A Gold Mine In The Field Of Young Underwear

< p > < a href= > http://www.91se91.com/news/ > underwear market > /a > subdivision is a foregone conclusion.

Insiders said that the future development of China's underwear brand will depend on its competitive advantage in the market segments.

Obviously, 20 billion of the young market space has tremendous opportunities for development, and it also hides competition.

< /p >

< p > < strong > first step to set the blue ocean market < /strong > /p >

< p > younger market consumption trend can not be ignored. More and more enterprises begin to explore this "gold mine" and devote themselves to < a href= "http://www.91se91.com/news/index_c.asp" > young underwear field < /a >.

However, the young underwear market in China seems to be numerous, but in fact, consumers have limited brands.

According to the insiders, on the market, few underwear companies have launched the younger brands, but few companies have developed underwear products specifically for young women.

< /p >

< p > industry analysis, underwear early consumption trend, the sooner the enterprise enter this field will be able to understand and meet the needs of consumers, and occupy the leading edge of the young underwear market.

Among the brands that jump into the young underwear market, the brand of an Li Fang's brand is the best.

According to the introduction, as early as 1999, Ann Li Fang has created fundi poetry, positioning sexy, fashionable and personality, and became the first fashion brand to intervene in the market of young underwear.

< /p >

< p > although China's a href= "http://www.91se91.com" > underwear industry < /a > has matured, it is still difficult for many enterprises to develop new products.

Underwear, as a typical personal product, should not only be beautiful, close fitting, comfortable and other functions, but also need to pay attention to fashion, fashion and health factors, and the professional requirements of various sizes and cups will increase the difficulty of a simple underwear production.

It can be imagined that entering the market of young underwear is not a temporary achievement for many enterprises.

< /p >

"P", "fine" has obviously taken the lead in the time dimension.

In addition, with the accurate grasp of the market demand for young underwear and the scientific and technological strength of the Fang Li Fang Group in the past 40 years, it has devoted more than ten years to the young a href= "http://www.91se91.com" > underwear market < /a >, and has accumulated a series of brand hard strength.

This led to the completion of the brand of young underwear and blue ocean market.

< /p >

< p > < strong > the brand image store of /strong, < /p >.

< p > < strong > reverse feeding brand agitating industry pattern < /strong > /p >

"P" how to "develop" in the blue sea market is a bottleneck for many underwear enterprises to expand and develop.

And it has obviously broken this obstacle, and has surged forward in the blue ocean market.

The official of an Li Fang said that in less than two years after the launch of the market, Feng Di Shi won nearly 100 million sales success, greatly promoted the overall performance of the brand, and encouraged the group's confidence in the development of young underwear.

< /p >

< p > market watchers believe that differentiated competition is the key strategy to achieve competitive advantage. The competitive advantage of Feng Di Shi in the young underwear market will enhance the brand status of the parent brand in the whole < a href= "http://www.91se91.com" > underwear industry < /a >, and then lead to a sudden change in the industry pattern.

In fact, the brilliant performance of Feng Di Shi in the young lingerie market is, to a certain extent, conducive to the improvement of the brand position of the company.

< /p >

P, the brand of women as the target consumer, has become a loyal fan of the brand.

The development of Feng Di poetry has not only occupied the brand position of young underwear market, but also cultivated the brand loyalty of consumers, which is "two birds with one stone" for the development of enterprises.

< /p >

With the gradual expansion of the market share of P, its group brand, an Li Fang, will realize the full coverage of the young underwear market and the mature underwear market.

In the light of this trend, Feng Di Shi and an Li Fang will start the development mode of "brand linkage".

At that time, the brand superposition effect will be released strongly, and with the strong support of Feng Di Shi, Fang Li Fang will make it difficult for competitors to look forward to it.

In the future, the young consumer groups covered by Feng Di Shi will naturally overgrow with age.

< /p >