Enterprises Should Re Understand The "New Generation Consumer Groups"

< p > held on the previous day, the achievements of China's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > distributor's wealth dream summit "have learned that this year's clothing industry is still maintaining a downward trend overall. However, Chongqing garment enterprises have gone against the trend. Taking 1~4 month as an example, the total profit of 67 Enterprises above designated size increased by 9.22% over the same period last year.

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< p > "from the retail sales of clothing commodities of hundreds of major retail enterprises in China, the growth rate of 1~5 month is 4.8 percentage points slower than that of the same period in 2012, and the growth rate of all kinds of clothing retail sales is 1.84 percentage points higher than that of the same period in 2012."

A group of data from Chen Shangfu, Secretary General of Chongqing garment industry association, illustrates the dilemma of the clothing industry this year.

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Data from the National Bureau of Statistics (P) also showed that retail sales of clothing commodities totaled 451 billion 500 million yuan in the 1~5 months of this year, an increase of 11.1% over the same period last year, down 4.83 percentage points from the same period last year.

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< p > however, from the perspective of Chongqing, although the growth rate has slowed down, it is still optimistic.

Chen Shangfu introduced the example of 1~4 month this year. 67 Enterprises above Designated Size in garment industry of our city realized 2 billion 409 million yuan of industrial output value, an increase of 10.75% over the same period last year, operating income of 2 billion 202 million yuan, an increase of 17.82% over the same period last year, but the output of clothing was still slightly lower than that of the same period last year.

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< p > "sales of clothing are declining, but sales profits are increasing."

It is worth mentioning that the profits of the 67 enterprises increased by 9.22% over the same period last year, which is better than the same period last year.

Chen Shangfu pointed out that this is mainly because the added value of clothing brands is increasing.

"This also strengthened the clothing enterprises in the future must take the road of brand."

Chen Shangfu explained that the overall brand of Chongqing's clothing enterprises is still weak. At present, there are only two well-known trademarks in the country. In the future, the brand will be strengthened. 1~2 is expected to be born this year.

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Jin Hongyuan, executive director of the Central Academy of international general business school, also pointed out that the extensive and wholesale sales mode of clothing is no longer suitable for the current consumption environment. At present, the domestic garment industry has officially moved towards the retail era. Today, when the retail industry is king, enterprises should re understand the "new generation consumer groups", and break through by breaking down the style, carefully seeking the market, refining the marketing and changing the operation mode, so as to comprehensively build the brand power. P

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