Exclusive Interview With Chairman Of Quanzhou Green Group -- Zhao Jianhe

< p > 1992, < a href= "http://www.91se91.com/news/index_c.asp" > Quanzhou Green < /a > group, its "tick tick" has long been known, such as sales of nearly 1 billion yuan this year.

With the development of these years, Zhao Jianhe, chairman of the group, summed it up simply: "we do children's clothing with our hearts."

< /p >

< p > < strong > win in implementation, training "combat team" < /strong > /p >

During P interview, Zhao Jianhe played a video showing his self guided program. While watching, he also jumped up and was full of energy.

The video was recorded on the "national circuit training meeting" organized by the group. Zhao Jianhe, together with the company's employees and distributors, trained and sang together.

< /p >

Such training activities are carried out around P agents, distributors, store managers and branch offices. Military management, innovative thinking ability, scientific business knowledge and warm emotional pmission......

A series of training content has achieved good results, greatly stimulated the execution power of the tickda terminal team, and created a terminal team with strong combat effectiveness. It played the best role of the advantages of < a href= "http://www.91se91.com/news/index_c.asp" > "tickda brand" /a > to achieve a win-win situation between the terminal and the brand. This is the group from last year's training meeting in Hefei, Anhui, and then launched in the five major regions of Shandong, Jiangsu, Sichuan Chongqing and Hunan. This year, the Group continues to carry out all over the country and become an important work of the group.

"By now, we have trained in 14 provinces and municipalities, and more dealers have benefited from them. These scientific and systematic training have greatly enhanced the terminal combat effectiveness."

< /p >

< p > < strong > active pformation, creating "China famous brand" < /strong > /p >

< p > as we all know, Green used to be the owner of foreign trade, but Zhao Jianhe has long been involved in the domestic market and actively set up cards. In recent years, "tick" children's clothing has been developing rapidly in the domestic market.

In 2009, the tick tick launched the brand positioning of "story telling" a href= "http://www.91se91.com/news/index_c.asp" > children's wear < /a >, when the domestic market sales increased by 80%.

TEDA is aware of the characteristics of children's love stories, launching the brand positioning of "story telling children's clothing", launching eight episodes of cartoon stories every year and launching the "story star selection competition" in the whole country, so that children can stand on stage and tell stories, listen to stories on stage, and enjoy the happy and wonderful childhood brought by stories.

< /p >

< p >, with the awareness of active pformation, the Green group is still developing at a high speed in the whole foreign trade industry, which has gone from bad to worse in 2008.

In 2004, the proportion of Green's foreign trade products and domestic sales was 8: 2. At that time, there were few stores, and they were concentrated in big cities. In the following years, they developed rapidly, especially in the more than 2000 stores.

Nowadays, the proportion of Green's foreign trade products and domestic sales has changed to 2: 8.

< /p >

< p > October 20, 2011, the China Apparel Association official website announced the final list of children's clothing sorting in 2010, and Green group ranked fourth.

But in fact, as early as 2007, Green group and the tick tick brand were on the honor list of "China's top ten children's wear brands", and now they always occupy the top ten list.

< /p >

"P > < strong > self built base, and strict product quality < /strong > /p >

< p > because Green group started from foreign trade, the brand has been paying great attention to product quality from the beginning of its creation. The fabric has been certified through eco textile, and its product positioning is "fashion and environmental protection". In 2009, the company joined the Spanish design team to make the tick teatskin design conform to the international standard.

Green group has been among the top 100 Chinese clothing enterprises for seven consecutive years. It has won the award of China's famous brand products, national export inspection exemption, national inspection free products and China's ten major children's wear brands.

< /p >

< p > "many of the Green group are for enterprises in the region, but there are often problems of quality. Therefore, we decided to build our own production base and strictly control the quality."

Zhao Jianhe said that the construction of the company's production base in the field has begun to take shape and the workers have reached thousands of people.

< /p >

< p > 2010, Green set up a large production base in Datian. The establishment of "mother workshop" made Green establish a good reputation in the local area.

"This approach has led to good effects. Over 70% of the new employees in the field this year are skilled workers, and we all know that Green's management contains love."

Zhao Jianhe said.

< /p >

< p > Zhao Jianhe said that in order to ensure the continuous stability of the quality of the tick tick products, besides the field production base, the group also plans to set up another factory in the central region to further enhance the independent production of the tick tick products.

"This year, we will focus on the training and counselling of terminals, improve the profit margins of single stores, and on the other hand, we will further expand the market."

Zhao Jianhe said that in Europe and the Middle East and other overseas areas, the company has set up children's wear brand stores.

Through layout overseas, enterprises have gained more market share.

< /p >