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    C2B Platform To Build A Win-Win Mode

    2013/7/21 21:22:00 17

    C2BPlatformBrand

    With the rapid development of the Internet, traditional enterprises are moving from the industrial age to the information age. How to make use of the Internet for transformation and upgrading has become the inevitable trend of development. In order to better promote the transformation of traditional enterprises, the world's first C2B innovative operation platform, jointly established by China cloud factory and Guangzhou south of the Five Ridges e-commerce Industrial Park, has successfully set sail, which will bring a revolutionary change to traditional industries.


      Traditional enterprises urgently need layout C2B


    What is C2B? It refers to Consumer (consumer) to Business (business). With the "B2C" competition in the field of production and marketing entering the white hot stage, this brand new "C2B" mode of "selling production" and "eliminating production" has attracted more and more attention. With the rapid development of mobile Internet, the voice of consumers will become stronger and stronger. The first driving force of future value chain will come from consumers.


    At present, China's labor costs continue to rise, overseas market is weak, technological development bottlenecks and other issues, are quietly oppressing the original profit margins of Chinese enterprises. The transformation and upgrading of traditional enterprises is not only a forward-looking national strategy, but also a realistic challenge for the survival and survival of enterprises. The innovative C2B mode of "China cloud factory" will bring great impetus to the transformation and upgrading of traditional enterprises.


    "With the advent of the Internet age, the B2C mode with manufacturer centered in the industrial age is gradually being replaced by the consumer centered C2B mode in the information age." He Chibin, founder of China cloud factory, told reporters that the C2B mode can effectively meet the personalized needs of consumers, enable consumers to participate in design and production happily, and improve the efficiency of supply chain and reduce product inventory, which represents the future direction of the market in the information age.


      The C2B platform is on the way.


    After several years of exploration and practice, "China cloud factory" has systematically established a C2B innovation ecosystem, which has satisfied the development of electricity consumption from consumer circulation to personalized manufacturing and production. This ecosystem includes: C2B personalized community, design alliance, quick anti production alliance, social platform and commodity trading system.


    The most popular and important thing in Taobao sales. Clothes & Accessories For example, through the joint efforts with related associations, China cloud factory has formed a large cloud design team. According to the introduction, China cloud factory is in the process of cooperation with Tmall and so on. Designer According to the needs of businesses, combined with their own expertise, they can select the competent design tasks, upload the design drawings or videos that can satisfy the merchants, and then cloud platform will quickly make the scheme chosen by the merchants to become the real sample, the data package used by the electricity supplier, and the T TV frequency to be used by the brand merchants on the open line. The consumers of the personalized community and social platform can cooperate with the merchant C2B. The order of the merchant will be handed over to many factories and enterprises with different characteristics on the cloud production platform, and the production of C2B can be completed through the bidding and production orders.


    "China cloud factory" has realized the large-scale interaction and cooperation between the designer alliance and the rapid reaction production alliance. Through the "four in one" resources of the south of the Five Ridges electric industry park's stream of people, logistics, information flow and capital flow, we have jointly created the designer's self innovation platform, the production enterprise alliance platform, the new product procurement center, the personalized creation supplier platform and the e-commerce brand business's ordering platform, which can meet the needs of the innovation C2B.


      Building a win-win model


    The C2B innovation operation platform of China cloud factory is a mutually beneficial and win-win mode. He Chibin said, "China cloud factory" using cloud technology, professional construction to complete one of the core of innovation C2B, China's most lack of "product innovation and industrial chain collaboration capabilities", and through the integration of the industrial chain, production enterprises, designers and e-commerce brand businesses can achieve cooperation and win-win in the C2B innovation ecosystem, that is, pure processing enterprises can get profits through bidding.


    How can C2B achieve mutual benefit and win-win? It is understood that designers, regardless of part-time jobs, can meet the design needs of brand merchants, and design fees and sales divisions. Enterprises with both design and production capacity can share the dual benefits of design and production by providing new goods or providing new creations. As a supplier of surface materials, the supplier can get the trade profit through the tender production, and win the designer's fixed recommendation according to the star rating. In addition, through the C2B innovation ecosystem, businesses can get the required exclusive designs and new products with high quality and cost per production according to their requirements.


      China cloud factory will be available in the future


    In recent years, the related industries only promote C2B in mode, and can not operate the personalized innovation industry. It can only belong to the C2B of small scale innovation, and still has a long distance from the C2B innovation operation of the whole nation. Relying solely on the strength of a single enterprise or the power of a single innovation, it is impossible to achieve personalized manufacturing in a real sense. In addition to meeting the delivery speed of personalized demand of hundreds of millions of users, personalized products are innovating and how to fulfill the huge demand design. The implementation of super massive innovation is very difficult, including the United States is not able to achieve such a level.


    He Chibin said that the C2B innovation operation platform is promising and even disruptive in the future. The truly innovative C2B operation platform will become one of the best entry points for industrial transformation and upgrading in the next few years.

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