Interview With Punk 1016 Chairman Lu Wei

Punk 1016 (punk1016) is Fashion accessories Brand, the collection of the most famous punk style accessories brand at home and abroad is the core brand of Hongkong Weimei Group subsidiary company Weiyi Chuang Trading Co., Ltd., which is the chairman of the company. Lovells To a year's time, the development of the accessories industry has become an emerging brand of punk and retro fashion accessories. In 2012, in the bustling area of Shenzhen, the famous store kakamall set up the flagship store, and quickly occupied the fashion market. In 2013, Mr. Lu Wei accelerated the pace of market development, opened second direct stores in the Xinghe shopping park Cocopark, then opened flagship stores in Shenzhen, Jin Guanghua, and opened a new milestone in the aesthetic group. At present, punk 1016 has already opened the Chengdu 1016, while Shanghai, Beijing, Hangzhou, Wuhan, Nanjing, Guangzhou and other national first tier franchisees have consulted franchisees. This example shows that punk 1016 is highly favored by the market. In 2012, Mr. Punk 1016 international accessories and accessories store, an internationally renowned jewelry accessories brand, sells its business brand style in China, leading its fashion trend and style matching as the core of the professional jewelry store. Acting brand chooses punk element as the leading factor, introducing foreign orthodox punk lineage to create the first punk style comprehensive store in China. The store brand integrates the world's most popular punk series VK, EDHARDY, TattooedSteel, ROOM101, Bullets4Peace5 big punk series jewelry brand. The style of the product has won the warm pursuit of many international fashion groups.

Editor: Lu, how long have you been in the fashion industry?

Lu Zong: he has worked in the fashion industry for 15 years.

Editor: you are a northeastern person. Then how can you go to Shenzhen, Guangdong?

Lu: the market here is large in Guangdong. The front-line market in the whole country faces all over the world and is doing business all over the world.

Editor: in many fashion accessories, there are many market segments, such as silver, alloy, gold accessories, etc. why do you choose punk style accessories?

Lu Zong: from the perspective of market tropism, punk accessories will become the mainstream of fashion. From the recent hot spots such as "Chinese good voice", "Happy Men's voice", "China's strongest voice" and so on, the most personalized players and mentors are all very punk accessories. The most attractive personality is the most attractive, and of course, the strongest strength. In 2012, China's good voice champion Liang Bo Championship war is dressed in punk style, so punk fashion will become the mainstream of fashion.

Editor: what advantages do you think your punk accessories compare with other fashion products?

Lu Zong: the advantage lies in Punk The inner spirit of fashion representatives, every product has inherent design inspiration.

Our innovative ideas are quite advanced, including our annual product development, design and so on. Every month, we will produce 30-100 new products, all of which are innovative designs adapting to the trend of the times. It is a reflection of the needs of the times and fashion, creating a life of innovative thinking. It can be said that every year the new products we launched are all subject to great popularity.

Editor: we understand that your company has always attached great importance to the construction of product marketing channels. How many ways have you established these channels?

Lu: in general, we have three channels of marketing. The first is exhibitors. As we attend the Shenzhen fashion show and jewellery exhibition every year, we usually participate in exhibitions. We can get a lot of customer resources. Exhibiting this kind of marketing method, we can say that the cost is very large. The annual cost of exhibitors is several hundred thousand, but the effect is the best. The benefits obtained after exhibitors are also considerable, so it is very necessary to participate in exhibitions every year.

The second is through the network brand marketing, to achieve the accessories industry in the network of the whole network marketing, we have a strong and powerful network marketing team.

Editor: do you think there is anything special to pay attention to in setting up these channels?

Lu: to ensure the stability of marketing channels, we must ensure the quality of products, the renewal of product styles, and the most important service. Our company attaches particular importance to good service work, first of all, product quality and design; second, user shopping experience; third, perfect after-sales service.

Editor: what are your plans and goals for the next development? Will you consider developing in other fashion products?

Lu: of course, we need to make the market bigger. The larger the market, the wider our development path. In addition, we will broaden our product style of innovation and follow closely the thinking of the Chaozhou people. As for the development of other fashion products, we do not have this plan for the time being. For our company, it's OK to make punk fashion fine. It's not that we can't do it. It's just that it's better to be a good mixer than to be fine.

Editor: Lu, you have been a successful person in the fashion industry for so many years. In the end, I would like to share with you some of your experience these years.

Lu: I think the most important thing for a person to succeed is his own efforts. When I first came to Shenzhen to start an undertaking, I was immature in every aspect. At that time, there were only a few people. At that time, I had to do a lot of things on my own. I was also a driver, a merchandiser, a financial person, a porter, and a design. I could say that everything was wrapped up in operation and development. I was making the company bigger in that environment. Like our company, we rely solely on our efforts to fight for it. Our start is very difficult. Unlike other people, there are tens of millions of investment at the beginning. We start from the very beginning and develop steadily in spite of the slow development, but it is very stable. There will be no great risk. At that time, we were unable to take risks, so we started from the foundation and gradually walked out one step at a time.

At the end of the interview, Lu always laughed and said, "listen to our entrepreneurial experience. It's also good for young people to start their own businesses." It is true that starting from scratch is a distant dream for most people. However, Lu always tells us with his success that as long as there is a goal, step by step towards the goal, go down steadily and unswervingly step out of his own way, then the dream will shine in your hands.