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How To See The Relationship Between Clothing Marketing And Clothing Brand In Twenty-First Century?

2013/7/22 15:25:00 53

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Clothing Marketing Clothing Brand Building How To Look At The Relationship Between Brand And Clothing Marketing.

P > 1, high and few people chasing - the design centered "a target=" "_blank" href= "http://www.91se91.com/" > clothing < /a > brand thinking 
 because of the popularity of clothing, the constant change of clothing products is destined, which means that we need to constantly create and design. Therefore, the design is undoubtedly important, but many brands are the founder of "a target=" _blank "href=" http://www.91se91.com / "designer" /a ". The majority of Hangzhou women's wear brand owners are designers. Because of this, the design has been placed in an unprecedented position in the clothing industry. The industry is widely known that design is the soul of the brand. In many Chinese clothing enterprises, marketing is just the foil of clothing brand, but just plays the role of promotion. This is the fashion brand thinking centered on design. 
 in this fashion brand thinking, design is regarded as the dominant of garment enterprises, the design department is superior to other departments, and marketing is limited to promotion and promotion of clothing products that have been designed and manufactured. The sluggish sales often blame the marketing department for its ineffective sales, but do not seriously examine whether the design meets the needs of the market consumer groups. 
 there is no doubt that most designers have no commercial training related to marketing. Designers' professional design skills encourage designers to start from the heart and fashion design as creative works, and more reflect the style of designers themselves. Designers rarely consider the timing and cost of the launch, which leads to many clothing designs that fail to match market demand or design difficulties. Some beautiful fashion designs may win awards, but they can not be accepted by the market. 
 with design as the center, though occasionally lucky enough to launch a number of best selling clothing styles, but relying on designers' skills and intuition to satisfy consumers, the failure rate is too high. {page_break} 
"P > two, insipid and tasteless, who asks" clothing brand thinking centered on customers and profits 
 clothing is a typical personal consumer goods. The differences between individuals lead to the ever-changing demands of consumers. Therefore, customers are the final decision makers of clothing. Because 
 the designer's idea is not important, and the consumer's idea is the focus of attention. That's what marketers think. In these enterprises, marketing is regarded as the center of marketing, and the marketing department dominates everything. Marketers have told designers what they want to know about consumption. Therefore, marketers believe that only customers and profits are the core of clothing brands. 
Under the guidance of this kind of thinking, designers should design according to the information obtained from the marketing department's market research, and limit them according to the cost. P The popularity of the market is good. Even marketers encourage designers to go to clothing retailers to imitate the design styles of other brands. The only reason is that these styles are popular with customers in the market. 
 unlike designers, because of the lack of design training, marketers will only consider the idea of customers and cost control. They usually do not understand the aesthetic level of design, nor do they understand many quality aspects of clothing product development. Therefore, even though they understand the idea of consumers, they can not grasp the specific requirements of consumers. But because the marketing staff's control over the design is too powerful, the designer's creativity is greatly restricted. Too much emphasis on the market popularity as a standard to limit the design, although sometimes effective, but often make the design in mediocrity, design insipid, but in the long run, it may not be recognized by the market. 
Although P is a reasonable and reasonable customer and profit, it will be more difficult to stand out from the competition of homogenization in such a serious fashion market. {page_break} 
 three, heavy makeup and lad is always appropriate -- real clothing marketing: at the same time, highly concerned about design and customer and profit coordination. 
 no matter whether it is biased toward design or marketing, it is difficult to grasp the key to the development of clothing brand. Unilaterally centered on design, it is easy to overlook the needs of consumers, and even fall into the fascination of clothing products, forming the so-called "product myopia". In the long run, it is easy to deviate from the market, and the clothing brand loses its survival space. And completely controlled by marketing control, it can only passively accept the needs of customers, always follow the market behind, clothing brand is also difficult to form a market advantage. In fact, even when clothing products do not appear in front of consumers, even consumers themselves can not know what they really like, and consumers' preferences for clothes have been changing. Consumers may appreciate the fashion show, may claim that they do not like a "/p".
 style clothing, but when he tried it on or knew someone else accepted it, he also liked the design of this style. Therefore, passive passive merger is not a good market strategy. The characteristics of clothing consumption is that the needs of consumers can be guided to a certain extent, and good clothing design can guide the market demand. Therefore, we must give designers enough space to create. 
 it can be seen that dress designing and marketing are actually twin sisters. They are inseparable and depend on each other. The cooperation of design and marketing can make clothing brand. Therefore, we must deal well with the relationship between design and marketing: 
 1, we must pay great attention to design, customers and profits. 
 Design and customer and profit are the key driving factors of clothing brand, and the two are indispensable. As mentioned before, design is the key to the clothing brand's market leading and style taking the lead. The distinct characteristics of the design determine the characteristics of the brand, which is the primary factor for consumers to identify the brand. Therefore, we must attach importance to the creativity and creativity of the design, thus forming a distinctive style of the clothing brand. The customer determines the degree of acceptance of the clothing brand, but only by focusing on customers, whether innovative or imitative, is it necessary to get customer recognition. At the same time, the subtle change of customers has also become the source of design innovation. Therefore, we should pay close attention to the changing trend of customer demand for a long time so as to ensure the correct direction of clothing brand. {page_break} 
 2, in the relationship between design and marketing, marketing is the foundation of design and promotes the creation of design. 
 clothing brand is ultimately non consumer service, therefore, whether it is accepted by consumers is the only criterion to test the success of clothing design. Therefore, clothing brands must always grasp the dynamics of target consumers and serve as the basis for clothing products to market. For example, marketers can provide designers with information on clothing size requirements, and provide designers with some trend analysis in terms of fabric preferences and style preferences, which can provide designers with the psychological impact of social cultural changes on clothing. Marketers should be the disseminators of customers' preferences, but they can not provide concrete proposals to tie up designers' creativity. In order to coordinate with the design and better integrate customer information into the creations of designers, marketers need to have a correct understanding of the role of design in clothing brands, and acquire some knowledge of design aesthetics, and understand that customer needs are not just adapted to the needs of customers. And after the launch of every season, designers will observe the consumer's .
 should be able to accumulate insight into the needs of consumers and make the design more and more consistent with the market so as to win the market. 
In P > 3, design and marketing, design is the key to achieving and leading customer needs. 
 clothing development to the present, the basic sheltered and cold resistance and other physical functions are becoming more and more desalinated, and social functions such as beautifying and modifying become dominant gradually, which determines the cultural significance of clothing consumption. Therefore, clothing is a work of art in a sense, so clothing design must be able to constantly satisfy consumers' psychology of seeking novelty and changing. Because of the cultural consumption characteristics of clothing, the consumer demand is actually not clear and elusive. Therefore, the natural creative characteristics of design must ensure the designer's creative space. The stronger the designer's creativity, the stronger the personality of the clothing brand, and the stronger the differentiation characteristic in the market. Therefore, the design is able to lead the market demand to a certain extent. However, the designer's design must be based on the understanding of the market. Costume design is art but not completely detached. It must be an art accepted by consumers. In Europe and America, clothing designed by a designer must be modified according to the modification of a human model. Designers should also coordinate with marketers to digest the marketing and consumer information provided by marketers, and to carry the needs of consumers through specific market designs and specific styles. Designers also need to receive universal training on marketing and marketing, and gradually form designers before market awareness, so that they can creatively grasp the needs of consumers and the trend of social and cultural changes, and integrate into the creative design of clothing, so that design can add more advantages to brands. 
 thus, clothing brands should also attach great importance to design and marketing. They are the two engines of clothing brand, and highly coordinated design and marketing can make a real clothing brand.