Foreign Orders Appear To Be Shrinking Or Fluctuating, And Shoe Companies Are Struggling To Survive.

Less than p ago, an Asian a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > Industry Association released the survey once again aroused the concern of all parties. The results show that since the outbreak of the financial crisis in 2008, with the "made in China" cost rising steadily, Southeast Asian footwear industry has already taken 30% of China's orders.

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< p > in recent years, China's traditional manufacturing industry has generally encountered "cold winter" in foreign trade, and the domestic shoe industry is no exception. Due to the gradual loss of comparative advantage of labor force, the appreciation of RMB and the international economic recession, the order volume of foreign enterprises has been reduced or fluctuated, and shoe enterprises have encountered difficulties.

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< p > "if only the order is concerned, the Chinese footwear industry is going to the post order era."

Recently, at the forum of shoemaking industry held in Suzhou, Anhui, Massimo, vice chairman of the European footwear industry association and chairman of the northern Footwear Association of Italy, described the status quo of China's footwear industry in an interview with reporters.

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< p > < strong > "wheel industry" < /strong > /p >

< p > in Suzhou shoe making industry base, the workers of BELLE Shoes Co., Ltd. are working overtime to make orders, which has been so busy for several weeks.

In Suzhou, there are dozens of such shoemaking enterprises, and there are tens of thousands of workers on the job.

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< p > because the cost is increasing, the Chinese shoe making center is moving from southeast coastal area to inland and Southeast Asia, and the speed is speeding up. Anhui Suzhou has become the first station to undertake this round of tide shifting because of its geographical advantages.

In more than two years, many shoe businesses converged on Suzhou, which not only changed the spatial pattern of China's shoemaking industry, but also imperceptibly confirmed the inherent law of this round of industrial pfer.

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< p > "this is an industry on wheels."

Massimo said that since the footwear industry became an independent industry in the UK in eighteenth Century, the industry has been constantly shifting.

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The footwear enterprises of developed countries, represented by European and American shoe enterprises, occupy the high end of the global industrial chain through design, quality and brand advantages. They dominate the development trend and trend of the global footwear industry. Apart from retaining a small number of high-end production capacity, they mainly focus on brand operation, product research and development, sales channel management, and so on, outsourcing most of the low profit margins such as production and so on. P

Developing countries such as China, India and Brazil rely mainly on manufacturing cost advantages to mainly engage in the design and production of low and medium grade shoes, or in the form of OEM, which are mainly processed by famous brand shoe manufacturers in Europe and the United States. The added value of products is low, and they are at the low end of the industrial chain.

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< p > compared with other countries, although the order is decreasing, China's footwear industry has obvious comprehensive competitive advantages, and the status of shoemaking power can hardly be replaced in the short term.

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< p > a part of shoemaking enterprises in Guangdong province has shifted outwards in recent years, including pferring to Suzhou. Only in terms of quantity, the shoe production line has been reduced due to the pfer, but it does not affect Guangdong becoming the most competitive shoemaking base in the world. On the one hand, because Guangdong footwear industry has the advantages of large scale, remarkable cluster effect and perfect matching of production factors, this advantage will not be changed because of the pfer of the one or two enterprises.

On the other hand, the status quo of Guangdong's R & D and sales base of many shoe companies will not change in the near future.

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Gao Qinli, President of leather goods and bags Circulation Association of Guangdong Province, said in an interview with reporters that leather goods, bags and shoemaking were all very mature industries in Guangdong. However, with the influence of multiple realities such as technological innovation, market supply and demand, and resource allocation, these industries that are lightly cooked are facing the challenge of pformation and upgrading and how to seek long-term development.

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< p > < strong > undertake the abacus < /strong > /p >

< p > Suzhou can stand out from many places of undertaking. Besides geopolitical factors, it has done enough homework to undertake the shoemaking industry.

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< p > there are two main determinants of the pfer of footwear to Suzhou, one is the pursuit of skilled workers; the two is the change of location and software and hardware environment in the central and western regions.

Zhang Dongyun, member of the Standing Committee of the Suzhou Municipal Committee and deputy mayor of the Standing Committee of the CPC Municipal Committee of the CPC, said that "hard employment" is one of the important factors to promote the pfer. A survey of a large number of migrant workers' intention to go out to work shows that 60% of the migrant workers are willing to choose nearby and in situ employment. Suzhou has 3 million 400 thousand of the labor force, and over 1 million 300 thousand of the migrant workers go abroad all year round, and the price is relatively low, which has the advantage of developing labor-intensive industries.

Compared with Wanjiang cities, there is no worry about the shortage of migrant workers.

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< p > in addition, the advantage of human connections is also an important factor for many footwear enterprises to choose Suzhou.

Many Suzhou entrepreneurs in the Yangtze River Delta and the Pearl River Delta have a strong sense of hometown. When they invest in these areas, they actively provide project information to help promote Suzhou.

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< p > "industrial pfer is only a means. The real purpose is to develop. Only in the process of pfer can we realize pformation, pformation and upgrading, so that enterprises can be reborn."

Song Xiaowu, senior vice president of Belle International Holdings Ltd, said.

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< p > how to help enterprises realize the upgrading of side pfer? Zhang Dongyun said that the measures taken by Suzhou are to actively guide qualified shoe-making backbone enterprises, and jointly establish the shoe research and development centers and testing centers with the relevant institutions of higher learning and footwear research institutes inside and outside the province.

In addition, we should concentrate our efforts on training shoe making workers in shoe making enterprises or training enterprises' core competitiveness.

In terms of environmental construction, Suzhou has built up a new urban pattern of "1 hole main city, snow +7 (industrial city)" according to the shoemaking industrial city project planning and construction of the Shanghai Ma economic zone, Shang new technology park, home industry city, cultural industry park, vocational education park, < A target= "_blank" href= "http://www.91se91.com/" > clothing < /a > Industrial City, and 6 industrial city projects.

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< p > at present, Suzhou's "China's modern footwear industry city" has signed 98 contracts, and the total investment of the agreement is 28 billion 100 million yuan.

After the project is completed, the annual sales revenue will be 45 billion yuan, the tax revenue will be 3 billion 500 million yuan, and more than 100 thousand people will be employed.

"It is planned to use 5-10 years to build a 20 square kilometer shoe industry industrial park, and make every effort to build the" Central China shoe capital ", which integrates processing and manufacturing, trade logistics, R & D creativity, education and training, and exhibition tourism.

Zhang Dongyun said.

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