Quanzhou Shoe Enterprises' "Separatism" Aggravated

A few days ago, Anta sold its "frontline sports" so as to make a move to the fashion sports route on the basis of maintaining professional sports positioning, so that competition in the fashion movement area of "separatist lords" became more intense.

At present, the sports brand of Quanzhou sporting goods has XTEP, del Hui, seven wolves sports, tiger sports and so on, occupying most of the current market of domestic fashion.

Professionals believe that even the international brands such as Nike and Adidas, besides professional sports series, extend their fashion sports series, such as the adidas' clover 'series, and the success of Italy brand KAPPA in the domestic market from professional sports positioning to fashion sports positioning, let the industry see that the fashion sports market can tap the potential.

It is reported that the sale of "frontline sports", representing Adidas, Reebok and Kappa three international brand retail business.

Anta, after its "downsizing" business system, will spend more money on the expansion of the fashion sports series and the development of children's products market.

Expert analysis, many shoe enterprises in Quanzhou have international brands.

Anta, the most important shoe industry in China, has chosen to divestiture the international brand agency business and set foot in the fashion sports field.