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    Home Textile Export "Mid-Term Exam" Is Not Satisfactory, Small Business Trapped

    2013/7/21 21:15:00 22

    Home TextilesHome Textile BrandBrand

    During the summer heat in Weihai, many home textile export enterprises in P were chill.

    The statistics of the operation of Weihai textile industry by the credit commission showed that, before May, the European debt crisis continued to impact, the international market demand dropped sharply, and the labor cost increased significantly. < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > the industry was shrinking; however, the export volume of domestic textile and carpet industry was less than that of previous years, due to the decrease in exports and the decline of the domestic catering service industry.

    Due to the small scale of production and low capacity, the local orders and output of small home textile export enterprises have dropped significantly, some of which have dropped to 50%, and some have even stopped production.

    Small businesses are in trouble.

    < /p >


    < p > < strong > half year, the results of home textile export were poor < /strong > < /p >.


    < p > < strong > orders are greatly reduced. The chill of summer is below /strong > /p >


    < p > "less than half the order."

    In the first half of the year, Weihai Mingquan Garments Co., Ltd. received only 8 orders, compared with at least 20 in the same period last year.

    < /p >


    < p > Qu Xufeng, manager of the company, said that because the company was mainly engaged in the export of home textiles to Japan, the export volume dropped sharply due to the depreciation of Japanese yen this year. "In the first 5 months of 2012, the export volume of the company was US $626 thousand, but in the first 5 months of 2013, the export volume dropped to 300 thousand US dollars."

    < /p >


    < p > when it comes to business difficulties, the manager of Weihai Huacheng trading company, which is also engaged in the export of Japanese home textiles, is deeply impressed by the manager.

    "June is usually a node. If there is no improvement this month, there will be no way to turn over the whole year."

    What worries him is that in the first half of this year, the number of company orders fell by nearly 20% compared with the same period last year.

    < /p >


    < p > < strong > regional competition is stronger, city enterprises shuffle < /strong > /p >


    < p > the Weihai Yi Heng Trading Company, which matches the export trade of Korea and the United States, is still not satisfactory. "It has dropped about 3 percent. Now the international environment is not good, but the general trend is good, so I will continue to see it."

    Company manager Xiao introduced.

    < /p >


    < p > the international environment is not good, so that the domestic textile export enterprises are injured, and the fierce competition in the internal environment is causing a melee in the home textile foreign trade enterprises.

    < /p >


    < p > "the entry threshold of the foreign trade industry is very low. As long as there is a slight accumulation of customer resources, many people go to sea and do it themselves."

    Xiao Heng of Yi Heng Trading Company revealed that the small and scattered market not only dispersed the original customers but also led to disorderly competition.

    In addition, some large scale home textile enterprises follow the principle of "big fish eat small fish" and lower prices in the industry, and a number of small businesses are faced with shuffling.

    Qu Xufeng believes that regional competition is also more intense than the competition brought by the disorderly development of small businesses.

    "This year, foreign customers pfer orders a lot."

    He heard the most of this year's gathering with his peers, which is that the key customers who have been holding up for more than a decade have shifted again.

    For the reasons for the pfer, he felt that the south a target= "_blank" href= "http://www.91se91.com/" > textile "/a" industry more developed and meticulous work procedures won the market.

    "Now our profits are almost at the lowest level, and there is almost no room for further compression.

    The starting price is the same. Customers naturally choose more mature and larger scale enterprises.

    < /p >


    < p > < strong > labor shortage and cost increase. Internal pressure is not small > /strong > /p >


    < p > from graduation to Ming Quan clothing company, Qu Xufeng worked for 15 years. "The most profound feeling is the change in employment, and the number of people has plummeted." in 2000, there were 500 employees in the company's workshop, 10 years later, and by 2010, the company's staff had lost nearly 300, and this year the company has only 50 employees.

    Xiao manager also bluntly said, "it's so hard to recruit a worker now! My monthly salary is three thousand until I can't recruit people." < /p >


    "P >" time is not stable, need to work overtime, all day face machine more boring, young people become more and more coddled, no one wants to do this. "

    Since 2008, Qu Xufeng has been in Henan, Southwest Shandong and northwest Lu to recruit workers every year.

    Although the wages of workers increase year by year, people who wish to eat this meal do not have much.

    < /p >


    On the morning of P 9, in the workshop of Ming Quan clothing company, Wang Chuang, 23, was sewing sewing sheets with sewing machines.

    Wang Chuang is a native of Puyang, Henan. She has been in the company for five years. "No need to run outside, steady wages and love Weihai" is the reason why he has been sticking to it.

    "If you can work less overtime, you can go out more."

    Wang Chuang said that his greatest wish was to start a business in Weihai. Unfortunately, the money had not yet been made enough.

    < /p >


    < p > "recruitment difficulty is a common problem faced by labor-intensive industries. Coupled with the external environment encountered by home textile enterprises this year, internal and external difficulties will undoubtedly increase the difficulties."

    An insider analysis.

    < /p >


    < p > < strong > hoping to get out of the predicament in the grope < /strong > /p >


    < p > < strong > export to domestic sales is difficult to implement. < /strong > < /p >


    < p > foreign trade is cold, and export to domestic sales is not favored by small businesses.

    < /p >


    < p > "for us, it is basically not feasible!" the manager of Huacheng trade said that the difference between domestic sales and handling stocks is first of all, but it is difficult to register a large brand without any funds.

    In addition, even for domestic sales, she believes that the credibility of domestic customers has always been criticized by enterprises. "Foreign businessmen are cash on delivery, reputation is the first, but the domestic environment is very bad."

    < /p >


    Compared with these, P is most concerned about the protection of product property rights.

    The company has produced a baby strap product for foreign countries, which is still blank in domestic products.

    The company tried to pfer the remaining stock of such products to the domestic market.

    But it was a great blow to them.

    < /p >


    < p > "do you believe that, second weeks, the Internet is covered by copycat products!" and for this, Xiao manager also disagrees. "Exporting to domestic sales will only make us in a dilemma. The Weihai market is too small, high-end consumption can not afford, low-end consumption can not be sold, who will sell our products?" < /p >


    < p > < strong > break through the bottleneck and actively develop new products < /strong > < /p >


    < p > Weihai Hafei group Co., Ltd. is a company that mainly produces household clothes.

    The impact of foreign trade started at the end of 2012 is not small, but the active R & D pformation made the company take a breath.

    "These years, we are constantly expanding our domestic brands, and at the same time, we have accumulated some relationships with some large shopping malls in China, so that they can be used this year."

    Electric business department manager Sun Chunxiao said.

    < /p >


    < p > foreign trade enterprises are not only courageous, but also creative and technological.

    "The products we sell domestically are not only for ordinary household clothes, but for developing some functional textiles. For example, we began to apply for patents from last year, and developed mosquito repellent and anti penetration household clothes. Sales were very good, and we pulled the key at a critical time."

    Sun Chunxiao said.

    < /p >


    < p > "stick to it. Now I can't do anything, then wait for spring in silence."

    Shaw manager's humorous language is also somewhat helpless, and the manager of Huacheng company confessed that she was considering changing her career. "She may leave home textile companies for many years".

    < /p >

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