Apparel Industry Profits Lower Expectations "New Play"

< p > clothing industry has been the highlight of the department store industry in China, occupying the main body of the major department stores, and it has made great contributions to the performance improvement of department stores and shopping centers.

However, with the downturn of the apparel industry and department stores, some new commercial complexes begin to practice the way of "going to costumes", and reduce the proportion of investment in clothing brands with strong renting ability, which will increase the proportion of people with strong crowd aggregation effect, such as food and entertainment.

A few days ago, media reports reported that Wanda Group would abolish the format of clothing.

This caused an uproar in the industry.

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"P", which has been scrambled from the retail sales of major retail stores to "abandoned" nowadays, China's < a href= "http://www.91se91.com/news/index_f.asp" > clothing industry < /a > has experienced such changes as the economy and consumption environment, and also has the cause of the clothing industry's own development bottlenecks.

In the view of the industry, the garment industry needs breakthroughs and pformation, upgrading from quantity to quality. It needs more differentiated thinking and quality to create brand with international influence.

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< p > < strong > phenomenon < /strong > < /p >.

< p > < strong > shopping center "eat hard and wear no more" < /strong > /p >

Less than P, the recession of sportswear industry has begun to gradually spread to more and more apparel industry.

With the decline of the apparel industry and the weakening of the performance of the department store industry, more and more new commercial complexes and shopping centers have been quietly staged in the investment planning. They plan to reduce the proportion of investment in clothing formats, but increase the proportion of catering, entertainment and other formats.

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< p > there is news that the "big" Wanda Group in the field of commercial complex has said that it will reduce the proportion of retail formats. The Wanda Plaza, which does not contain Wanda Department store, will be abolished completely next year.

Wanda Plaza is the first commercial complex to fully express "dress up".

The move has also attracted a lot of attention in the industry.

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< p > this news has been confirmed by the media reporters from Wanda Group insiders, the news comes from Wanda Group Chairman Wang Jianlin's speech at the company's first half working conference.

It is revealed that in addition to the newly opened Wanda Plaza, the two floor of the 72 Wanda Plaza, which has been opened, will also be completed before 2015.

The adjusted Wanda Plaza will reduce the proportion of clothing dominated retail formats and increase the proportion of life styles, such as hairdressing, nail polish, book bar, education and training.

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The practice of < p > Wanda Group reflects a trend and trend in the industry.

In fact, a number of newly opened or old shopping centers have adjusted the format of shopping malls in recent years.

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Less than p days ago, as the "rookie" of the first business district of Huadu, the Guangzhou Lai Lai commerce and Trade Co., Ltd. (hereinafter referred to as "Lai Lai Lai") has attracted huge attention from the industry.

Different from the general shopping center, which takes clothes as the most important business attraction, it has put the focus of investment on the "dining + entertainment" format. The proportion has increased from the initial 42% to 45%, and the upgraded version of the "super experience" market layout has been upgraded. The theme park of the "Star City" American children's club has been introduced, and the special restaurants in Korea, Japan, Brazil and other countries.

This is different from the surrounding department stores such as Guang Bai, big rfat, Suning and other old department stores.

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"P" is the result of deliberation.

Huang Haifeng, general manager of Guangzhou Lai Lai commerce and Trade Co., Ltd., seems to want to have a solid market share. Only four strategies for large MALL can be grasps, that is, "people without me, people have me, people are excellent, I am fine, people are fine."

"The most difficult part of attracting investment is not to fail to recruit merchants, but rather to have unclear positioning.

There are no rules for investment promotion. This is a taboo.

Those who give more money will have negative effects on shopping centers.

Consumers who prefer high-end products will lose directly. "

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"P" is the same. In Panyu's new world of Tianlong, clothing and retail activities such as restaurants, movies, amusement parks and other forms of entertainment have been halves, while the Oriental Baoshi shopping plaza is also increasing the proportion of catering business, and its proportion has risen to 40% left and right.

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< p > this new change is not only in Guangzhou.

Recently, a statistics from DTZ showed that the proportion of the catering industry in Beijing has risen to 18%, and the largest contribution to rent has dropped to 34%.

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"P >" the shopping center is eaten, "said DDK's head of China's business advisory department, Zhen Shi Qi, who believes that the status of the catering industry is becoming more and more important for the shopping center.

In the past few years, Wanda Plaza and joy city such a mature business project, catering ratio reached 30%-35% is also known as the characteristics, in the current market environment, the proportion of catering business in the opening period has reached 35%, has become the norm.

Especially the shopping center project located in the new urban area.

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Huang Wenjie, executive director of Guangdong provincial Circulation Industry Association, said in an interview with Nanfang Daily reporter that many comprehensive shopping centers are basically reducing the proportion of retail sales, increasing the proportion of non retail sales. P

In the past, department stores accounted for 6.5 of the total retail sales, and the "golden ratio" of other formats occupying 3.5 percent has gradually gone away.

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< p > < strong > cause < /strong > < /p >.

< p > < strong > clothing industry profits lower than < /strong > /p >

< p > in the traditional mode, the rentability of the department store with clothing as the main body is relatively strong. Compared with that, the rents of the restaurants are low, and the cost of decoration, equipment and personnel is relatively high, and the contribution to the profit of the shopping center is also weak. Therefore, many shopping centers will pay special attention to clothing investment.

Why do so many shopping centers and commercial complexes begin to "feel rich and love poor" nowadays? < /p >

< p > Huang Wenjie analysis, the traditional view is that in terms of renting capacity, the ability to wear clothes and clothing is stronger than that of non retail businesses such as food and entertainment.

But its strong and strong clothing and other highly profitable categories tend to be less attractive to tourists.

Even in the economic downturn, catering and entertainment are doing well.

In economics, there is a lipstick effect, that is, often when the economy is not good, some of the relatively weaker things are showing the trend of development. The non retail category represented by the catering industry has this kind of performance.

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< p > he further analyzed: "in the past one or two years, it should be the downturn of the whole economic development, and the whole consumption level and consumption ability are at a relatively low level.

In my view, the retail industry is going through the longest winter.

Therefore, some related businesses in the retail industry, especially clothing enterprises, are also having a hard time.

At the earliest time, it was inventory, but now it is not only inventory, but also normal enterprises.

The desire to open shop for clothing enterprises has also slowed down, and is temporarily on the defensive.

In addition, for the middle and low end of the clothing, they are affected by the online shopping and the challenge is relatively obvious.

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< p > under the influence of many factors, the business benefits of clothing in the shopping center are decreasing, profitability is decreasing, and many shopping centers also have short adjustment difficulties in attracting investment.

As it has been reported before, after the withdrawal of the two floor clothing brand of the traditional Plaza of Zhonghua square, it has not been able to find other brands to fill in for quite some time.

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< p > reporter recently visited various major department stores and found that after the great rush of June, many garment enterprises have launched a new round of promotion. The discount of clothing brand has changed from 50 percent off in June to 70 percent off, and the clothing brand has started to go up to 1.

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< p > there are also people in the industry who believe that due to the global economic recession, people's desire for clothing as a necessity for life is bound to decrease, which will continue to affect the performance of the apparel industry and the contribution rate to the department stores.

According to the statistics of the China National Business Information Center, the retail sales of clothing commodities of hundreds of key retail enterprises in the first half of 2013 increased by 6.9% compared with the same period last year, and the growth rate was 2.9 percentage points lower than that of the same period last year.

At this point, Wanda Group is also deeply touched.

For the first half of the Department's poor performance, Wanda believes that one of the reasons is that the national department store industry is in trouble.

As a major retail store, the costumes in the first half of this year grew slowly.

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< p > food is the main concern of the people. Compared with the catering industry, the advantages of the shopping center are self-evident.

In many newly opened stores, restaurants are always the first to rise, especially in order to shorten the business incubation period.

Some shopping centers also have food and drink industry to drive the top floor of shopping malls and so on.

More importantly, the catering industry often can not be replaced by electricity providers, even group buying, and ultimately to the physical store to spend.

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< p > Huang Wenjie also believes that as a comprehensive shopping center, the long-term operation is the most important indicator, which is a powerful guarantee for the future comprehensive operating capacity and rental income.

Therefore, if we pursue the high rents of clothing in theory, we may lose the ability to attract tourists.

And the advantages of Catering Show, it has a more realistic effect on attracting people and attracting customers.

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< p > < strong > explore < /strong > < /p >.

< p > < strong > clothing industry is looking forward to "new play" < /strong > /p >

< p > no matter the problems of the industry or the changes of the external situation, the apparel industry will face severe challenges.

Under such circumstances, what is the way out for the apparel industry? < /p >

< p > for this reason, Liu Yueping, President of Guangdong province's a href= "http://www.91se91.com/news/index_f.asp" > dress and adornment < /a > Industry Association, said that in the first half of this year, the profit rate of Guangdong textile and garment industry achieved a 4.26% growth trend in the first half of the year.

However, in the 4641 textile and garment enterprises above Designated Size in Guangdong, there are 975 loss households and 21.01% loss.

This is also noteworthy.

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< p > the practice of "abandoning" the clothing industry in shopping centers should be seriously related to the homogenization of department stores and shopping centers.

However, for the apparel industry, pformation and upgrading is a pressing matter of the moment.

The pformation and upgrading of the apparel industry in the future should be made in the following three aspects: < /p >

< p > first, we should build a modern garment industry system to promote pformation and upgrading, and develop industries with high added value, high technology content, low energy consumption and low pollution. Secondly, science and technology informatization will lead the upgrading and development of traditional industries.

In the coming years, the application of new technology, new software and new equipment will bring revolutionary upgrading to the garment industry. The pformation and upgrading of the garment industry should adapt to this trend. Third, the development of e-commerce is an important breakthrough channel for the apparel industry at the present and next stage.

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< p > > a href= "http://www.91se91.com/news/index_f.asp" > independent dress shoes < /a > commentator Ma Gang, in an interview with our reporter, said that the growth rate of the entire garment industry has slowed down, and there are three bottlenecks in the development of domestic garment enterprises: category bottle neck, market bottlenecks and management bottlenecks.

To break through, we need to make efforts from these three aspects: single category can be developed to multiple categories; from regional market to domestic market or international market; management can be changed from extensive management to meticulous management.

"The new method of clothing industry" is not an external advantage, but an advantage that can not be duplicated than the internal strength of enterprises.

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< p > Huang Wenjie thinks: "the clothing industry of our country only has the stars without moon, only the amount of growth, there is no qualitative improvement.

Therefore, the development of the entire garment industry should be more focused.

If we can cultivate some big international brands comparable to Burberry, LV and so on, our clothing industry will go out another day.

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