Business Enterprises Overall Decline, Beijing Enterprises Need To Break Through

< p > China's top 500 list is coming out, and there are several happy times.

The list of China's top 500 companies released in 2013 by Fortune China net showed that there were 29 commercial super, < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > brand and other commercial enterprises, and 20 of them ranked lower than last year, accounting for 69% of the total.

Wangfujing department store, Beijing Hualian, first business group, Jingkelong 4 Beijing enterprises ranked collective decline.

The declining trend of China's commercial enterprises is stimulating the reshuffle and change of industry.

< /p >

< p > overall decline of commercial enterprises < /p >

< p > without the fast growing barrier, problems in the development of business enterprises are beginning to emerge.

Beijing Business Daily reporter found that in this year's list of 500 enterprises, there are 29 commercial enterprises, accounting for 5.8% of the total.

Among them, Huarun brand holders China Resources Enterprise Ltd ranked the top of commercial enterprises with 103 billion 190 million yuan, ranking 37 in the top 500, up 9 from 46 last year.

< /p >

< p > but the rise of Huarun can not cover the overall decline of commercial enterprises.

Of the 29 enterprises, 20 ranked the lowest, accounting for 66.7% of the total.

If the rule of "one point plus one point, minus one point" is adopted, the business enterprises in the top 500 will score -426 points this year.

In terms of scale, commercial enterprises also seem to be struggling.

Among the top 100, only Huarun entrepreneurs and sunning cloud business are two enterprises, while half of them are 300.

< /p >

< p > expert comment: < /p >

< p > Guo Zengli, director of the China Federation of purchasing industry information center, < /p >

< p > the overall decline of China's business enterprises ranking is a normal reflection.

At present, commercial enterprises are still using traditional and relatively rough management mode, and have not undergone great changes.

When economic development is relatively smooth, commercial enterprises perform steadily and even grow with the economy.

But when the economy is sluggish and the growth is relatively slow, the problems of business enterprises are exposed.

The competitiveness of Chinese commercial enterprises is not enough, and innovation is not enough. It is mainly developed by imitation of successful cases, with very few personalization.

In the future, market segmentation is becoming more and more high, and there is little chance that the economy will grow at a high speed for a long time.

< /p >

< p > Yonghui supermarket has become a dark horse < /p >.

< p > in this announcement, the performance of business super enterprises is weak.

Whether it's a nationwide Lianhua supermarket, a big business share, a Beijing Hualian industry giant, or a regional chain of supermarkets such as people's happiness, Beijing's Wuming and Beijing Kelong, the ranking has declined.

Among them, DQ shares ranked 152nd in 31 billion 860 million yuan, while Lianhua Supermarket followed 31 billion 660 million yuan, ranking 5 in both places.

Yue Ren and Jing Kelong dropped more than 20.

< /p >

< p > as the first circulation enterprise to introduce fresh agricultural products into modern supermarkets in the mainland, Yonghui ranked 197 in 24 billion 680 million yuan, up 27, becoming the highest ranked among 29 commercial enterprises.

Although turnover has soared, Yonghui's net profit is only 502 million yuan, which is lower than that of Beijing's Wuming.

Although the turnover is only 17 billion 500 million yuan, the profit is 602 million yuan.

< /p >

< p > expert comment: < /p >

< p > IBMG, vice president of international business management group, Xu Gengchao < /p >

< p > although China's economic environment is growing slowly, the demand for people's livelihood must not be reduced.

Especially recently, people pay more attention to food safety. Yonghui supermarket, featuring fresh agricultural products, is developing opportunities to attract venture capital and expand its stores.

But in the expansion, Yonghui also faces many problems.

Yonghui features fresh produce, but the new store is far away from headquarters.

Because of the high cost of logistics, if we keep the core characteristics, Yonghui can not guarantee the price advantage, so we can only reduce profits, small profits but quick turnover, resulting in high income and low profits.

Considering long-term development, Yonghui must find new growth points.

< /p >

< p > clothing brand collective sink < /p >

Compared with Yonghui's "black horse posture", P's collective decline is a sharp contrast.

According to the survey, Anta slipped below 104 place in the position of "the largest number of downgrades".

< /p >

< p > in the 500 strong list, only YOUNGOR, Metersbonwe, Bosideng and Anta 4 garment enterprises ranked among them.

In addition to Anta, the other 3 companies are having a bad time, becoming the largest in the entire business enterprise.

Lining fell out of the list directly from 381 last year.

< /p >

< p > in addition, although the threshold of the top 500 is raised this year, the turnover of garment enterprises has not risen.

The list of top 500 shows that except for the sales volume of Perth's from 7 billion 930 million yuan in 2012 to 8 billion 710 million yuan, the other 3 have declined.

The profits of the 4 enterprises decreased, the largest Anta dropped by 370 million yuan, and the Boston profits increased by 67 million yuan.

< /p >

< p > expert comment: < /p >

< p > independent a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > service industry commentator Ma Gang < /p >

< p > because of the external economic downturn, consumer confidence and e-commerce impact, sales and profits of traditional clothing retail brands have declined significantly.

The 4 listed companies have one thing in common: they are single category enterprises, that is, the main business is single category.

However, the market space of single category is obvious, and these enterprises are not competitive in other categories, and the market development space is small.

Enterprises can consider expanding the category, developing online and offline, and paying attention to foreign markets when the domestic market space is reduced.

< /p >

< p > Beijing enterprises need to break through < /p >

Among the 29 retail enterprises listed above P, Beijing enterprises are only 4 enterprises in Beijing Wangfujing department store, Beijing Hualian comprehensive supermarket Limited by Share Ltd, Beijing first business group and Beijing Jing Long commercial group.

< /p >

< p > it is quite embarrassing that the 4 Beijing enterprises ranked down collectively and did not win the market.

The highest Wangfujing turnover was 18 billion 260 million yuan, the 238 place, down 5 from last year.

Beijing Hualian ranked 330 in 12 billion 320 million yuan and slipped 13.

The first business group ranked 333 in 12 billion 230 million yuan, down 24.

Jing Kelong's turnover was 9 billion 810 million yuan, ranking 400, and slipped 24.

< /p >

< p > expert comment: < /p >

< p > Secretary General Lai Yang < /p > of Beijing Institute of business economics.

< p > Beijing these 4 enterprises are all enterprises based on traditional department stores and comprehensive supermarkets.

Now the whole business enterprise is in the period of revolution, the new form is rising, they develop very fast, but have not reached the summit, the traditional mode has been faced with new challenge.

< /p >

< p > 4 Beijing enterprises must break through the shackles of traditional business formats, recombine their business systems in the direction of the characteristics of consumers' needs and the new mode of operation created by new technologies, and integrate strategic positioning for pformation.

< /p >