Fang Jianhua Objected To The Disappearance Of The Brand.

A few days ago, the industry network brand was "surrounded by the traditional brands" and "5-10 years will disappear". Women's wear The founder of Fang Jianhua's counterattack on micro-blog today showed that "Internet brand is not seen for 5-10 years" is actually a fake topic. The online brand represented by Amoy brand has been launched along with the rise of e-commerce in China. It has been an endless wonder to finish the traditional brand for ten years in three years.

Together with the traditional brand, the network self created brand can control the order and inventory very well, and has always been in a healthy cycle. Fang Jianhua thought that the future of Chinese Retailing in a traditional perspective should be careful of the past.

"To this day, I passed by. Network brand It's all spent on endless value and blood and tears. We can spend three years walking through the traditional brand's ten years' journey, not by "guns" but by making them. Fang Jianhua made an example from the history of the development of Yin man. From the beginning of 0 in 2008, he began to make online retail. By 2012, he had made 3 hundred million planning. Now he has accumulated more than one million customers, and sold eleven times over 70 million. In addition, he also showed that Han made clothes, cracks, silk and other self created "Amoy brand" and Yin man have always occupied the top three categories of Taobao women's clothing category. This effect is enough to illustrate the competitive power of network brands.

　　 Fang Jian Hua Although the Internet brand in some areas is not the same as the traditional brand, it does not lose to the traditional brand in terms of customer contact, word of mouth, commodity and brand. "We pay more attention to the relationship between the brand and the customers, and more and more cherish the hard won effect.

We call the customer "pro". At night, more than 1 o'clock will answer the customers' questions online, like a night owl who is the same. They dare not wait for their own duties. "In the Internet, customer reputation is my brand. Every assessment of customers will leave a brand in the history of brand development. So we pay more attention to the details of goods and services, and ask who knows the most about online shopping users. Together, he thought, compared to traditional shopping malls sampling research, the network brand has a perfect customer service database, which has a more scientific and complete data analysis ability of consumer behavior, and can provide goods and services more accurately for customers.

Regarding the campaign against traditional brands, Fang Jianhua said, "in a new shopping mall, e-commerce has created a relatively fair environment. Whether you are a traditional brand or a brand name, the goal is to serve customers, who stand on the same starting line in the economic environment of the Internet competition, and no one should think of cow B".