"Super 6+1" Mode Engine Mother And Baby Industry Development

At the just concluded seventeenth Beijing Zheng exhibition, the love parent baby living museum officially announced its new business model and implemented the "super 6+1" mode. In the past 2012 years, the loving mother and infant life hall has been down-to-earth and step-by-step. The pace of development is strong and powerful, which has laid a more solid foundation for the success of 2013.

Beijing is on display. Super 6+1 "Heavy appearance, attracted many industry colleagues to come to attention. The "super 6+1" mode, which is created by the maternal and infant life Museum, is just as its name implies. 6 represents six major items such as swimming, photography, early education, naming, playground, value-added services, etc. 1 represents the "love baby mother B2C store" of "pregnant baby online shopping + store chain +DM directory Direct Investment".

The "super 6+1" mode of loving mother and infant life hall has effectively compensated for the lack of the middle and lower reaches of the mother infant industrial chain at this stage. With six of the area, not only by the mother child chain store layout, but also by the large number of derivative products, we can get huge profits. The industry speculated that China's maternal and infant market has an unparalleled development space in the downstream industry chain, and the "super 6+1" mode is likely to become the main profit model of the maternal and infant industry in the future.

Overview of China at this stage Maternal and infant supplies There are several typical business models of franchised stores. For example, the "e-commerce + directory sales" mode led by the red children, love baby net, "website + directory + chain store" mode of the music you, Li Jia baby. In view of the existing business models, although there are certain problems, they are still working hard to improve them.

Sales of red children are expanding to family platforms. There may be more non maternal and child products implanted in the future. In addition, whether the services of red children can extend to the two or three tier cities or even rural areas is still a problem that has to be faced. Yue you pregnant baby pays more attention to the mother infant industrial chain than the red child, but she also has to face the problem of integrating e-commerce and offline stores. In recent years, the new store has seen the development of the North China market.

As the earliest enterprise involved in the maternal and infant industry, Hua En investment company, which belongs to the maternal and infant life hall, has built a series of exclusive maternal and infant operation system based on many years' experience of maternal and infant market operation. According to the latest statistics, there are more than 800 stores nationwide, which are widely distributed. Compared with many maternal and child industry retail brands, the channel advantages and strategic development of the love mother and infant living hall are better than before, especially in the past two or three years, the pace of expansion to the cities and towns in the two cities has never been relaxed.

The advent of the "super 6+1" mode is widely accepted by the industry that the "6+1" mode can effectively achieve effective communication between mother and infant suppliers and terminal sales market, and provides a good operation for the large number of investors in the maternal and child industry. Chen Jinghong, chairman of the loving family, believes that the rapid layout of the country and the bold innovation of the business model will provide a solid backing for the future development of the first chain of mother and baby.

Industry experts say that the highest level of the competition of service chain enterprises is the competition of business mode. Only the chain service enterprises that have innovated the business mode can they survive in the era of homogenization competition and oversupply. Loving relatives The new mode of "super 6+1" continues to develop the potential of mother and infant products, forging a strong link between the mother and infant industrial chain in the middle and lower reaches. In addition, the upgrading of this business model indicates that the era of multiple maternal and infant is coming. The love mother and infant life hall has set up a good benchmark for maternal and infant industrial operation strength, and successfully boosted the maternal and infant industry to the summit.