New Mode To Solve Operational Problems And Energy Of Exhibition Economy

< p > facing the tempting cake of commercial real estate, developers want to eat but seem unable to do so. Although they have accumulated tens of millions of square meters of commercial real estate plots in the whole country, Yu Liang, President of Vanke recently, once said bluntly that no profit model has yet been found.

The mode has become a deadlock that restricts the operation and development of China's commercial real estate. From Vanke's big business concept, "City matching service providers" to "Golden Apple scheme" in Longhu and the commercial real estate finance of Gao He capital are all in finding a perfect solution for the commercial real estate operation which is becoming more and more saturated with rapid development.

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< p > break through the Convention and introduce exhibition hall in Guangyao Oriental Plaza Shopping Center.

Recently, the relocation of China World Trade Center International Convention and Exhibition Center (hereinafter referred to as "China World Trade Center Convention and Exhibition Center") has attracted extensive attention in the industry.

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< p > < strong > new mode to solve operational problems < /strong > < /p >

< p > facing the emerging shopping centers, Yu Lai, the chief expert of the Development Committee of China shopping union shopping center and vice chairman of the Asian Shopping Center Association of China, told the Beijing Commercial Daily reporter that China's shopping center can make profits but 1/8. The main problem lies in the same format and simple replication, putting a same thing in many different places.

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A report from P also reflects similar problems. At present, China's retail industry is undergoing pformation.

From the end of 2012 to the beginning of 2013, the growth of retail sales began to slow down.

According to the relevant data, at the end of 2012, only two or three retail stores in Shanghai and Beijing achieved sales growth, and sales growth rates in most stores decreased.

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< p > in fact, the reason is very simple. The problem of insufficient profitability of shopping centers is due to the lack of innovation in positioning. Consumers entering every shopping center are the same brand, and the same sales mode allows consumers to choose the most convenient destination.

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"P", combining the most popular and attractive exhibitions with traditional shopping centers, creates a bold concept of "Convention and Exhibition mall mode", which has aroused widespread concern in the industry.

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< p > its responsible person briefed the Beijing business daily. As an important part of Guangyao Dongfang shopping center, China World Trade Center Convention and Exhibition Center has an exhibition area of 22 thousand square meters, and will be built as the top Exhibition Center in Beijing and the whole country.

The Convention and exhibition program has introduced high-end exhibitions such as fashion show, jewelry exhibition, housing exhibition, gift show, comic and animation exhibition, cultural and art exhibition, and so on. The exhibition will be held in a timely manner, and gradually form an exhibition pattern combining the "year-round Exhibition + regular high-end theme exhibition" at the core of consumer exhibition.

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< p > "this is a new mode. It is the first time in the country. It is established from the logic of commercial real estate, and there will be a new mode of business operation.

Convention and exhibition are the most easily gathered activities. The entry of large numbers of people will greatly shorten the business period of the shopping malls, and the leading role of fixed exhibitions will be a long-term resource.

An industry expert told reporters.

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< p > < strong > energy of exhibition economy < /strong > /p >

< p > the exhibition economy is known as the "scatters the aircraft". Then, the China World Trade Center Convention and Exhibition Center is a "scatters the airplane" on the top of the Guangyao Oriental Plaza.

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< p > in the eyes of Li Guibin, chairman of Guangyao Oriental, the operation mode is the key to solve the problem of commercial real estate management. The new mode of combining exhibition economy with traditional business will be a new innovation.

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< p > experts pointed out that the exhibition economy has the pulling effect of 1:9, that is, if the income of the exhibition venues is 1, the relevant social income is 9. The exhibition economy has played a good role in promoting tourism, hotels, restaurants, retail, real estate, pportation and so on.

Based on the strong aggregation effect of social resources and the high value-added supporting requirements of convention and exhibition economy, many cities in China, such as Beijing, Shanghai, Guangzhou, Chongqing, Nanjing and so on, have developed the new urban area through planned construction of exhibition centers, which has led to related economic development and finally achieved the goal of booming the real estate market.

The exhibition efficiency of Shanghai Pudong New International Expo Center and the "field effect" of Shenzhen Convention and Exhibition Center are examples of the good progress of the imperial court.

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"P" is different from other commercial real estate projects that have been developed by other lending mice. The Guangyao Oriental Plaza has made seamless connection with the China World Trade Center Convention and Exhibition Center, which is unparalleled by other projects.

Experts told reporters.

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< p > from the geographical location, Guangyao Oriental Plaza is regarded as the last commercial gold spot in West Chang'an Avenue. It is not only close to Chang'an Avenue, but also on the south side of the Millennium Monument. At the same time, it is more convenient for the exhibition activities because of its convenient traffic near the West Railway Station.

In the future, Guangyao Oriental Plaza will be the hot spot where 1 tracks, 6 lines, 7 lines, and 9 lines meet the four tracks. It is estimated that more than 30 million monthly passenger traffic flows will lead to the rapid formation of the new metro business concentration zone with Guangyao Oriental Plaza as its origin.

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< p > at the same time, reporters learned that as the volume of 100 thousand square meters of Guangyao Oriental Plaza business, which includes not only the China World Trade Center Convention and Exhibition Center and boutique department stores, but also includes a 20 thousand square meters of international specialty circulation high-end platform international special exhibition city.

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