, the survey of your supplier: how many suppliers you can choose, what advantages and disadvantages they have, their credibility and timely delivery, etc. < /p >

< p > 4, a survey of your consumers: can the products I offer attract them, what is their evaluation and acceptance, and so on; < /p >

< p > 5, a survey of the sale of your products: what products and goods can meet the same needs of buyers, whether they will bring me a strong impact, and compare with them, where are the advantages of my products?

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