The Fashion Trend Of Fabrics: The Real Core Competitiveness Of Garment Enterprises

< p > walk into the East Mongolia group of Yongjia County UU Niu town. The new business building with research and development and trade is being renovated.

In recent years, East Mongolia has invested tens of millions of yuan in pformation and upgrading to build a design oriented OEM enterprise. This design includes starting from the source and accessories of < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >.

Chi Huijie, chairman of the company, said that the style of clothing is easy to imitate, but because of its long cycle, difficulty and high investment, it is very difficult to imitate itself. This will make the independent research and development enterprises more competitive.

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< p > "if the clothing brand is compared to a movie in the terminal store, then the fabric is the producer, the dress is the director," a target= "_blank" href= "http://www.91se91.com/", the designer "/a" is the actor.

Chi Huijie used this analogy to position his company.

Therefore, apart from brand planning (information collection, style positioning, etc.), brand design and product category designers, the Development Department of accessories and accessories has become the top priority in the design department of the company.

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< p > last year, Lu Fang fabric technology Co., Ltd., a subsidiary of Dong Meng group, was established to cooperate with the company in developing and producing fabrics.

Prior to that, Dong Meng has been working with Italy's well-known a target= "_blank" href= "http://www.91se91.com/" > textile /a /a fabric information company, Korea, Japan and other large textile enterprises, to cooperate in the latest information collection, joint development of fabrics, etc., at the same time, invested tens of millions of yuan to build ERP system and strong fabric database system, so as to develop products and services suitable for the market.

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< p > however, the head of the relevant department of the company found that developing new fabrics is much more difficult and more troublesome than imagined.

Not to mention that a fabric may be developed for 35 years, and only the newly developed fabrics need to be implemented in production.

"A new fabric should be made into garments and approved by the market. In addition to the design of the garment designer, it is also possible to pform or even update the production equipment and process."

East Mongolia production technology center responsible person introduced that every year should carry on the research and development of production machinery and equipment, and the production department and the design, marketing department communication is also very frequent, the department heads often for a new product can meet the requirements of mass production, some quarrels are inevitable.

It is reported that the establishment of Wenzhou Eaget sewing equipment Technology Co., Ltd., a subsidiary of Dong Meng banner, is to better cooperate with the new equipment R & D and update services.

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"P" not long ago, Jiang Hengjie, executive vice president of the China clothing association and director of the men's wear Specialized Committee, visited the East Mongolia to admire the independent innovation of Wenzhou men's clothing enterprises.

Jiang Hengjie said, as we all know, for the clothing industry, clothing design starts with the selection of good fabrics, and the fabric determines tailoring, sewing and modeling.

The fashion trend of fabrics determines the popularity of clothing, which is also the real core competitiveness of clothing enterprises.

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