Textile And Garment Industry: O2O Mode Is Popular.

　 New store network O2O mode is popular.

In the three day's display, Xin Dian net attracted the attention of many participants. along with clothing The problem of high storage in the industry is becoming more and more serious. Traditional clothing businesses are also suffering from the huge impact of online shopping. They expect the market to have a sharp weapon. Therefore, the new store network O2O mode has made many clothing businesses see the dawn in their curiosity.

More than 3000 exhibitors were collected and more than 1000 customers were collected, and more than 100 media reports were reported, including Shenzhen satellite TV, Southern Metropolis Daily, Shenzhen evening news, Ta Kung Pao, Hongkong business daily and other influential media. It has attracted eyeballs and earned enough popularity. Huang Jianfeng, vice president of Xin Dian Wang market, said that the new O2O mode was so popular that clothing businesses had long anticipated the emergence of O2O's mode of linking online and offline. "Participants have responded by WeChat public platform of new store network. The new store network O2O mode is the mode that it has always wanted to find. And when a boss of a mink garment company learned about our model at the exhibition, he couldn't wait to cooperate with us, "Huang Jianfeng said confidently.

Dismantle a recruit: terminal stores become selling hands, online brand landing is no longer difficult.

A lot of Amoy brands have been doing business on the Internet, so they began to think about how to expand sales channels and increase sales volume. From Guiyang Clothing brand Merchants said: "our brand wants to land, but because of lack of funds and manpower, it has not yet realized this plan. "Her confusion has been answered by Jiang Hao, chief business officer of new store:" the new store integrates high-quality offline terminal stores, making these stores the sellers of online businesses, helping online brands easily land. "

Online shopping has more virtual factors for consumers. It can not understand and experience the details of purchased items. It can only be understood by pictures, descriptions and evaluations, especially in clothing. If online merchants want to solve these problems, they must be "grounded", from online to offline, so that consumers can have a clear, specific understanding of the products purchased.

The new shopping website O2O shopping guide platform realizes the "offline offline" by integrating the offline / online merchant resources. clothing The guide shopping alliance "seeks suitable offline cooperation channels for online merchants, and introduces online brands to offline stores to help online businesses to land. This can also drain online customers to the next line and achieve two-way marketing.

Two: terminal shop on-line new network platform escort

As for online landing, similarly, traditional clothing businesses also want to break through the business scope to cope with the huge impact of the rapid development of electricity suppliers in China. With the rise of online shopping, the rise in the cost of traditional industries is a barrier. The terminal store also has an online dream. O2O may help the entity store realize this dream.

Reporters found that the traditional clothing business to fight the electricity supplier, but many failed. In this regard, Huang Jianfeng explained: "O2O online and offline connections are very important, if there is not enough manpower and financial resources, the online platform is difficult to do well, and it is also difficult to break through the line. "Huang Jianfeng suggested that traditional clothing businesses should invest in a large number of manpower and resources to make their own platforms, instead of choosing a professional O2O business platform to cooperate. For example, the new store only serves 100 high quality brand businesses, which will not only become a market but also guarantee the quality and quantity of service businesses, just like the Mixc in Shenzhen.

Three: terminal guidance machine function more accurate data analysis minus inventory

Reporters at the new store network exhibition site to see, guide people to operate the hands of Pad, will be different styles. clothes Display through the T screen, and explain the characteristics of the product to the participants. According to Huang Jianfeng, vice president of Xin Dian Wang Market Center, this terminal guidance purchase machine and new store network cloud platform synchronously butt, can store all the products of the merchants, including inventory, season, and even the next season, new products can also be previewed, which solves the problem that the terminal shop floor display space is limited and the product display is infinitely expanded.

Through online and offline two channels to maximize user experience: online can become a tradition. Couture 24 hours without space and time constraints, and offline stores can become user experience sites and storage centers.

In addition, Huang Jianfeng also said that O2O electronic business platform can help customers collect data collected from the terminal in real time, and compare data through data system, analyze customer's consumption habits, consumption levels, personal preferences and other contents, so as to provide targeted product promotion and after-sales service, and at the same time, feedback customer information to offline experience shop, and further improve customer relationship maintenance.

O2O data analysis can not only accurately find customer purchase needs, but also gratifying that these data can become an important basis for manufacturers to determine the number of production, effectively reduce inventory.

Although the fashion show is closed, Garment industry The problem has not yet been "closed". The new store network O2O has begun to exert its strength and is expected to become a breakthrough in solving these problems.