Yu Mingyang: Developing The Five Character Classics In The Clothing Industry

< p > able to persist in the enterprise to the present person must be the strong and the best developed person.

As we all know, the social and political, economic, technological, cultural and other aspects of our social changes are very fast. But one thing is certain that the trajectory of China's development in the next 20 years will be different from that of the West Germany in the past 30 years.

Harvard Business School professor said: "the current competition is not necessarily directly defeated by competitors, but in the process of unknowingly finding themselves have been marginalized."

In humorous terms, even though it used to be the most enterpriser in the region, after a few years later, when the Federation of industry and Commerce met, you could only sit in the fifth row.

In the face of such a rapidly changing environment, what should we do? When we are in the "a target=" _blank "href=" http://www.91se91.com/ "> clothing" /a "enterprise, how should we deal with it? In order to make it easy to remember, I will give five points to be summed up as" Jin Mu water and fire earth ".

< /p >

What is gold? < p > strong > gold is the core strength of an enterprise. We must take stock of our core strengths. This core advantage may be the Internet, maybe a design or an ultra market segment.

< /strong > for example, in the past two years, the radiation protection clothing for pregnant women is known to be U+. This market may be very narrow, because it is a radiation protection garment for pregnant women only.

At present, the age of pregnant women is mostly in the range of "post-90s" and "post-80s". At this age, pregnant women almost have to face computers every day. The radiation of computers may have adverse effects on the development of the fetus. Such a small product has made U+ a great success. This is the core strength, core market, core technology and core selling point.

The most fearful thing in this society is that it has no advantage.

What are the core strengths of Vanke? Vanke does not develop real estate in the center of the city. There are two disadvantages in the development of the downtown area. First, the land price is high, and the second is the small volume.

He developed the surrounding area, it has two advantages, one is cheap property prices, the second is large volume, he has done all the things, the sale of urban and rural joint property is more expensive than the city center, this is Vanke's unique advantage.

Let me give you a small example. When we go home, we often have a lot of things to do when we go home. When we open the door, we often throw things to the ground and open the key to open the door. Vanke will put a hidden button next to the door lock. You can hang things on the hidden buttons and then dig out the keys.

As we all know, the current market competition is very detailed.

Wanda is also the same. Wang Jianlin often says that a Wanda Plaza, a city center, Wanda tied up many famous brands, and Wanda pioneered the so-called urban complex in China.

Only later did he learn from the Mixc.

We, all of you here, must understand what things can not be replaced by others.

For example, we say that which TV set is gone now, it doesn't matter.

But I tell you, Tencent is gone, and many of your friends can't find it. This is its non reversion, that is, your uniqueness.

So I think we must study the uniqueness factors.

< /p >

< p > for example, < a href= "http://sjfzxm.com/news/index_c.asp > > garment industry < /a > in the future, I am very optimistic about one field, customization.

In the future, the most cattle clothing in China must have no brand clothing. This brand is his own, and the whole world only has his own.

So I am very optimistic about the customized market, and customize the market to do a lot of consumer brand in the future, according to the needs of consumers. Now in the Internet age, it is not difficult to make this thing. Young consumers have a high degree of recognition for customization and unique products, and young people are very accustomed to customized lifestyle.

The customization is different from the past.

< /p >

< p > there must be room for deep fashion now.

I have done the planning of the Xujiahui shopping mall in Shanghai, the Xujiahui mall in Shanghai has been very developed, but Xujiahui has made a mistake in its development, and its residential property development is too much. So now Xujiahui is not very high compared with the surrounding areas, and there is no difference between the Xujiahui and the Nanjing road. So what do we do? We have brought a large number of second tier brands in Japan, all of which are Japanese brands, and the second floor is all Korean products.

Today's consumer goods do today, we have felt that the real first-line luxury is a new custom, but feel that the package without LOGO is very novel.

Now, the positioning of North Sichuan Road in Shanghai is called the world exposition, which is a deep fashion of a country.

All the items I buy are French boutique brands, which are small in quantity but very high in quality and very personal.

This market is very good.

You can also think about what can be done in customizing the market and in depth fashion.

{page_break} < /p >

< p > < /p >.

< p > < strong > second is wood, what is wood? Team, now China is the best time to build a team.

< /strong > this year, the employment rate of Chinese college students is only a little more than 50%, and a lot of jobs can not be found.

When the market outside is not good, it is the best opportunity to practice internal strength.

Therefore, we should do more in building enterprise culture and creating enterprise values.

Who can solve the problem of internal integration and value problem is probably the most competitive enterprise in the future.

< /p >

< p > strong > third is water, what is water? < a href= "http://sjfzxm.com/news/index_cj.as" > cash flow < /a >

< /strong > now the characteristics of deleveraging of banks are very obvious, so why is there money shortage now?

In the next few years, as a boss, we must understand that cash is king.

< /p >

< p > < strong > fourth is fire, to find a unique explosive point of its own.

< /strong > > as you know, the market is getting smaller and smaller. Toothpaste is now divided into men's toothpaste and women's toothpaste.

So this market is a super segmentation market. This market is a very delicate market. This market is a very, very fine market.

In fact, I have done many major clothing brand planning, for example, YOUNGOR, Hai Lan's home, red bean, Bosideng down clothing and so on are all planned by me.

I know very well about China's clothing industry. We did very simple in the past, and homogenization was very serious. Now we are all going to market segments.

Hai Lan's home, which is made of fabric, used to be called Jiangyin San Mao, in Xinqiao Town of Jiangyin. So Hai Lan's family began to think of women's clothing, women's clothing and fashion, men's clothing and brand.

There are three men's suits that can't be done, and ten thousand yuan suits can't be done. They are basically occupied by foreign brands; 3000 to 5000 can't be done because they are occupied by YOUNGOR and shirts; 1000 of them can't be done because they are too low end; therefore, we locate small white collar garments between 1000 and 3000, facing university graduates and men who seldom go shopping. In recent years, Hai Lan's home has developed rapidly, and its business mode and unique market positioning make up a very good demand.

Hai Lan's home chooses clothes according to height.

The present market requires enterprises to become very valuable and narrow markets.

< /p >

< p > < strong > fifth is soil, what is soil? That is business mode.

< /strong > it is better not to do so without looking at the road clearly.

To do well in preparation work, we all know that the competition of enterprises in the past was called "attracting fresh food", and now the competition is a combination of boxing.

The success of an enterprise is not an element, but the success of various elements.

It is a system engineering.

This is an era of combined boxing. It is a time of special reflection. It is a time when we need to overturn the rule of success in the past. If the past saying is called failure is the mother of success, today I say that success is the mother of failure, and past experience may be a lesson of failure today.

< /p >

"P" I hope that every enterprise should have a good design for the next 10 years. I believe the boss here has already solved the problem of food and clothing. For you, you have all your life in your life. I hope you can make a family. I hope you can do what my grandfather did when it came to my grandchildren.

I hope all of you here can make a respectable enterprise and become a respected entrepreneur.

If you find the way, you will not be afraid of how far the road is.

< /p >