Famous Garment Companies Share The Experience Of Going Out

< p > recently, in the industry communication session of the strategic exchange conference, Chen Jiangang, vice president of the red bean group, introduced the different international paths and practical experience of "going out".

The red bean group set up an international park.

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Under the guidance of the "going global" strategy, the red bean group opened a 11.13 square kilometers economic Park in the West Port of Kampuchea Special Administrative Region (P). On the one hand, it set up an export production base for the whole group, and at the same time created a seamless platform for China's SMEs to "go out".

In the future, there will be 300 enterprises entering the park to solve 8-10 000 employees in Kampuchea.

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< p > there are several advantages in investing in Kampuchea.

First, stable and reliable Sino Cambodian relations.

Second, foreign exchange freedom. Kampuchea has no foreign exchange control.

Third, Kampuchea is relatively close to China and the trade environment is very loose.

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< p > secondly, we must build a good western port: first, we must operate legally and abide by national and local laws and regulations.

Second, the park should also establish a risk prevention mechanism.

Third, establish a sense of quality service.

Fourth, in the process of building the entire park, we should take the initiative to fulfill our social responsibilities and actively integrate into the local cultural circle to realize the sustainable development of the park.

Fifth, actively reserve talents.

Sixth, bilateral government is a powerful guarantee to promote the success of the whole park.

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< p > < strong > Bosideng implement international development strategy < /strong > < /p >

< p > "going out" must have a solid foundation and steady rear area, and the pace of development must be steady and solid.

In 2012, Bosideng achieved a sales income of 22 billion 800 million yuan and a tax of 1 billion 360 million yuan.

Bosideng, while constantly consolidating the domestic market, has cast its sights on a broader and fiercely international market.

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< p > "going out" must be good at learning and learning from others' advanced experience, and adapt to the "going out" market environment as soon as possible.

In the process of "Nike, Adidas" and other world famous brand subcontracting, the company learned their successful experience in design, production and marketing, adjusted their business models, continuously improved production management and production processes, and accumulated experience for their "going out" experience.

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< p > "going out" must have its own brand.

In 1992, when Bosideng trademark was registered in China, it also registered in the United States, Canada, Switzerland and other countries and regions.

In March 2007, she was invited to perform in the a href= "http://www.91se91.com/news/" Fashion Week < /a >, showing her brand.

In the past two years, branches have been established in the United States, Canada and the United Kingdom.

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< p > go out "must be good at borrowing" outside brain ".

Bosideng has established long-term cooperative relationship with overseas famous institutions, and has significantly improved product style positioning and style design.

We also invite internationally known "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "to do research guidance to enterprises to help enterprises enhance their international perspective.

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< p > Bosideng's next goal is to launch website sales and merchandise sales to other European countries.

At the same time, we will discuss with Germany's European Group and use their huge resources to promote Bosideng's own brand.

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< p > < strong > /strong solves the problem of raw materials < /strong > < > >

Less than P, the company has total assets of 13 billion yuan, and has been focusing on the "a target=" _blank "href=" http://www.91se91.com/ "textile" /a "industry. The main industries are a href=" http://www.91se91.com "> fiber > /a > weaving," less than "," printing and dyeing ".

Over the past five years, the scale of the group has expanded rapidly, and the contradiction between supply of raw materials has become a primary problem.

The purpose of "going out" is very clear. It is to seek resources acquisitions, further improve the industrial chain, reduce operational risks, reduce production costs, improve their initiative and competitiveness.

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< p > for overseas mergers and acquisitions, we have the following experience: first, the acquisition of overseas high-quality resource enterprises is an effective way to realize the pformation and upgrading of the industrial chain, and can also share management experience, expand broader development areas, and cultivate internationalized talents.

Two, "going out" requires a clear purpose and needs to be carefully pursued by entities.

Three, we should fully assess the risks of overseas investment, and we should have a comprehensive understanding of the laws, regulations, economy, culture and market conditions of investment countries.

The four is the strong support of government departments at all levels, which is an important factor for the success of overseas investment and acquisition.

The five is equal emphasis on challenge and opportunity. The manufacturing industry, industry and domestic production cost of developed countries are relatively high. They need to learn various ways and means to enhance their international competitiveness at the operational level.

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