Analysis Of The Breakthrough Path Of Amoy Brand

Faced with the traditional brand electric business collective breakthroughs, how can the Amoy brand break through?

First, brand positioning Be more clear.

Successful Amoy brands have their own distinctive positioning characteristics, such as the Korean style of Han Du Yi house, the exotic character of rash and silk, etc. Therefore, the brand name of the Amoy brand is more distinctive than the traditional brand with popular characteristics, but such individuality needs to be persisted for a long time, and it should be maintained through the continuity of brand continuity.

@ empress dowager Queenie thinks that the brand name of Tao brand is the brand that only sells the network retail business, and the sales mode of the entity retail store. It once relied on the flow of Taobao and its own home and two advantages to form the brand value on online, but few brands really operate themselves as a real brand. When consumers are king, consumers are more and more focused on the present day. If they do not start to find their own value orientation and redefine the brand, their commercial value and consumer groups will be very limited. Personally, I am going to create my own Internet socks brand. Instead of using Taobao platform, I want to create my own sales platform with the aim of breaking the traditional brand name. First brand image, then drive sales. Perhaps short-term profit is slower, but in the long run, it has far-reaching significance.

Clear brand positioning and long term brand management should be carried out. @ Li Ke - like the saying goes: "the future of Amoy brand depends on the marketing and positioning of its leaders. Not many brands of Taobao have not made any fame, nor even brand names. Many Taobao's original works are obscure, so they still have their own positioning and development." However, @ Silence believes that Amoy brand is an inevitable product in the development process of the Internet. It is more responsive to the trend of people's shopping demand now and in the future.

We need to focus on enhancing brand value. @ Liu Xiaoli: Yes. Garment industry Amoy brands know more about it. Before doing business work, they also did case studies on seven grids, etc. personally, they felt that the Amoy brands in the clothing industry had begun to act, focusing on strengthening their brand and enhancing their value to users.

From simple price war to brand value. @ Lei Lei: I think that if we want to highlight the tight encirclement, we need to focus on marketing from simple price war to brand value, make a clearer brand positioning and dissemination, and at the same time, we should break through the Taobao circle to spread more varieties.

Let consumers feel the existence of brand. @ Kefen: when a network brand has long relied on price advantage to accumulate a large number of consumers, it is easy to reach a bottleneck. Like customers, consumers begin to slack their brands and feel no longer fresh. So as an Amoy brand, we must make different changes in products from different ways. We can pay attention to the design of different styles and brand elements, so that consumers can feel the existence of brands. Traditional clothing routines do not necessarily have no reference. Brand cross-border cooperation may enhance brand value.

Constantly enhance user experience, moving and other brand value. @Alex Jiang: regardless of Amoy brands or offline brands, only by constantly enhancing user experience and moving brand value can we avoid being eliminated. In order to pursue growth, the brand may merge or merge with others, and online and offline interaction integration and competition will be normal.

Secondly, Amoy brands need to work hard in product development and quality.

Systematic management is the short place for the brand to compare with the traditional brand, and consumers purchase products and quality. Therefore, Amoy brands need strong R & D capability to support the diversified needs of consumers. At the same time, the quality management of supply chain is necessary to ensure the quality of products. In this sense, Amoy brand is bound to face the problem of brand upgrading and operation upgrading. Systematic management is a problem that many Amoy brands need to solve.

Product design is very important. @Gracezhang: I think that today, with the increasing influence of word of mouth, the product itself is also one of the important ways to enhance brand value. If the Amoy brand can maintain excellence and stability in the design and quality of the product itself, it will surely enjoy the future.

Focus on market segmentation and customer segmentation. @ interpretation: the future trend of Amoy brands is to pay more attention to market segmentation and customer segmentation, highlighting their differences and uniqueness. The real Amoy brand is bound to open shop online, take the initiative to interact with customers and experience the design, so as to build a natural and authentic power in the minds of customers.

Again, "out of the Tao" from the line to the next line.

Some " Amoy brand "We are moving against the tide. We will go deep into the traditional offline channels and establish an interactive three-dimensional marketing system on line and online. For example, N.CASU, a women's clothing brand featured by urban fashion intellectuality, has recently proposed the brand expansion strategy of "developing the whole line from electricity supplier to special counter". AFU essential oil also set up experience stores in the shopping mall. If there are some experience terminal layout from the line to the line, the brand boundaries of Amoy brands will be much larger.

Online and offline integration is a trend. @ back eye: I personally feel that we can not regard the Amoy brand as a God. After all, there are too few emotional elements injected into the network, and people still need more face-to-face emotional communication. In short, I think the combination of online and offline will be an inevitable trend. @ Ma Xiao fat: I think the future of Amoy brand is still moving towards the line. With the improvement of brand awareness, the brand will definitely yearn for the high Maori line, and then achieve the counter attack from online to offline.

Innovation after online and offline integration. @ south Zheng North Station: cold water and hot water put together, the temperature is on the rise. Online and offline are good and bad. Online and offline DNA are different, the trend is necessarily integration, not the integration of 1+1=2, but the mutation after integration, giving rise to complementary genes. According to the different products of the industry, the form and type of optimization variation are also different. In short, as a traditional businessman, I firmly believe that the offline businesses must understand and understand the line, that is the way out.

Any brand will go through a stage of development. The Amoy brand has opened up a new mode of brand innovation and existence in today's e-commerce world. Only the Amoy brand needs to learn the traditional brand structure mode, earnestly study consumer demand, and build more abundant and lasting brand value, so as to go further in the future.