Pay Close Attention To Brand And Strive To Improve Comprehensive Competitiveness

Recently, Annell participated in the 13th Shanghai CBME Maternity, Infant and Children's Exhibition and CBME Children's Wear Exhibition in Shanghai with its masterpiece series of babies and children. The booth area of Annelle this time reached 154 square meters. With the theme of "Annie Home", it restored the simple warmth and happiness of a home with quiet "home" and elegant comfort. Just as every child is a mother's best work, this baby series is the most sincere work brought by Annell. Through the control of the fabric, process, design and quality of the baby series, it comprehensively demonstrates "different comfort".

According to statistics, Chinese infants and young children in 2010 Clothes & Accessories The market scale has reached 34.8 billion yuan. In the next few years, with the continuous growth of China's child population, the infant clothing market will continue to maintain a strong momentum of development. It is estimated that by 2015, China's infant clothing cotton products and daily necessities market will reach 227.98 billion yuan.

At present, the design style transformation of Annell, which operates middle and high-end children's wear, conforms to the development trend of children's wear, seeks for differentiated style adjustment, and at the same time, pays attention to the accumulation of comprehensive ability of enterprise brands in cooperation with the enterprise's "internal skill" cultivation. stay clothing In terms of design and production, Annell adopts the top level, and all of Annell's children's products have passed the national test. In terms of key indicators such as formaldehyde, azo, PH value, etc., the requirements are even stricter than the Class A standard specified in the national standard.

Pay close attention to brand and strive to improve comprehensive competitiveness

It is reported that the current children's clothing market has risen from less than 50 billion yuan five years ago to nearly 100 billion yuan. Hundreds of billions of cakes have attracted many brands to enter the children's clothing market. Luxury brands such as Gucci, Burberry, Dior, Stella McCartney have entered the children's wear market this year.

For domestic children's wear brands, the addition of international children's wear brands undoubtedly increases the fierce competition in the children's wear market. Cao Zhang, general manager of the leading domestic brand of children's wear, said in an interview: "The entry of international brands and luxury brands just shows the great trend of the children's wear industry, and everyone wants a piece of the cake; similarly, it also shows that the threshold of the domestic children's wear market is low, and anyone can squeeze in to have a look; while there are few well-known brands, there are not many outstanding ones, which is also the contradiction of the domestic children's wear market, which seems simple, seems low threshold, and actually requires High, because it involves the comprehensive competitiveness of the quality requirements, technical ability, children's wear testing standards, etc. of the whole children's wear. "