In The First Half Of 2013, The Home Textile Industry Quantified A New Business Pformation.

"P" McKinsey said: "data has penetrated into every industry and business function area, and has become an important factor of production.

The excavation and application of massive data foreshadowed a new wave of productivity growth and the arrival of a wave of consumer surpluses.

Data is rapidly expanding and growing, which determines the future development of enterprises.

Looking back on the first half of 2013, inventory related data of home textile industry to quantify a new business pformation.

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The growth rate of enterprises < p > strong > 10% is less than /strong > /p >

< p > according to statistics, in the first half of 2013, the overall development of home textile enterprises increased by about 10%, although it was slightly lower than that of 14% last year, but in the overall economic situation in 2013, the home textile industry handed in a basically satisfactory answer.

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< p > in the interview with reporters, many enterprises reflected that the situation in the second half of 2013 will not be as good as the first half of the year, and the first half is not as good as in previous years.

In a shaking head sigh, it is easy to see that the rapid development of the home textile industry began to slow down, the market is gradually weakening.

On the one hand, the market cognition of entrepreneurs originates from the influence of the overall economic environment, and on the other hand, it comes from the gap between the market and its expected value.

However, journalists in Xu Cun, Nantong and other home textile raw materials industry cluster learned that the current cluster orders are nearly saturated, the demand for enterprises in the second half is still considerable.

China's household a target= "_blank" href= "http://www.91se91.com/" > textile < /a > Industry Association President Yang Zhaohua concluded: "looking back in the first half of the year, looking forward to the second half of the year, the development of the whole home textile market should be cautiously optimistic."

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The daily consumption of the bed products < p > < strong > 62% > < /strong > /p >

< p > in the first half of 2013, China Household Textile Industry Association visited the whole country and conducted extensive market research in six cities.

The survey covers a number of subdivision categories such as latex mattresses, bamboo fiber towels, Tencel bed products, feather quilts, and summer coolness. Detailed knowledge of consumption habits provides better data for home textile enterprises to understand consumer needs and understand consumer changes.

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< p > survey results show that the proportion of Chinese consumers purchasing bed products for daily consumption is 62%.

It can be seen that how to better start from the needs of consumers is a test before every home textile enterprise.

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< p > < strong > 15 million relief money > /strong > /p >

< p > April 20th, a magnitude 7 earthquake occurred in Ya'an, Sichuan.

The earthquake caused local people to be short of quilts, clothes and other materials.

Many home textile enterprises have responded quickly. According to incomplete statistics, home textile enterprises have contributed about 15 million yuan in relief funds and materials.

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< p > the dream orchid home textiles donated 5 million 182 thousand yuan to the Ya'an earthquake stricken area in Jiangsu province through the Changshou City Charity Federation of Sichuan Province, and made 20 thousand quilts, and sent them to the people in the disaster area for the first time.

Roley home textiles, Meng Jie home textiles each raised more than 1 million yuan worth of quilts and other relief supplies, mercury home textile special deployment of 450 thousand yuan summer and winter warm special thick, emergency deployment to the earthquake stricken area.

The three major brands of Yi Lian Jia Mei are 3 million 460 thousand yuan in donated materials to Ya'an earthquake stricken area.

At the same time, many home textile enterprises such as Enda also donated important quilts and other important relief materials to the disaster area.

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The quality problem of silk < p > strong > 47.5% is < /strong > < /p >.

< p > May 19th, the Beijing Consumers Association announced the results of the 40 samples of silk being sampled, and 47.5% of the silk was found to be shoddy and filled.

The test results showed that the quality indexes of the 19 samples did not meet the requirements of the national standard.

The reasons for the failure are unqualified labels, poor filling of fabrics, and not up to the nominal weight of filling materials.

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< p > May 30th, the reporter interviewed the China Textile Association in an exclusive interview. The Chinese Textile Association answered and put forward specific measures for organizing the production according to the standards.

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