Underwear Enterprise Integration Online And Offline Is The Trend Of The Times.

< p > the underwear industry, known as China's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > the last gold market, has developed from the initial OEM processing to the new stage of its own brand innovation and development.

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< p > according to the latest data, the underwear industry is developing rapidly at the rate of 20% to 30% every year, and the market scale has reached hundreds of billions of yuan annually.

How to make underwear the most dynamic industry in the clothing sector, while maintaining a strong growth rate, and achieving sustainable development, and developing the blue ocean in the Red Sea has become a key issue in the development of the underwear industry.

Next, where is the wrestling point of underwear enterprises? < /p >

< p > 2013, in the < a href= "http://www.91se91.com" > underwear industry < /a >, the pressure on the production enterprises with high inventory pressure and the high pressure of sales growth has become the trend of the traditional channels. However, how to make good use of online resources to solve the offline problems and realize the information sharing between online sales and offline inventory is an important topic for underwear production and marketing enterprises in 2013.

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< p > from a long-term perspective, China's underwear market capacity is gradually expanding, and market competition will also become fiercer.

At present, the gross profit of the entire garment industry is generally declining. The profit margins of the underwear industry are declining. The share of low-end underwear products will be more and more crowded, and the demand for high-end underwear will be higher and higher.

It is still the development direction of underwear enterprises to do a good job of market segmentation and enhance product image.

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< p > < strong > new materials and new technologies emerge in endlessly, < /strong > /p >

< p > at present, there are many brands of brassiere and uneven quality in the market.

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< p > > from the design point of view, the big brands < a href= "http://www.91se91.com/news/" > bra enterprise < /a > will take into account the popular elements and trends of the world. Design, research and development and material selection will keep pace with the trend of fashion. Materials will be used healthily, environmentally friendly and harmless to the body. Suppliers of materials are certified by ISO enterprises to ensure the wearer's comfort.

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< p > some brands, such as adoration, have been keeping the leading position in the development and application of new materials.

There are two main aspects: first, maintaining close cooperation with the most advanced Yarn Companies in the world; and two, carrying out deep cooperation with top domestic and international fabric suppliers.

For example, admirers and collaborators jointly develop exclusive yarn or fabric for their exclusive use, and have a number of their own intellectual property rights.

Some branded bras use new materials and technologies, claiming that their products have new functions such as whitening, radiation protection, health care and so on.

Are these new materials and these derived functions really so magical? < /p >

Kong Liping, director and senior engineer of the quality supervision and inspection center, "P < > a href=" http://www.91se91.com/news/ "> fiber < /a > Quality Control Inspection Center mentioned that the concept and technology of similar fiber like soybean fiber appeared in the past few years.

However, at present, there is no specific standard for the skin care efficacy of this kind of skin care underwear. There are no staff or agencies to track the effect of consumers.

It can be said that its skin care effect is not available at present.

Tao Hui, a target= "_blank" href= "http://www.91se91.com/" > textile < /a > vice president of the College of fashion, has also indicated that due to the fact that many functions or fabrics belong to new products or new technologies, there is no way to evaluate the current testing standards for the time being, because of the great functions of Wuhan.

However, enterprises should take a positive view of the behavior of developing new products.

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< p > in addition to the application of new materials and technologies, there is a trend of development in women's bra as well as fashion.

The development trend of bra in 2013 is that the adjusted bra products are still selling well, and the market is looking forward to more fashionable adjustment bra products. At the same time, both comfort and functionality are taken into account. Two, the concept of underwear wear continues to deepen, for example, the shoulder strap and other places pay more attention to the exposed design.

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< p > < strong > online and offline integration is the trend of the times < /strong > /p >

< p > "competition in the electricity market is really fierce."

When the reporter put forward an interview, the manager of a lingerie brand sighed repeatedly.

Over the past two years, online sales and fast fashion are undoubtedly the hot pursuit of underwear enterprises. Among them, online sales have become an irresistible trend. For the traditional sales channels and brand manufacturers that are impacted, better integration with online sales is obviously easier than the introduction of new marketing models.

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< p > in the recent exhibition interviews, reporters from the majority of underwear business executives in the speech that: not enter the e-commerce business will lose the future, do not consider e-commerce enterprises will have no future, only to enter the electricity supplier can become the overlord of channel expansion.

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Not long ago, P, known as "a href=" http://www.91se91.com/news/ "underwear brand" /a "Lomu" as the online underwear brand development online, launched online marketing, settled in Jingdong, Taobao, vip.com and other major e-commerce platforms.

At the same time, LAN will open 30 new lines offline and enter the Japanese and Vietnamese markets.

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"In 2013, LAN Mu will realize the whole network marketing, breaking the past Tmall mall and the official website as the main online sales channel," said P CEO.

Dong Lu introduced that he will strictly control costs in goods, advertising, logistics, office and so on, and in 2013, when he controlled advertising expenses, he launched a new membership system and launched a Miu coin.

Miao coins are equivalent to the renminbi in the official website of the electronic integral currency, so long as the shopping is full, the amount will be sent to the corresponding Miu coin.

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< p > more and more underwear enterprises also regard online sales as a way to increase revenue and reduce expenditure and expand marketing channels. In their view, whether they are knitted, underwear or other industries, they will encounter problems of homogenization, low gross margin and high inventory.

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< p > strong > sells not the pattern, but health < /strong > /p >

< p > in recent years, the problem of formaldehyde exceeding standard and pH value exceeds the standard frequently appeared in famous brand underwear.

The "GBl8401-2003 implementation standard" promulgated by the state has made detailed provisions on various safety indicators of textiles, and classified the safety level of textiles to skin contact into three categories: A, B and C.

That is, the infant textile products are the highest safety standards; the textile products directly contacting the skin and the textile products which do not directly contact the skin, among them, formaldehyde content is one, class B is 3 times the class a standard, and C class is 15 times of class a standard.

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< p > consumers are concerned about the excessive content of melamine in milk, excessive formaldehyde content in indoor decoration, and excessive vehicle exhaust. However, few people would think that there are harmful substances remaining in clothes that are closely related to us everyday.

Wearing unhealthy underwear is like a "poisonous bank" full of harmful substances, which can cause insomnia, dizziness, headache and other symptoms.

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< p > Li Department of Dermatology, a department of dermatology in a third grade hospital in Wuhan, said: "in many years of clinical work, many skin diseases have been exposed to allergies caused by wearing unhealthy underwear, and the problem of formaldehyde caused by wearing healthy underwear is more serious. The clinical manifestations are mostly skin allergies, itching and edema."

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< p > recently, at a seminar on underwear, Wang Zhi, director of the expert technical committee of the China knitwear industry association, revealed that the failure of big underwear was not unusual because of the shortage of Jerry building and frequent washing.

"Formaldehyde, pH value and color fastness are all old problems for underwear."

Wang Zhi told reporters, "in fact, formaldehyde and other problems, as long as the number of water washing enough, can be completely solved, the loopholes now is that the enterprise is not completely in accordance with the procedures."

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< p > clothing a very important function is comfort. Consumers need functional a target= "_blank" href= "http://www.91se91.com/" > dress "/a" which is comfortable and can meet their various needs.

From the perspective of clothing hygiene, the force on the skin of the unit area is called clothing pressure. From the perspective of human protection, sports efficiency and aesthetic point of view, a certain degree of clothing oppression is beneficial, but excessive oppression can cause human bone deformation, visceral displacement and respiratory restriction.

Just as the cosmetics industry or the household appliance industry used to be popular with the concept marketing, the underwear market has begun to take the concept of speculation, for example, the card and card, but the concept aliasing of the noodles made by the manufacturer.

Therefore, underwear enterprises are not selling tricks, but being healthy.

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