Using New Media Marketing Is A Big Game?

< p > recently, Miss Cao, who was on duty at the stadium road, received a short message. The a target= "_blank" href= "http://www.91se91.com/", "clothing /a" brand shopper, called her plus WeChat, "is still worried about the" a "target=" _blank "href=" target= "of the wardrobe. How do you know how to mix the new ideas with you? Now I can add my WeChat to help you solve any problem.

After watching this, Miss Cao can see the fashion matching map from time to time.

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< p > now, the sale of physical stores is just a matter of speech, and it is not enough to catch consumers. It has to play with the new media, and use eighteen kinds of Wu Yi to sell sprouting routes, pro democracy routes and high-end atmosphere.

Because every new concern means a new potential user.

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< p > women's clothing shopping guide WeChat push "collocation class" < /p >.

< p > since she has bought WeChat from Xiao Wu, Miss Cao can see the collocation map of her clothes, the little hot pants, and the color on her WeChat.

All kinds of popular collocation have helped you think of it.

One of the long skirts made her very fond of asking questions about the shopping guide. After second days of class, she went to the store and accepted this lovely skirt.

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< p > Wu Yue, a shopping guide, used to ask customers to send promotional messages to customers.

WeChat is much more reliable.

And familiar with the old customers to become WeChat friends, she will choose the appropriate collocation map uploaded to only acquaintances to see the "friends circle": "WeChat can send large pictures, some customers will see their favorite clothes, will ask WeChat directly ask for size and price, if feel appropriate, another day will come directly to the store trial."

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"P", the WeChat marketing idea, or a few shopping guides that they want to come out of.

Because they are all young girls, they usually like to play WeChat when they are shopping guide. They think WeChat is more acceptable than SMS, and the interaction effect is better.

They began to try sending messages to their customers.

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< p > the company is also willing to provide matching maps, let them try, if it really can promote sales, naturally is also good.

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< p > Miss Cao feels that the idea of shopping guide is quite good. "Shopping guide shows the clothing match in the circle of friends, but it can be seen and not seen. It is more casual and comfortable than advertising messages.

If you really want to see which clothes, you can also directly talk with the shopping guide, understand the situation, not only convenient or free, "< /p >.

Miss P, who is already a "WeChat control" Miss Lin, has long been unable to live without WeChat. Before going out shopping on Sunday, she will first inquire about the promotion activities, parking information and restaurant situation of the store in the recent official WeChat.

"This is much faster than online and phone inquiries, and many businesses will use WeChat to launch activities, such as the WeChat shake function to send coupons to fans, such as" upload a shopping ticket can get a single chance "and other activities.

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P has talked more about WeChat. Miss Lin also thinks that businesses are becoming more and more lovely. They are more and more like a friend who knows their preferences.

"Some days ago, when you get a birthday, you will receive the voice sent by KTV frequently, and turn on your voice, which is actually the voice blessing of your favorite singer.

It's really exciting. For the first time, I received such a blessing.

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< p >, just as the restaurant waiter delivers a leaflet, "Hello, welcome to our new official WeChat..."

Before the end of the speech, Miss Lin had already skillfully opened WeChat, scanned the two-dimensional code, paid attention to the official WeChat of the restaurant, and the waiter gave the free plum juice at once.

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< p > the data in the fitting room are used to analyze < /p >.

< p > some people have worked hard at WeChat, and some have gone further.

The women's clothing brand COCOON has launched its own APP software on the basis of third party platforms such as WeChat and micro-blog.

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< p > customers can query the latest fashion show of COCOON through the APP, the latest show information and new product release information, the GPS function navigation nearest COCOON franchise store, and the latest styles and garments of the season will be updated in time in APP, not only to share in real time, but also to add favorites to the favorites.

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< p > "there are quite a few customers who admire our APP very much. In the spare time of fragmentation, it is easy to enjoy the beauty of the beauty show in APP and collect their favorite styles."

Chen Wei, assistant director of Zhejiang impression industry Limited by Share Ltd, revealed that the company's marketing has attached great importance to the new media. "Our current positioning is that the proportion of new media and traditional media accounts for half of the total. We have not only developed APP ourselves, but also released many information and activities on micro-blog and WeChat to interact with customers.

At present, the power of new media should not be underestimated. "

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< p > in New York, luxury goods will surprise you by using cutting-edge technology.

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In the flagship store of P > PRADA, technology has new tricks.

There is a RFID code on every dress in the shop.

Every time a customer picks up a PRADA into the fitting room, RFID will be automatically recognized. The screen in the fitting room will automatically play the video of the model walking in this dress.

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< p > at the same time, the relevant data will be pmitted to PRADA headquarters.

In which city, where does each garment stay in the fitting room for a long time?

For example, the data returned by RFID show that this garment is very frequent in the fitting room, but the sales volume is very low, so the company will make some adjustments accordingly.

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< p > your every consumer behavior will be recorded and analyzed. The future media can achieve the arrival of information 100%. Think of what you want, always provide the information you need most, hit it in the middle, so that you can not help but itch to order immediately.

Is the power of technology more than lethal? < /p >

< p > micro-blog WeChat APP < /p >

< p > the use of new media marketing is a big chess game. < /p >

Jin Wei, who has been engaged in many years of new media CRM (Customer Relationship Management) service, seems that the traditional way of customer communication does not seem to be enough in front of WeChat. < p >

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< p > telephone calls are expensive and will make users dislike.

Text messages can easily become spam messages, giving customers a feeling of resentment.

In contrast, the spread of WeChat in text, pictures, voice and even video forms contains a huge amount of information and is more convenient and simpler in information exchange.

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The advantage of "P > WeChat is that you can achieve personalized communication with the location and target customers at any time. You can provide more humanized dialogues through more detailed and detailed information." for example, the shopping mall WeChat will chat with you about the current fashion trends, talk about the latest fashion trends, even give you professional advice on the clothes you wear today, and you can also make an appointment to try out the store. Is it more like a friend who knows your preference? "< /p >

< p > apart from the point to point customer service system, Jin Wei is also helping many customers build "micro websites".

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< p >, he said, "micro website" makes WeChat O2O (online to offline, from online to offline) possible. Online traffic may eventually become a volume under the line. Good interaction will also promote many purchases of "pro" people, which is both economical and reliable.

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< p > Hangzhou has established micro websites in many industries such as home economics, catering, fitness and other industries.

The famous e-commerce supplier has achieved the payment function on WeChat.

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< p > the progress of technology has enabled businessmen to extend to micro-blog, WeChat, APP and many other fields. What will be the future consumer market? < /p >

< p > Jin Wei said that for the current hot WeChat, the space for future development is still very large. "In the future, we will make an analysis of each customer's consumption behavior by subdividing user information, including age, sex, region and preferences, and completing more detailed user management and grouping. Then we can choose precise groupings to make precise push, provide more targeted services, become customers' private housekeepers and consultants, and be more intimate and more effective."

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< p > no matter how the new technology in the future will bring forth new ideas, how will the new media become bigger and bigger? Jin Wei said that all platforms and means are to allow businessmen to have a channel to understand their customers. "The core concept of CRM will never change."

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< p > it seems that no matter it is business or consumer, in the face of the future, we can only use the trick of "changeless and changeless".

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