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    The Top Level Plan To Boost Consumption In An All-Round Way Was Introduced, And The Textile Industry Should Aim At Improving Consumption Quality!

    2025/4/8 18:40:00 0

    Consumer Goods

       Recently, the General Office of the CPC Central Committee and the General Office of the State Council issued the Special Action Plan for Boosting Consumption. According to the policy idea of improving consumption capacity by increasing income and reducing burden, creating effective demand by high-quality supply, and enhancing consumption willingness by optimizing consumption environment, the Plan proposes 30 policy measures in eight parts.
       The Plan has deployed seven actions for specific implementation. The most relevant action for the textile industry is to improve the consumption quality. The Plan proposes to strengthen the leading role of consumer brands. Focusing on business, logistics, culture and tourism and other service areas, we have formulated policies to improve service quality by category and created more Chinese service brands. Integrate excellent traditional Chinese culture into product design, support the development of original intellectual property (IP) brands, and open up domestic and international incremental markets of "trendy products". Promote the first launch economy according to local conditions, and encourage domestic and foreign high-quality goods and service brands to open their first stores and hold their first show and exhibition. Support the promotion of new consumption formats and models. Organize and carry out a series of activities of "Buy in China" to build a square of famous consumer goods in China.
       Li Chunlin, Deputy Director of the National Development and Reform Commission At the press conference held by the State Council Information Office on March 17, it was introduced that the promotion of consumption quality was driven by brand leadership. In recent years, "fashion products" of Chinese products have become a hot word, and more Chinese brands have changed from "invisible champion" to "famous fashion products". In this regard, the Plan proposes a series of measures: focusing on trade, logistics, cultural tourism and other fields in terms of service consumption brands, and formulating classified policies to improve service quality,
       The Plan proposes to support the accelerated development of new consumption. Deeply implement the digital consumption promotion action and vigorously cultivate quality e-commerce. Carry out "AI+" action, promote "AI+consumption", accelerate the development, application and promotion of new technologies and new products such as automatic driving, intelligent wear, additive manufacturing, and open up a new track for high growth consumption. Carry out special actions on health consumption.
       Li Gang, Director of the Department of Market Operation and Consumption Promotion of the Ministry of Commerce He said that in terms of new consumption, he would implement the new consumption cultivation project. Since last year, the first store has been intensively updated, the first exhibition has new scenes, and the first launch has stimulated a buying boom. Next, the Ministry of Commerce will work with relevant departments to actively promote the first round economy, encourage domestic and foreign enterprises to open first round stores, hold first round shows and exhibitions, and continue to activate consumption potential. We also need to cultivate quality e-commerce, guide the platform to improve quality and optimize services, so that everyone can buy online with confidence and comfort. Develop "artificial intelligence+consumption", promote "IP+consumption", and continue to create new consumption growth points.
       The Plan also proposes to improve the integration of domestic and foreign trade. Promote the convergence of domestic and foreign trade standards certification and other systems. We will support the expansion of domestic sales of foreign trade products, carry out the activities of China Travel for Foreign Trade Products, and guide foreign trade OEM enterprises to accelerate the cultivation of their own brands. Implement the domestic trade credit insurance policy to support the integration of domestic and foreign trade.
       In terms of the updating and upgrading of mass consumption, the Plan calls for increasing support for the exchange of old consumer goods for new consumer goods. We will make good use of the extra long term special treasury bond funds, support local efforts to expand the scope of consumer goods, trade in the old for the new, and promote the green and intelligent upgrading of large durable consumer goods such as automobiles, household appliances, and home decoration.
       "We hope to expand the scope of consumption subsidies, include cotton products, and actively guide the consumption of cotton products." At the Third Session of the 14th CPPCC National Committee, Liang Yong, member of the CPPCC National Committee and director of the Xinjiang Uygur Autonomous Region Cotton Industry Development Leading Group Office It is suggested that "the cotton textile industry is the largest basic industry in China's textile industry and a typical industry that enriches the people. Home textile and clothing products dominated by domestic cotton should be included in the consumption subsidy catalogue, so that tens of millions of employees can enjoy policy dividends."
       In the action of improving the quality of service consumption and benefiting the people, the Plan proposes to release the market potential of silver hair consumption, expand cultural and sports tourism consumption, promote ice and snow consumption, and develop inbound consumption.
       In the promotion of income increase for urban and rural residents, the Plan proposes to implement employment support plans for key areas, key industries, urban and rural grassroots and small and medium-sized micro enterprises. Increase employment support and promote employment of key groups in light of changes in the situation. Focus on key areas and groups to carry out special skills training actions, improve diversified investment mechanisms, and do a good job in vocational skill grade evaluation.
       Chen Yongjia, Head of Employment Promotion Department of the Ministry of Human Resources and Social Security He said that in the direction of post development, he would focus on industrial development, consumption expansion, major projects and livelihood services, and open up employment opportunities for workers. In terms of industrial development, we will deeply tap the employment potential of advanced manufacturing industries and other new quality productive forces, stabilize the employment scale of manufacturing industries, and create more high-quality jobs. In terms of expanding consumption, we will vigorously promote the transformation of new consumption hotspots into new channels of employment, and drive employment growth in related fields. At the same time, the role of private enterprises and small, medium-sized and micro enterprises as the main channel of employment will be brought into play to enhance employment attraction.
       "Vigorously boost consumption, improve investment efficiency, and expand domestic demand in an all-round way" is the primary task of economic work in 2025. Sun Ruizhe, President of China Textile Industry Federation At the beginning of the year, when doing a good job in the industry in 2025, it was proposed that we should be pragmatic and expand domestic demand in an all-round way. The industry should seize the policy opportunity of counter cyclical adjustment, give full play to the basic role of consumption and the key role of investment, and break through the blockage of economic cycle. Actively promote the implementation of the "two new" policy, and actively find the responsibility in the "two new" construction.
       In line with national policies, the special action to boost consumption was deepened and implemented. Innovate the circulation service mode and content, deepen the new economy and new business services, and smooth the circulation of goods and elements. We should find the work combination point in promoting consumption and benefiting people's livelihood, and make efforts to expand capacity and improve quality. Actively develop the first generation economy, ice and snow economy, silver hair economy, national tide economy, etc., and promote the integration of the industry with digital consumption, green consumption, health consumption, experience consumption, cultural tourism consumption, etc. Guide the industry to improve product development capability for multi application scenario systems. We will guide the industry to strengthen technological transformation around intelligence, greening and integration, upgrade and update equipment, and form a high-quality supply capacity. We will study and judge the production and marketing situation and guide market expectations, create an exchange and cooperation platform for business negotiations and investment promotion, and promote the coordinated development of the upstream and downstream of the industrial chain.

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