E-Commerce To Expand The "Ningguo Characteristics" Virtual Shop Amoy "Real Gold And Silver"

Taobao's "special China Ningguo Pavilion" has officially launched Taobao's home page, becoming the second County in the country after Zhejiang Suichang, and the first County Hall on the Taobao homepage in our province. Since the launch, sales have reached 54 million yuan, traffic has exceeded 1 million 300 thousand and independent visitors have reached 1 million 200 thousand. Ningguo, a small city in mountain city, has played the role of "chao chao Er" in the forefront of e-commerce.

　 E-commerce to enlarge "Ningguo characteristics"

The unique geographical location and superior natural environment make Ningguo sit on a large number of unique mountain products, such as hickory, bamboo, bamboo, tea and other famous mountain products, which makes e-commerce develop in the local area. "Downtown" is located within 300 kilometers from Shanghai, Hefei, Nanjing, Hangzhou and Mount Huangshan. As the integration part of Yangtze River Delta, Wanjiang economic zone and Mount Huangshan tourism area, the economic atmosphere and the advantages of making e-commerce become increasingly prominent. With the rise and development of rural leisure tourism, more and more tourists are interested in the tourism products and agricultural products in the city every year, and more and more products are suitable for online sales. "The hometown of Pecan", "the hometown of Chinese bamboo", "China Bamboo" Many local enterprises are trying to change the traditional marketing mode and actively explore the way of electric business development.

"Since 2009, in a short span of three years, e-commerce in Ningguo has grown out of nothing. At present, it has sales of tens of millions of business enterprises, 5 electricity suppliers, more than 20 electricity suppliers, more than 300 Taobao stores, and sales volume of about 70000000 yuan last year. It is expected that sales will reach 150 million yuan this year." Ningguo City E-Commerce Association official told reporters, in order to further promote the rapid development of e-commerce, in December 25, 2012, led by the city's supply and marketing cooperatives, integrated the agricultural leading enterprises such as Ji, Xiang Wei Yuan, Shuang Feng, Ming Zhen Tang and Huarui, and set up the Ningguo Electronic Commerce Association, so that e-commerce can get a new track of organization, specialization and brand development.

As of now, the association has more than 300 members, more than 100 net goods suppliers, more than 30 tourism enterprises and travel agencies, and nearly 10 logistics, express, banking, telecommunications and other three party service providers. The city has initially formed a new e-business development mode based on policy guidance, association as a link, company as the main body, talents as the support and e-commerce as the basis, and has gone out of the development path of a characteristic electronic commerce.

　 The virtual shop is "real gold and silver".

On the homepage of Taobao, the homepage of the "Ningguo Pavilion", which is antique and yet stylish and fashionable, is very bright. The cartoon characters of twelve pieces of Jinling also make you want to "find out the truth", and all kinds of Ningguo special food pictures are drool.

"In April 12th, the official website of the Taobao home featured in China's Ningguo Pavilion, which was formally launched on April 12th, integrates all the fine agricultural products of Ningguo and its surrounding areas to carry out online sales. Special products such as hickory, bamboo shoots, tea, black pork, pot stewed chicken, baked fish and so on, tickets, hotels and other tourist products of Qinglong Wan, enlongshan Zhuang, Xia Lin and other major attractions are also available." Talking about the current development of e-commerce, Zhu Hui, the director of the electricity supplier Association of the city, is very proud. "At the beginning, we only butted up with leading agricultural enterprises and professional cooperatives. Now we have to go into the fields and fields, directly butt up with the breeding base, and launch different theme activities in time according to the changes in the seasons. We will continuously distribute the characteristic agricultural and sideline products of Ningguo through the Taobao platform to all parts of the country." The customers in Jiangsu, Zhejiang and Anhui provinces have placed their orders online ahead of time, and can receive fresh fruits and vegetables from the logistics chain within second days.

Since April, the "Spring Tea Festival" in May, the organic vegetable festival in May, and the organic fruit festival in six and July have been continuously promoted by the E-Commerce Association of the city. "The selling point of all the local specialties in Ningguo is the ecology, which is the" trump card "of Ning local specialties. The success of the marketing of Ningguo pecan is the best example of successful marketing of "eco big brand": in the Ningguo walnut special activities, about 200000 hickory nuts were sold on that day, and the sales volume was about 8000000 yuan.

"As a result, our agricultural and sideline products have entered the market directly through the traditional way of marketing, or the intermediary purchase. Now we have entered the Ningguo Pavilion and entered the Internet, and the sales channels have widened a lot, because Taobao web pages can reach hundreds of thousands of people per day or millions of dollars, and our development confidence is more sufficient." Peng Shijing, general manager of Beijing World orchard, was delighted.

　 E-commerce leads to entrepreneurial trend

In order to cultivate e-commerce as a priority industry to speed up economic transformation and upgrading, promote entrepreneurship and enhance regional competitiveness, Ningguo has issued some policy opinions on further accelerating the development of service industry. It has developed a modern service industry with its focus on modern logistics and modern financial industry. Every year, it has brought out special funds of not less than 1 million yuan, and has formulated a series of preferential policies in terms of investment subsidies, talent introduction, land prices, tax relief and so on.

Ningguo Electronic Commerce Association is playing the role of public service platform, boosting the vigorous development of e-commerce in the whole city. "The association has a training room for members, consulting services, public studios, and distribution centers. It provides a series of services such as product development, procurement, logistics, warehousing, forwarding, skills training and brand promotion for members." The head of the city electricity supplier Association told reporters that at the beginning of this year, the association registered the brand of "Anhui Xiao Wan", opened a special store and tourist shop in Anhui Province on the Taobao network, and set up a "Anhui Xiao" warehouse special store, providing centralized storage service and agency delivery for its members.

In order to promote national entrepreneurship, the City Electronic Commerce Association will solve the problem of supply for beginners and start-ups. At the same time, it will provide other businesses with abundant sources of supply, and provide green card, credit card, Taobao card business and investment and financing services for college students' venture projects. The head of the city's electricity supplier association also said that in order to ensure the quality of the agricultural products sold, it is actively exploring and innovating the quality control mode of the specialty foods of agricultural products, and strives to build a traceability system for the quality and safety of agricultural products.

Up to now, the Ningguo Electronic Commerce Association has absorbed more than 90 suppliers, 90% of whom are local suppliers in Ningguo, and the number of Internet providers has gradually increased to more than 100. Dai Yi, a local farmer, had a monthly sales of less than 200 thousand yuan before joining Taobao Ningguo Pavilion. After joining it, he opened a "Jia Xu food" shop, and his monthly sales volume reached about 500000 yuan, and his income increased more than doubled.

After the launch of the "characteristic China Ningguo Pavilion", 2000 people were employed in the city through the Taobao platform, with an increase of 30 thousand yuan per capita. "We hope that Ningguo will become the largest trading platform for agricultural products in southeastern Anhui Province, with the total number of Internet traders developing to 5000, achieving sales of 5 to 1 billion, and becoming China's e-commerce eco county (city). Let e-commerce become an important means of increasing income for ordinary people, and rely on e-commerce to activate Ningguo's economy and enhance Ningguo's image. The head of the electricity supplier association is confidently describing the blueprint for development in the next five years.