The World Trade Forum Is Getting Better And Better.

< p > 2009, in order to better serve the tenants in the building, the market department of Shanghai World Trade mall launched the "World Trade lecture hall" project after the "buyers" and "pairing sessions".

At that time, no one had thought that this little green microphone (the logo of the world trade hall is a green microphone) will gather a group of faithful "student powder", and will create a learning platform called "a target=" _blank "href=" http://www.91se91.com/ "textile" /a "a target=" _blank "href=" http://www.91se91.com/ ".

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< p > World Trade Hall as an important position for professional knowledge and information exchange and dissemination, its free lectures have played an important educational role for the progress of the industry. It has become a great classroom of the whole industry and has become the spiritual home of the vast number of people.

"World Trade lecture hall" lectures are often empty. As of April 2013, "World Trade lecture hall" has invited professional agencies and industry experts to take the lead in lectures. The contents include the status quo and development of the industry, fashion, technology, trade, hot spots and so on. There are 60 lectures and more than 4500 listeners.

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< p > provide value added services from scratch. < /p >

< p > 2009, Shanghai world trade center founded the world trade lecture hall, aiming at integrating textile and garment industry with related tenant resources in the industrial chain to help tenants establish an interactive platform and provide value-added services for tenants.

Therefore, the initial partners and participants of the WTO lecture hall basically started around the WTO tenants.

At the same time, in order to expand the brand influence and popularity, the main hall has a conscious choice to combine the short-term exhibition and market day of the world trade mall with a conscious choice, which not only enriches the content of the activities, but also enriches the content of the activities and improves the visitor structure. The audience is gradually expanding from the WTO tenants to the textile and clothing exhibitors, the buyers, the a target= "_blank" href= "http://www.91se91.com/" > the designer < /a > and the people in the industry, and the brand awareness is gradually expanding and infiltrating in the industry.

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In the 5 years since the opening of the world trade forum, P has gradually accumulated and strengthened the links between the world trade mall and the authoritative professional institutions (i.e. curriculum providers) in the industry. These high-quality resources help the auditorium get the latest and most valuable information at the first time, and greatly enrich the information sources and information reserves of the world trade center.

The world trade lecture hall has also prompted the staff of the world trade mall to further study and find new topics that meet the needs, carefully plan courses, accept the examination of the quality and effectiveness of lectures by different positions, and continuously improve the service level and curriculum effect.

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< p > build knowledge platform < /p > step by step.

< p > no high-profile propaganda, no strong promotion. The world trade lecture hall is based on a conference room with more than 100 people in the two floor of the world trade mall, and a group of faithful "student powder" has been accumulated in a public lecture with strong pertinence and obvious effect.

Most of these listeners are senior managers in different positions of textile and garment enterprises. They are fond of the wonderful theme of the world trade lecture hall. Gradually, as long as they receive the course mail sent by the world trade mall or see the course information on the official website of the world trade center, many people will respond enthusiastically and sign up early.

For a while, the number of lectures has become a hot commodity. How far away is it that businessmen in Jiangsu, Zhejiang and Shanghai know that Shanghai World Trade Center has such learning opportunities on the Internet through the world trade fair or fellow friends.

The students who have obtained the quota cherish this opportunity to listen to every class carefully, and ask questions after class.

Students who do not get the chance to attend lectures or do not match the time will call the head of the world trade lecture hall, and ask for contact with the principal unit to get learning materials.

The world trade lecture hall satisfies their thirst for new changes, new trends and new knowledge. They have more places to recharge, a platform to communicate with peers, a friend who can seek medical advice.

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The students in the P lecture hall are veterans of work experience and career experience. They know that the lecture hall will never turn a special lecture into a sales promotion meeting, nor will a teacher without professional qualifications come to see the fish in the clouds. He will not waste everyone's time to do simple rework.

Moreover, these diligent cadets are not only passively attending lectures, but also will actively communicate with the heads of the world trade lecture hall on the basis of their own needs. Thus, in the growing understanding of the needs of the audience, the leaders of the lecture hall will be more forward-looking, dominant and systematic in the choice of speakers, the determination of the topics and the arrangement of contents.

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Before and after 2011, the cost of production rose one after another, and many brands abandoned their manufacturing and began to pform into "Light Companies". They also asked people who were originally engaged in garment design as buyers, looking for clothing suppliers and integrating goods for the brand. This pformation has made many designers somewhat out of tune, and the 2012 buyer's course is the product of the strong demand of "student powder" in 2012.

At that time, neither the clothing school nor the training institution had ready buyer courses. The head of the world trade lecture hall found Liu Wei, principal of the fashion clothing Institute, hoping that the two sides could cooperate in developing relevant courses.

After a lot of efforts, when the world trade lecture hall sent out the message that the "buyer course" was about to be held, the number of the application was almost destroyed.

The keynote speaker of this course is Shimada Koji, a famous clothing expert from Japan. He is very familiar with the current situation of China's clothing industry. The well prepared teaching plan is very popular. After class, the question and answer time has been dragged on. Students have asked for additional venues, and they have also put forward new requirements for the contents of the buyer's course.

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In the past four years, the world trade forum has also formed a number of core partners: the China Textile Information Center, the Shanghai apparel industry association, the French PROMOSTYL, the French STYLE-VISION, the French Peclers Paris, the German Haines Institute, the Australian Wool Innovation Limited, the US Cotton Corp, the American STYLESIGHT, the Japanese Dawson business consulting, the Daikin fluorine chemical company limited, the Shanghai Tianxiang Quality Technology Service Company Limited (ITS), the Korea talent Institute, the Shanghai fashion culture clothing Institute, the FTD tide watching fashion network...

The world trade lecture hall has brought together these professional leading, technical authority, and non-profit organizations with industry credibility. They have worked together to create a professional knowledge platform for the textile and garment industry.

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< p > getting better and better in refining public welfare brand < /p >

< p > there is a wave of good partners to promote the development of the industry and a large number of good students who are eager to learn.

Now, the project group of the world trade lecture hall has developed to one year in advance to do research, understand the changes in the industry, predict the trend of the industry, and design curriculum contents according to the needs of the students, and expend the "Curriculum" of the world trade lecture hall for second years.

Such as the German Haines Institute, Australian Wool Innovation Limited, France PROMOSTYL, South Korea talent Institute have become frequent guests of the world trade lecture hall. When a senior executive arranges to speak in Shanghai every year, it has already become a routine work arrangement.

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< p > at present, the lecture hall of the world trade mall has formed a brand effect and has won the recognition of the broad masses of the industry.

In 2013, there were 17 courses scheduled for the lecture hall.

Not only in the world trade center, the lecture hall also plans to send courses to industrial clusters with partners to provide knowledge update services for more enterprises and practitioners.

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The purpose of holding free lectures in Shanghai World Trade mall is probably to serve the tenants of the world trade organization. However, the development of the world trade hall is that it has gradually taken the functions of enhancing the corporate image and expanding the influence of enterprises, expanding the social functions of Shanghai World Trade mall, providing new possibilities and spaces for the development strategy of the world trade mall, and becoming a platform for the Shanghai World Trade mall to open up knowledge to the whole industry and develop industry education.

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< p > in today's innovation and pformation of the traditional textile and garment industry, the world trade lecture hall has undertaken some social responsibilities of "lifelong schools" and "city classrooms". The new, vivid and direct form accords with the needs of practitioners in most industries, and is an important channel for them to acquire new technology and new trends.

With the continuous expansion and enhancement of the influence in the industry, the lecture hall has gradually formed a good reputation and brand effect.

It has become a cultural window of Shanghai World Trade mall and a service brand.

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