Two Hundred Wenzhou Children's Shoes Brand "Baotuan" Exhibition

The brand operation center of Wenzhou Hua Ge children's shoes, which was led by the Wenzhou children's shoes Association, began trial operation at the Huanglong commercial city bus station in the urban area. The center concentrates on the sale of children's shoes of more than 200 member enterprises of the Wenzhou children's shoes Association, providing a one-stop service for the global customers to warm up the purchase of children's shoes.

　　 Hua Ge children's shoes The brand operation center is 2 storeys with an area of about 1000 square meters. On the first floor, the children's shoes of more than 100 members of the Wenzhou children's shoes Association are displayed. The two floor is a good example, the 20 famous Wenzhou children's shoes exhibition hall, such as Bibi, forest king and Ben Tsai.

According to Yang Shichen, President of Wenzhou children's shoes Association and general manager of Wenzhou forest king shoes company, there are five hundred or six hundred children's shoes production enterprises in Wenzhou. Last year, the industry's annual output value is about 5 billion yuan, and Wenzhou and Guangzhou and Quanzhou also call the three major domestic children's shoes manufacturing bases.

Although the children's shoes industry in Wenzhou started earlier, the overall situation of children's shoes industry is scattered, chaotic and miscellaneous. "Scattered" refers to scattered sales channels; "chaos" refers to the lack of necessary market norms; "miscellaneous" refers to the lack of a professional, independent retail system. Wenzhou children's shoes cluster needs transformation and upgrading in brand building, R & D, marketing and so on.

"Two hundred Wenzhou Children's shoes The sale of the brand is to make Wenzhou children's shoes better and faster to go out, and provide a one-stop service for the global customers to warm up the purchase of children's shoes. Ye Shaozhong, Secretary General of Wenzhou children's shoes Association, told reporters that at present, about 70% of the domestic children's shoes market is non branded products, the 20% is imported brand children's shoes, and domestic brands are only 10%. cause Domestic brand The main reason for the lack of competitiveness of children's shoes is that the design of domestic children's shoes lacks research aimed at the physiological characteristics of children. The design is out of touch with the market and the market information is not smooth. "Two hundred the sale of children's shoes in Wenzhou is also conducive to improving the R & D design ability of various brands and mastering market information."

He Tianjian, general manager of Wenzhou thousand Princess Shoe industry company, said that the market of children's shoes in the Chinese market has more than 30 billion yuan per year. With the improvement of living standards, parents invest more and more in their children's lives. The market space of children's shoes has a trend of increasing at a high speed. It is seen that this market opportunity, in the good example, Bibi than I, forest king, Ben and other famous brand of children's shoes in Wenzhou bigger and stronger, at the same time, red dragonfly, balaba, Ke tree and other shoes and clothing brand has launched children's shoes products in recent years.