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Zhou Dafu, Lao Fengxiang, Has Different Brand Reactions.

2013/7/25 17:41:00 30

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Zhou Dafu Lao Fengxiang Zhou Dafu Lao Fengxiang

by the national development and Reform Commission's anti-monopoly investigation news in recent days, the stock price of jewelry industry such as Lao Fengxiang dropped significantly. Taking old Feng Xiang as an example, the company opened at 18 yuan / share on July 19th, and the company's stock price closed at 16.96 yuan / share as of July 24th, and the stock price fell nearly 6% in the past week. 
 July 24th, Zhou Dafu, who had been charged with the antitrust investigation, issued the latest announcement, saying that the monopoly of gold price was not involved, and the company's pricing was not restricted by any association. 
 there are analysts who say that Zhou Dafu's announcement shows the company's attitude. This time, Feng Feng, the most watched by public opinion, has no other news except the bulletin about media reports published in July 20th. 
 Lao Feng Xiang is suspected to be in violation of the letter "/p".
 July 24th, according to Zhou Dafu's announcement, the group has a set of customized pricing mechanism, which is not restricted or restricted by any association or other jewelers. 
 in the pricing of gold ornaments, Zhou Dafu group takes the international gold price as the main reference, and makes reasonable pricing based on the cost of raw materials and the operation cost of design, technology and so on. The price of the group's gold ornaments in the mainland of China is uniform, and there is no regional difference. 
 according to the announcement, Zhou Dafu's Affiliated Companies is a member of the Shanghai gold jewelry industry association. In line with the principle of mutual respect, it maintains the same industry exchange and fulfil its obligations to attend the association meeting. It does not participate in the relevant decision-making and formulation of the association. The Association has no participation and decision-making power in the operation of the Zhou Dafu group. 
 at the same time, the announcement also said that Zhou Dafu group did not follow any association pricing guidelines, and there was no case of submission of "admission report". The company will abide by the relevant laws and regulations and will continue to operate on the principle of lawful compliance. 
 "although Zhou Dafu's announcement is simple, it shows the attitude of the enterprise and announces the implementation." Some industry insiders told the Securities Daily reporters yesterday, "but looking back at Lao Fengxiang, they do not show any attitude at present, nor have any announcements to explain the above events. I am afraid this is contrary to our" information disclosure management measures of listed companies ". 
 up to July 24th, the content of the announcement by Lao Fengxiang is only a sentence. "In view of the ongoing investigation, the company will announce the findings in a timely manner once the investigation conclusion is reached." 
 yesterday, reporters repeatedly called Lao Feng Xiang securities to do the phone call, wanted to know the related events process, and asked when the company will have further announcement, but the phone has been in the state of no answer. 
 for this reason, some professionals who are not willing to be named in the company law professional said to the Securities Daily reporter that the announcement should at least explain why the company was investigated, the investigation organ, the core issues involved in the investigation, if the punishment will have adverse effects on the stock price, and remind investors to pay attention to risks and so on. 
 according to the regulations on information disclosure of listed companies, there are major events that may have a greater impact on the prices of securities and derivatives of listed companies. When investors have not yet known, listed companies should immediately disclose the causes, current state and possible impact of the events. "The company is suspected of violating an investigation by a competent authority, or is subject to criminal punishment or serious administrative punishment. The directors, supervisors and senior managers of the company are investigated or coercive measures by the competent authorities for alleged violation of discipline." 
 according to the current announcement of Lao Fengxiang, the reasons for the investigation, the investigation organ and the core issues involved in the investigation have not been announced. According to the above professionals, Lao Fengxiang is likely to be involved in the letter. According to another senior person familiar with the company law, the reporter of the Securities Daily said: "the big rumors of the regular media, the listed companies should make a timely announcement." At present, Lao Feng Xiang not only did not follow up the announcement, nor did he clarify it. 
 middle price makes golden shop double profit .
 at present, in addition to the attitude of listed companies, the discussion on gold price is also continuing. 
 according to the fifth contents of the regulations on the implementation of gold and platinum jewelry price self-regulation in the Shanghai gold ornament industry, the pricing principle of gold and platinum gold price is based on the price of gold and platinum raw materials in the Shanghai gold exchange and the operating cost of the gold jewelry production and operation enterprises and businesses in the previous year, including the price of labor in the retail market, including labor, packaging, taxation, rent, development, advertising and administration. According to the "middle price", the fluctuation does not exceed 3%. 
 and according to the reporter, "today's gold price" of Lao Fengxiang and other gold stores is neither the gold price of the Shanghai gold exchange nor the international gold price of that day. This means that the old shop does not have to bear the risk of raw material price fluctuation. Every gram of gold sold by an enterprise covers its cost. If it rises on the base price, no matter how much it floated, it is the profit of production. This mode represents that even if he does not process, he can sell his raw materials to consumers directly, and he can make money. 
 this kind of profit pattern is unfair to consumers. Insiders say, "selling a piece of gold jewelry can earn a raw material profit in addition to striving for processing fees, which is like buying a household appliance and making an extra profit from consumers' iron ore or iron and steel". 
 it is understood that in overseas and Hongkong regions, retail gold ornaments are "priced according to the piece". The gold material of each jewelry is converted according to the international gold price of the day, and no additional price is added, while the "Commission" (equivalent to the processing fee) of the part of the premium is charged with different commission according to the different process precision of each piece of jewelry, and the cost of all management and financial expenses of the selling company is all included in the "Commission". The "Commission" directly reflects the design, the technological level of the jewelry, and even the cost control of the enterprise, so it is very spanparent. 
 "the rules of the Shanghai gold jewelry industry association are actually tools for manipulating and controlling prices under the banner of price self-discipline." Insiders said, "with this tool, several enterprises with large market share, such as Lao Fengxiang, are making sure to make money, and R & D and design are not needed to do so, and throw them to the processing enterprises in Shenzhen, Guangdong and Zhejiang."